Che-Wei Kung Email & Phone Number

• Brand identity: Establish and strengthen corporate and brand identity.• Marketing strategies: Develop marketing strategies and campaigns to generate qualified traffic and leads, resulting in a 40% increase in both traffic and leads.• Content Marketing: Devised effective content strategies, while efficiently coordinating team members to create content for. Achieved 25% increase in product page conversion rate and 40% increase in average blog post views.• Influencer Marketing: Collaborate with influencers over different media channels to create marketing volume and convert to leads.• Event Marketing: Successfully executed 20+ events with various martech vendors and merchants, averaging over 80 participants per event.• Budget Planning: Plan annual marketing budget with a focus on user acquisition and strict CPL targets, resulting in a 20% decrease in CPL.

台灣 Taipei City 台北

• Defined product key selling points, segments, and positioning based on product specifications, price, and target audience.• Hosted global launch events, including Lenovo Legion Phone Duel 2.• Conducted product briefings for worldwide Key Opinion Leaders (KOLs) and media, resulting in more than 8 million views in one week.• Collaborated closely with cross-functional teams, external agencies, and production houses.• Developed a comprehensive product communication strategy and marketing materials.

台灣 Taipei City 台北

• Develop and allocate regional marketing plan and budget base on local market strategy • Review and support regional marketing plan and marketing campaigns Implement global media listening tool for data driven analysis – Meltwater• Proactively implicate and execute global ecommerce content syndication tool, Flixmedia, by achieving user add-to-cart rate by 13%.• Go-to-Market responsible countries: • EMEA region: Nordic, France, Germany, Switzerland, Netherlands, Spain, Portugal, Italy, United Kingdom. • APAC region: Japan, Korea, Australia

• Defined product segment and positioning based on product spec, price, and TA.• Developed product communication strategy and marketing materials, included but not limited to: Key visual, Product video, website, POSM, in-Box material, banner, social post, eCommerce material, sales kit, training video, and etc.• Maintained official and product website by managing content creation and publishing methods.• Worked closely with cross-functional teams (PM, RD, sales, visual design, country marketing manager, digital marketing, and etc.) and external agencies and production houses• Supported onsite global launch events on product demo to global media, KOLs, and end users • Responsible products: • High end level - ZenBook Duo / Pro Duo, ZenBook Pro series • Mainstream level - VivoBook S series • Entry level - VivoBook series

Master'S Degree, Institute Of Business & Management

Bachelor'S Degree, Department Of Engineering And System Science

Activities and Societies: Pop dance club