Jacqueline Cheah Email & Phone Number

Singapore

Singapore

Key Accounts: Shiseido Corp. - Elixir, Anessa, dProgram, Cle de PeauEstee Lauder Co. - Bobbi Brown, Estée LauderRemy MartinMoney HennessyNATURE OF PROJECTS LED TO DATEExperiential-based: - Large to Small Podium- PR Event Design- PR Kit Design- Glorifier Design- Retail Toolkits- Planogram DesignProduction-based: - Product beauty shoot- Product lifestyle.

• Key Account: Singapore AirlinesAs the social lead for Singapore Airlines, I am responsible for the Global social content development and curation across Facebook and Instagram. My role also extends into the territories.
• Brand main point of contact for SIA social, actively manage and build upon client relationships on a daily basis
• Understand client objectives from a business perspective, synthesize their needs by translating their briefs/feedback into work that meets KPIs and stakeholder expectationsDAY-TO-DAY OPERATIONS
• Plan, manage and track projects, timelines, budgets and scopes
• Partner with Brand Director to develop and activate briefs
• Review and feedback creative materials submitted by internal stakeholders and vendors

Singapore

• KEY PROJECTS AND ACCOUNTS:SP Group, Fifth Avenue Interior, UITC (Pharmaceutical), Texas ChickenCLIENT & ACCOUNT MANAGEMENT
• Develop and pitch proposals to retain existing and win over new clients
• Own client accounts & manage client relationships across year-long strategies and project campaignsCAMPAIGN & CONTENT STRATEGY
• Create compelling content across client accounts
• Strategise and manage clients’ digital media campaigns
• Manage clients’ brand personality and voice through social mediaMEDIA BUY AND AD ANALYSIS

Singapore

• Conduct competitor analysis
• Manage brand’s website to optimise UX/UI and SEO
• Develop content for national digital channels and advertising
• Supervise direct marketing to national consumer base

Singapore

• Secure and manage international distributors across APAC
• Organise local and international exhibitions
• Liaise and strengthen partnerships with local retailers
• On-board local and international suppliers
• Manage logistical supply chain for packaging and raw materials
• Own the brand’s website’s front and backend to maximise SEO

Singapore

• Manage studio bookings
• Handle the upkeep of studio and lighting equipment
• Style and execute product photography – Bags, shoes, cosmetics, food, health supplements, flower arrangements
• Develop and execute new-born, family, maternity and blog shop shoots from start to finish
• Build strong corporate partnerships to help increase exposure and customer base

Bachelor'S Degree, Creative Producing

Diploma In Film & Media Studies, Producing