Jia Hui C. Email & Phone Number

Drive consumer marketing campaigns and media strategies for both PropertyGuru and Fintech arm, PropertyGuru Finance.

Responsible for defining the digital marketing strategies to support business needs in Singapore, China, Taiwan, Japan, Thailand, Philippines, Vietnam, Korea and Laos markets. Develop and manage thematic/ tactical campaigns across all consumer touch points, both owned and paid media including digital and social media. Execute new launches, always-on media planning, partnerships and sponsorships in view of strengthening the brand positioning in the respective markets and achieving the business objectives.

Manage and execute marketing activities of various aspects. - Develop strategic partnerships with local businesses to secure third party promotions and maximize brand visibility.- Develop quarterly tactical plan for traffic acquisition.- Create effective messaging using language, graphics and marketing collateral.- Perform data analysis via Google analytics, social analytical tools, email marketing metrics and in-house data. - Curate engaging content to build social media audience and drive leaps in audience engagement, referral traffic and conversions.- Work closely with digital agency to develop display ads, SEM and SEO strategies.- Create digital banner ads to drive impressions and conversions.

Led sales, marketing and operations team so as to work closely together to ensure clients’ needs were fulfilled and performed push strategy to create demand and enhance brand awareness. - Co-organized 7 trade shows for both parent and subsidiary companies in view of products’ launches and exhibitions. - Spearheaded brainstorming sessions on marketing ideas.- Implemented both B2C and B2B marketing and sales strategies.- Cultivated and managed relationships with key clients.- Curated valuable content on Facebook and email newsletter.- Improvised internal operations.