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Chechu Lasheras Email & Phone Number

Chief Strategy Officer (CSO) at Canela Media at Canela Media
Location: Key Biscayne, Florida, United States 26 work roles 7 schools
1 work email found @prisa.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Current company
Role
Chief Strategy Officer (CSO) at Canela Media
Location
Key Biscayne, Florida, United States

Who is Chechu Lasheras? Overview

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Quick answer

Chechu Lasheras is listed as Chief Strategy Officer (CSO) at Canela Media at Canela Media, based in Key Biscayne, Florida, United States. AeroLeads shows a work email signal at prisa.com and a matched LinkedIn profile for Chechu Lasheras.

Chechu Lasheras previously worked as Chief Strategy Officer (CSO) at Canela Media and Adjunct Professor - Data Science & AI in Marketing at Ie Business School. Chechu Lasheras holds Frontiers Of Innovation And Entrepreneurship from Mit Sloan School Of Management.

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Email format at Canela Media

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{first}@prisa.com
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Profile bio

About Chechu Lasheras

With over two decades in the digital ecosystem, I've solidified my reputation in the advertising, media, and tech sectors. I've had the honor of serving top-tier consulting firms like Deloitte and AT Kearney, legacy corporations such as Endesa and Prisa, and digital natives like Antevenio and Zanox/Awin, all of which have fortified my expertise in these domains. My vast expertise in project management and technical acumen, particularly in the advertising and media sectors, has enabled me to make significant strides, especially in European and American markets. I've successfully digitized organizational models, launched new digital products and services, integrated digital technologies into standard operations, and driven projects centered on actionable customer analytics. My strategic and execution prowess has been pivotal in ensuring the success of numerous digital transformation initiatives.I was honored to lead educational projects centered around disruptive technologies, including big data/business analytics, cyber, AI, Blockchain, and Cloud at Miami Dade College for almost 5 years, the largest academic institution in the USA, aiming to revolutionize education by integrating innovation and technology into finance, marketing, and supply chain management curriculums. Furthermore, I work as an adjunct professor at multiple esteemed institutions. At OBS Business School and IE Business School.At Canela Media, as the Chief Strategy Officer, I am at the forefront of the company's corporate strategy. My role emphasizes growth, and I proactively identify new avenues of opportunity to ensure business success. I actively seek out growth opportunities, champion innovation, and maintain a close watch on performance metrics. I foster an environment of cross-functional collaboration to ensure our strategies are cohesive and effective. Part of my responsibility includes evaluating potential partnerships and investments to ensure they align with our strategic vision and goals. I've cultivated a culture that values experimentation, setting clear metrics for tracking progress, and ensuring that our strategic plans are executed to perfection. Furthermore, I consistently provide data-driven insights and recommendations to further enhance our business performance and reach.As an investor, I'm associated with the Spanish fund, K-Fund, supporting over 30 digital startups. Additionally, I invest in 305 Ventures, a Miami-based fund focusing on the pre-seed and seed stages, boasting a portfolio of 90 companies

Listed skills include E Commerce, Online Advertising, Digital Marketing, Affiliate Marketing, and 17 others.

Current workplace

Chechu Lasheras's current company

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Canela Media
Canela Media
Chief Strategy Officer (CSO) at Canela Media
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26 roles · 14 years

Chechu Lasheras work experience

A career timeline built from the work history available for this profile.

Chief Strategy Officer (Cso)

Current

New York, NY, US

Canela Media's Chief Strategy Officer spearheads the company's corporate strategy, emphasizing growth and identifying new avenues of opportunity to drive business successIdentifying growth opportunities, driving innovation, monitoring performance, and fostering cross-functional collaboration. Evaluating partnerships and investments aligned with strategic.

May 2023 - Present

Adjunct Professor - Data Science & Ai In Marketing

Current

Madrid, ES

Teaching in the Master in Business Analytics & Data Science. With the most comprehensive curriculum in the sector, it provides the newly necessary hard skills in AI, data visualization and machine learning, with soft skills like leadership development to fully round out your professional profile.

Feb 2023 - Present

Adjunct Professor - Master En Branding Y Estrategia De Marca

Current

Hospitalet De Llobregat, Barcelona, ES

Lidero el curso de Nuevas Tendencias en Branding

Sep 2021 - Present

Advisor

Current

Madrid, Community Of Madrid, ES

Feb 2023 - Present

Investor

Current

Miami, FL, US

305 VENTURES IS A VENTURE CAPITAL FIRM FOCUSED ON INVESTING IN 0 → 1 STAGE COMPANIES GLOBALLY (I.E. PRE-SEED AND SEED STAGE COMPANIES).

Jun 2022 - Present

Investor

Current

Founded in 2016, KFund is a venture capital firm headquartered in Madrid, Spain. The firm prefers to invest in companies operating in B2B, B2C, fintech, data science, food tech, marketplaces, and human resources sectors. https://www.kfund.vc/

Jul 2016 - Present

Executive Director, Emerging Technologies

Miami, FL, US

Mar 2023 - May 2023

Director Business Innovation And Technology Center

Miami, FL, US

www.mdc.edu/bitcenterThe Business Innovation and Technology (BIT) Center will serve as the School of Business technology investigation hub to support, facilitate and enhance cross-disciplinary collaboration among its programs as well as explore applications of new technologies such as Analytics, Blockchain, AI/Machine Learning, Business Process Automation.

Nov 2019 - Mar 2023

Consultant

Miami, FL, US

Responsible for defining strategy and creating a state-of-the-art Business Innovation and Technology (BIT) Center that will serve as a hub to explore the role of digitalization, technology, automation and business analytics in the ever-changing business landscape, focusing initially on the Financial Service and Digital & Social Media industries.

