Che-Wei Kung Email & Phone Number

• Brand identity: Establish and strengthen corporate and brand identity.
• Marketing strategies: Develop marketing strategies and campaigns to generate qualified traffic and leads, resulting in a 40% increase in both traffic and leads.
• Content Marketing: Devised effective content strategies, while efficiently coordinating team members to create content for. Achieved 25% increase in product page conversion rate and 40% increase in average blog post.
• Influencer Marketing: Collaborate with influencers over different media channels to create marketing volume and convert to leads.
• Event Marketing: Successfully executed 20+ events with various martech vendors and merchants, averaging over 80 participants per event.
• Budget Planning: Plan annual marketing budget with a focus on user acquisition and strict CPL targets, resulting in a 20% decrease in CPL.

台灣 Taipei City 台北

• Defined product key selling points, segments, and positioning based on product specifications, price, and target audience.
• Hosted global launch events, including Lenovo Legion Phone Duel 2.
• Conducted product briefings for worldwide Key Opinion Leaders (KOLs) and media, resulting in more than 8 million views in one week.
• Collaborated closely with cross-functional teams, external agencies, and production houses.
• Developed a comprehensive product communication strategy and marketing materials.

台灣 Taipei City 台北

• Develop and allocate regional marketing plan and budget base on local market strategy
• Review and support regional marketing plan and marketing campaigns Implement global media listening tool for data driven analysis – Meltwater
• Proactively implicate and execute global ecommerce content syndication tool, Flixmedia, by achieving user add-to-cart rate by 13%.
• Go-to-Market responsible countries:
• EMEA region: Nordic, France, Germany, Switzerland, Netherlands, Spain, Portugal, Italy, United Kingdom.
• APAC region: Japan, Korea, Australia

• Defined product segment and positioning based on product spec, price, and TA.
• Developed product communication strategy and marketing materials, included but not limited to: Key visual, Product video, website, POSM, in-Box material, banner, social post, eCommerce material, sales kit, training.
• Maintained official and product website by managing content creation and publishing methods.
• Worked closely with cross-functional teams (PM, RD, sales, visual design, country marketing manager, digital marketing, and etc.) and external agencies and production houses
• Supported onsite global launch events on product demo to global media, KOLs, and end users
• Responsible products:

Master'S Degree, Institute Of Business & Management

Bachelor'S Degree, Department Of Engineering And System Science

Activities and Societies: Pop dance club