Key Accounts: Shiseido Corp. - Elixir, Anessa, dProgram, Cle de PeauEstee Lauder Co. - Bobbi Brown, Estée LauderRemy MartinMoney HennessyNATURE OF PROJECTS LED TO DATEExperiential-based: - Large to Small Podium- PR Event Design- PR Kit Design- Glorifier Design- Retail Toolkits- Planogram DesignProduction-based: - Product beauty shoot- Product lifestyle shootMisc:- Web-game design- Sample packaging design- E-commerce banner design

Key Account: Singapore AirlinesAs the social lead for Singapore Airlines, I am responsible for the Global social content development and curation across Facebook and Instagram. My role also extends into the territories of project and relationship management; providing me the visibility and privilege to give an all-rounded care to an award-winning, international icon.RELATIONSHIP MANAGEMENT• Brand main point of contact for SIA social, actively manage and build upon client relationships on a daily basis• Understand client objectives from a business perspective, synthesize their needs by translating their briefs/feedback into work that meets KPIs and stakeholder expectationsDAY-TO-DAY OPERATIONS• Plan, manage and track projects, timelines, budgets and scopes• Partner with Brand Director to develop and activate briefs • Review and feedback creative materials submitted by internal stakeholders and vendors• Ensure all communication channels between external and internal stakeholders are clear and aligned on objectives• Set creative briefings and on-boarding for internal stakeholders and external partners• Lead meetings to present concepts and ideas • Conduct social media reporting and post-campaign analysis PROCESSES AND COLLABORATIONS• Establish clear processes to keep projects and timelines organised • Collaborate with strategy team to translate marketing/business objectives into clear effective strategies and briefs• Oversee the creative development process and ensure deliverables hit set KPIs• Engage and gate keep team resources • Set cadence & facilitate efficient ways of working across different internal stakeholdersMANAGE UPWARDS, DOWNWARDS AND ACROSS• Keep the Brand Director apprised of the status of social projects, plans and meetings• Build upon relationships with internal stakeholders to foster a highly engaged team and drive a performance and development culture• Manage and mentor executives and interns assigned under my projects

KEY PROJECTS AND ACCOUNTS:SP Group, Fifth Avenue Interior, UITC (Pharmaceutical), Texas ChickenCLIENT & ACCOUNT MANAGEMENT• Develop and pitch proposals to retain existing and win over new clients• Own client accounts & manage client relationships across year-long strategies and project campaignsCAMPAIGN & CONTENT STRATEGY• Create compelling content across client accounts• Strategise and manage clients’ digital media campaigns• Manage clients’ brand personality and voice through social mediaMEDIA BUY AND AD ANALYSIS• Manage clients’ ad strategy and budget• Analyse ad campaigns for ad optimisation to drive maximum ROI• Provide clients with insights and in-depth analysis on campaign reportsCOMMUNITY MANAGEMENT• Manage clients’ social media reputation through social media monitoring of inbound consumer messages and manage outbound responses

• Conduct competitor analysis• Manage brand’s website to optimise UX/UI and SEO• Develop content for national digital channels and advertising • Supervise direct marketing to national consumer base

• Secure and manage international distributors across APAC• Organise local and international exhibitions• Liaise and strengthen partnerships with local retailers • On-board local and international suppliers• Manage logistical supply chain for packaging and raw materials• Own the brand’s website’s front and backend to maximise SEO

• Manage studio bookings• Handle the upkeep of studio and lighting equipment• Style and execute product photography – Bags, shoes, cosmetics, food, health supplements, flower arrangements• Develop and execute new-born, family, maternity and blog shop shoots from start to finish• Build strong corporate partnerships to help increase exposure and customer base