Chechu Lasheras

Chechu Lasheras Email and Phone Number

Chief Strategy Officer (CSO) at Canela Media @ Canela Media
Chechu Lasheras's Location
Key Biscayne, Florida, United States, United States
Chechu Lasheras's Contact Details

Chechu Lasheras personal email

About Chechu Lasheras

With over two decades in the digital ecosystem, I've solidified my reputation in the advertising, media, and tech sectors. I've had the honor of serving top-tier consulting firms like Deloitte and AT Kearney, legacy corporations such as Endesa and Prisa, and digital natives like Antevenio and Zanox/Awin, all of which have fortified my expertise in these domains. My vast expertise in project management and technical acumen, particularly in the advertising and media sectors, has enabled me to make significant strides, especially in European and American markets. I've successfully digitized organizational models, launched new digital products and services, integrated digital technologies into standard operations, and driven projects centered on actionable customer analytics. My strategic and execution prowess has been pivotal in ensuring the success of numerous digital transformation initiatives.I was honored to lead educational projects centered around disruptive technologies, including big data/business analytics, cyber, AI, Blockchain, and Cloud at Miami Dade College for almost 5 years, the largest academic institution in the USA, aiming to revolutionize education by integrating innovation and technology into finance, marketing, and supply chain management curriculums. Furthermore, I work as an adjunct professor at multiple esteemed institutions. At OBS Business School and IE Business School.At Canela Media, as the Chief Strategy Officer, I am at the forefront of the company's corporate strategy. My role emphasizes growth, and I proactively identify new avenues of opportunity to ensure business success. I actively seek out growth opportunities, champion innovation, and maintain a close watch on performance metrics. I foster an environment of cross-functional collaboration to ensure our strategies are cohesive and effective. Part of my responsibility includes evaluating potential partnerships and investments to ensure they align with our strategic vision and goals. I've cultivated a culture that values experimentation, setting clear metrics for tracking progress, and ensuring that our strategic plans are executed to perfection. Furthermore, I consistently provide data-driven insights and recommendations to further enhance our business performance and reach.As an investor, I'm associated with the Spanish fund, K-Fund, supporting over 30 digital startups. Additionally, I invest in 305 Ventures, a Miami-based fund focusing on the pre-seed and seed stages, boasting a portfolio of 90 companies