Nov 2018 - Oct 2019

Cofounder

Las disrupciones tecnológicas en el mundo del marketing y la publicidad están redefiniendo la industria. Más de dos tercios de las profesiones relacionadas con el marketing y la publicidad tendrán una necesidad exhaustiva del uso de tecnologías. Creación de la primera escuela de formación para el desarrollo de PROFESIONALES del MARKETING y la PUBLICIDAD.

Oct 2018 - Sep 2019

Founder

Digital Execs

Most premium and exclusive event for digital executives in Spain where top executives linked to the digital transformation, exchange and interact with more than 150 key online leaders of our industry (www.digitalexecs.club https://goo.gl/rwyhHZ). Honor guests involved have been the CEO of Telefonica, José María Alvarez-Pallete, Marcos de Quinto CMO Coca.

2012 - Jun 2019

Chief Digital Revenue Officer & Managing Director Pbs Us/Latam

Madrid, Comunidad De Madrid, ES

Global responsibility for building up the digital revenues of the group driving the strategy and execution on sales and media monetization on display, video, content & native and defining and executing new capabilities regarding with all the ad tech ecosystem, programmatic and data. Reporting line to the CRO of the group. Leading the key market ( Iberia.

Jan 2018 - Nov 2018

Chief Digital Revenue Officer

Madrid, Comunidad De Madrid, ES

Oct 2015 - Dec 2017

Deputy General Manager Of Sales

Madrid, Comunidad De Madrid, ES

Feb 2015 - Oct 2015

President

Madrid, España, ES

Feb 2015 - Jun 2016

Vicepresident

Madrid, España, ES

2014 - Feb 2015

Chief Digital Officer

New York, US

Leading the digital value proposition of the group for the agencies OMD and PHD. Reporting line to the CEO in Madrid. Key achievements: Definition of the Leadership Digital Strategy Plan including a transformation plan in the areas of sales, product and back office/service.Increased awareness in the market, digital share of investment (up to 15%) and also.

2014 - 2015 ~1 yr

Subject Matter Expert (Digital)

Chicago, Illinois, US

Integrated in a team as an expert for a strategic analysis of non organic growth for a key account in the Telco industry in Mexico.

Jun 2014 - Aug 2014

Regional Manager Es, Pt Y Latam

Zanox

Leading zanox for the Iberia & the LATAM region with offices in Madrid and Sao Paulo with 35 professionals. Involved with the definition and execution of our regional sales strategy, products and deploying best practices for our customers experience in this market. Reporting line to the CSO in Berlin.Key achievements: 200% growth in revenues since joining..

Jan 2010 - Feb 2014

Managing Director International Development

Madrid, Comunidad De Madrid, ES

Develop strategic initiatives & products related with performance based advertising. Started with a performance content based network and coordinating sales and revenue streams derived from the online marketing investments in SEA activities and Display media buying. Finally got involved with the international rollout of the company leading opening business.

Jul 2009 - Dec 2009

General Manager

Madrid, Comunidad De Madrid, ES

Aug 2007 - Jul 2009

Area Director

Madrid, Comunidad De Madrid, ES

Apr 2006 - Aug 2007

Internet Manager

Madrid, Comunidad De Madrid, ES

In charge of defining and deploying the digital strategy and customer experience through the internet portals of Endesa. Launching new web services for customers and developing a customer centric approach in our operational model working both on B2C and B2B environments. Key achievements:Deploying personalized customer experiences and multi-channel.

Mar 2001 - Apr 2006

It & Business Consultant

Worldwide, OO

Business and IT consultant at Arthur Andersen, serving clients in finance and utilities industries on issues of designing business plan and assessment related with new digital models.

Sep 1999 - Mar 2001
7 education records

Chechu Lasheras education

Frontiers Of Innovation And Entrepreneurship

Mit Sloan School Of Management

Business Analytics Certificate Program, Data

Harvard Business School Online

Executive Program, Exponential Technologies

Singularity University

International Digital Business Seminar, Isdi-Real Colegio Complutense At Harvard, Digital Business

Harvard University

Executive Mba, Business Management

Ie Business School

Computer Engineer, Computer Science

Universidad De Alcalá

Computer Science, Socrates Scholarship (Computer Science)

Linköping University
FAQ

Frequently asked questions about Chechu Lasheras

Quick answers generated from the profile data available on this page.

What company does Chechu Lasheras work for?

Chechu Lasheras works for Canela Media.

What is Chechu Lasheras's role at Canela Media?

Chechu Lasheras is listed as Chief Strategy Officer (CSO) at Canela Media at Canela Media.

What is Chechu Lasheras's email address?

AeroLeads has found 1 work email signal at @prisa.com for Chechu Lasheras at Canela Media.

Where is Chechu Lasheras based?

Chechu Lasheras is based in Key Biscayne, Florida, United States while working with Canela Media.

What companies has Chechu Lasheras worked for?

Chechu Lasheras has worked for Canela Media, Ie Business School, Obs Business School, Sgtech, and 305 Ventures.

How can I contact Chechu Lasheras?

You can use AeroLeads to view verified contact signals for Chechu Lasheras at Canela Media, including work email, phone, and LinkedIn data when available.

What schools did Chechu Lasheras attend?

Chechu Lasheras holds Frontiers Of Innovation And Entrepreneurship from Mit Sloan School Of Management.

What skills is Chechu Lasheras known for?

Chechu Lasheras is listed with skills including E Commerce, Online Advertising, Digital Marketing, Affiliate Marketing, Mobile Marketing, Marketing Strategy, Seo, and Start Ups.

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