Chechu Lasheras's Current Company Details
Canela Media

Canela Media

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Chief Strategy Officer (CSO) at Canela Media
Chechu Lasheras Work Experience Details
  • Canela Media
    Chief Strategy Officer (Cso)
    Canela Media May 2023 - Present
    New York, Ny, Us
    Canela Media's Chief Strategy Officer spearheads the company's corporate strategy, emphasizing growth and identifying new avenues of opportunity to drive business successIdentifying growth opportunities, driving innovation, monitoring performance, and fostering cross-functional collaboration. Evaluating partnerships and investments aligned with strategic goals, cultivating a culture of experimentation, establishing metrics for progress tracking, and ensuring effective execution of the strategic plan. Providing data-driven recommendations for improved business performance.
  • Ie Business School
    Adjunct Professor - Data Science & Ai In Marketing
    Ie Business School Feb 2023 - Present
    Madrid, Es
    Teaching in the Master in Business Analytics & Data Science. With the most comprehensive curriculum in the sector, it provides the newly necessary hard skills in AI, data visualization and machine learning, with soft skills like leadership development to fully round out your professional profile.
  • Obs Business School
    Adjunct Professor - Master En Branding Y Estrategia De Marca
    Obs Business School Sep 2021 - Present
    Hospitalet De Llobregat, Barcelona, Es
    Lidero el curso de Nuevas Tendencias en Branding
  • Sgtech
    Advisor
    Sgtech Feb 2023 - Present
    Madrid, Community Of Madrid, Es
  • 305 Ventures
    Investor
    305 Ventures Jun 2022 - Present
    Miami, Fl, Us
    305 VENTURES IS A VENTURE CAPITAL FIRM FOCUSED ON INVESTING IN 0 → 1 STAGE COMPANIES GLOBALLY (I.E. PRE-SEED AND SEED STAGE COMPANIES).
  • K Fund
    Investor
    K Fund Jul 2016 - Present
    Founded in 2016, KFund is a venture capital firm headquartered in Madrid, Spain. The firm prefers to invest in companies operating in B2B, B2C, fintech, data science, food tech, marketplaces, and human resources sectors. https://www.kfund.vc/
  • Miami Dade College
    Executive Director, Emerging Technologies
    Miami Dade College Mar 2023 - May 2023
    Miami, Fl, Us
  • Miami Dade College
    Director Business Innovation And Technology Center
    Miami Dade College Nov 2019 - Mar 2023
    Miami, Fl, Us
    www.mdc.edu/bitcenterThe Business Innovation and Technology (BIT) Center will serve as the School of Business technology investigation hub to support, facilitate and enhance cross-disciplinary collaboration among its programs as well as explore applications of new technologies such as Analytics, Blockchain, AI/Machine Learning, Business Process Automation and IOT in the ever- changing world of business.Initially, the BIT center will focus on disciplinary areas such as Marketing, Finance, BusinessAnalytics, Logistics, and Accounting.The heart of the center consists of three labs: Financial Center and Trading Lab, a DigitalMedial and Social Marketing Lab and a Business Analytics & Digital Transformation Application Lab. All this labs will use the latest software tools.Partnerships started with Facebook, Hootsuite, Salesforce, Mckinsey, ...
  • Miami Dade College
    Consultant
    Miami Dade College Nov 2018 - Oct 2019
    Miami, Fl, Us
    Responsible for defining strategy and creating a state-of-the-art Business Innovation and Technology (BIT) Center that will serve as a hub to explore the role of digitalization, technology, automation and business analytics in the ever-changing business landscape, focusing initially on the Financial Service and Digital & Social Media industries.
  • Madtech School
    Cofounder
    Madtech School Oct 2018 - Sep 2019
    Las disrupciones tecnológicas en el mundo del marketing y la publicidad están redefiniendo la industria. Más de dos tercios de las profesiones relacionadas con el marketing y la publicidad tendrán una necesidad exhaustiva del uso de tecnologías. Creación de la primera escuela de formación para el desarrollo de PROFESIONALES del MARKETING y la PUBLICIDAD del FUTURO.Mejor equipo académico con la representación de las mejores tecnologías del mercado y excelente currículum académico con un enfoque completo a la formación práctica.
  • Digital Execs
    Founder
    Digital Execs 2012 - Jun 2019
    Most premium and exclusive event for digital executives in Spain where top executives linked to the digital transformation, exchange and interact with more than 150 key online leaders of our industry (www.digitalexecs.club https://goo.gl/rwyhHZ). Honor guests involved have been the CEO of Telefonica, José María Alvarez-Pallete, Marcos de Quinto CMO Coca Cola, Michael Rubenstein President of Appnexus or Fernando Rodés, exCEO from HAVAS from others.It´s used also to help NGOs and has donated more than 20k€ in the last years.
  • Prisa
    Chief Digital Revenue Officer & Managing Director Pbs Us/Latam
    Prisa Jan 2018 - Nov 2018
    Madrid, Comunidad De Madrid, Es
    Global responsibility for building up the digital revenues of the group driving the strategy and execution on sales and media monetization on display, video, content & native and defining and executing new capabilities regarding with all the ad tech ecosystem, programmatic and data. Reporting line to the CRO of the group. Leading the key market ( Iberia ES/PT) and expanding best practices to other key countries (US, MX, CO, CH & AR).Key achievements.Growth YoY >20% over performing budget and industry. Developing new digital products to achieve this goals.Defining and executing different transformation strategies applying analytics, digitizing, automation or business process reengineering.
  • Prisa
    Chief Digital Revenue Officer
    Prisa Oct 2015 - Dec 2017
    Madrid, Comunidad De Madrid, Es
  • Prisa
    Deputy General Manager Of Sales
    Prisa Feb 2015 - Oct 2015
    Madrid, Comunidad De Madrid, Es
  • Instituto Superior Para El Desarrollo De Internet (Isdi)
    Faculty - Online Advertising Ecosystem
    Instituto Superior Para El Desarrollo De Internet (Isdi) Mar 2012 - Nov 2018
    Madrid, Madrid, Es
  • Iab Spain
    President
    Iab Spain Feb 2015 - Jun 2016
    Madrid, España, Es
  • Iab Spain
    Vicepresident
    Iab Spain 2014 - Feb 2015
    Madrid, España, Es
  • Omnicom Media Group
    Chief Digital Officer
    Omnicom Media Group 2014 - 2015
    New York, Us
    Leading the digital value proposition of the group for the agencies OMD and PHD. Reporting line to the CEO in Madrid. Key achievements: Definition of the Leadership Digital Strategy Plan including a transformation plan in the areas of sales, product and back office/service.Increased awareness in the market, digital share of investment (up to 15%) and 
also increased the group profitability +3%.Started a digital acceleration program with an education program partnering with ISDI in Spain for the whole organization. Improvement in the cost-performance using core digital technologies. Streamlined processes through techniques such as lean or automation.
  • Instituto De Empresa
    Associated Professor
    Instituto De Empresa Nov 2008 - 2015
    Madrid, Es
  • A.T. Kearney
    Subject Matter Expert (Digital)
    A.T. Kearney Jun 2014 - Aug 2014
    Chicago, Illinois, Us
    Integrated in a team as an expert for a strategic analysis of non organic growth for a key account in the Telco industry in Mexico.
  • Zanox
    Regional Manager Es, Pt Y Latam
    Zanox Jan 2010 - Feb 2014
    Leading zanox for the Iberia & the LATAM region with offices in Madrid and Sao Paulo with 35 professionals. Involved with the definition and execution of our regional sales strategy, products and deploying best practices for our customers experience in this market. Reporting line to the CSO in Berlin.Key achievements: 
200% growth in revenues since joining. 
Diversification to LATAM, opening our Brazilian office in 2011 and managing 
remotely business for markets as Mexico, Argentina, Colombia and Chile. 
During 2013, over 150% YOY growth on local mobile commerce activity through 
our network. 
Launch of new digital products in the Spanish 
market.
  • Antevenio
    Managing Director International Development
    Antevenio Jul 2009 - Dec 2009
    Madrid, Comunidad De Madrid, Es
    Develop strategic initiatives & products related with performance based advertising. Started with a performance content based network and coordinating sales and revenue streams derived from the online marketing investments in SEA activities and Display media buying. Finally got involved with the international rollout of the company leading opening business in IT, FR & LATAM. Reporting line to the CEO in Madrid. Key achievements: Started a profitable new business units that nowadays continue to be part of the core business of the company. 
Key support during the IPO process and involvement in all “post-IPO” acquisitions. 
Lead and establish the organizational structure, processes and commercial strategy 
during the internationalization of the company on all the new markets 
(IT, FR, UK, AR and MX).
  • Antevenio
    General Manager
    Antevenio Aug 2007 - Jul 2009
    Madrid, Comunidad De Madrid, Es
  • Antevenio
    Area Director
    Antevenio Apr 2006 - Aug 2007
    Madrid, Comunidad De Madrid, Es
  • Endesa Energía S.A
    Internet Manager
    Endesa Energía S.A Mar 2001 - Apr 2006
    Madrid, Comunidad De Madrid, Es
    In charge of defining and deploying the digital strategy and customer experience through the internet portals of Endesa. Launching new web services for customers and developing a customer centric approach in our operational model working both on B2C and B2B environments. Key achievements:Deploying personalized customer experiences and multi-channel experience.Reduce customer care costs adding mobile self-service solutions as an essential component of the customer experience.Benefits like customer satisfaction, group productivity, and group revenues.
  • Deloitte
    It & Business Consultant
    Deloitte Sep 1999 - Mar 2001
    Worldwide, Oo
    Business and IT consultant at Arthur Andersen, serving clients in finance and utilities industries on issues of designing business plan and assessment related with new digital models.

Chechu Lasheras Skills

E Commerce Online Advertising Digital Marketing Affiliate Marketing Mobile Marketing Marketing Strategy Seo Start Ups Ppc Sem Online Marketing Strategy Web Analytics Web Marketing Marketing Management Advertising B2b Social Media Marketing Social Media Programmatic Data

Chechu Lasheras Education Details

  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Frontiers Of Innovation And Entrepreneurship
  • Harvard Business School Online
    Harvard Business School Online
    Data
  • Singularity University
    Singularity University
    Exponential Technologies
  • Harvard University
    Harvard University
    Digital Business
  • Ie Business School
    Ie Business School
    Business Management
  • Universidad De Alcalá
    Universidad De Alcalá
    Computer Science
  • Linköping University
    Linköping University
    Socrates Scholarship (Computer Science)

Frequently Asked Questions about Chechu Lasheras

What company does Chechu Lasheras work for?

Chechu Lasheras works for Canela Media

What is Chechu Lasheras's role at the current company?

Chechu Lasheras's current role is Chief Strategy Officer (CSO) at Canela Media.

What is Chechu Lasheras's email address?

Chechu Lasheras's email address is ch****@****ail.com

What schools did Chechu Lasheras attend?

Chechu Lasheras attended Mit Sloan School Of Management, Harvard Business School Online, Singularity University, Harvard University, Ie Business School, Universidad De Alcalá, Linköping University.

What skills is Chechu Lasheras known for?

Chechu Lasheras has skills like E Commerce, Online Advertising, Digital Marketing, Affiliate Marketing, Mobile Marketing, Marketing Strategy, Seo, Start Ups, Ppc, Sem, Online Marketing, Strategy.

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