Angel Equity, LLC Holdings is an investment firm that specializes in the strategic acquisition of private assets. Our approach is centered on sustainable growth and long-term value creation. We leverage industry insights and innovative thinking to identify and capitalize on unique investment opportunities.

I founded and bootstrapped an exceptional boutique digital advertising agency with a staff of 15 full-time team members. Over the last eight years, I have scouted, developed, and signed over 100 clients in verticals ranging from Home Services, Medical, eCommerce, and everything in between. I had to become an expert at all things marketing, advertising, and sales. I have a lifetime of experience and results; below is a list of each skill while actively working and promoting Cheddar Advertising. Copywriting and Content MarketingI write copy that sells and words that Google Loves to List. More on that when you read list item #2. I create content that can live in blogs, websites, marketing emails, direct mail, and direct-response.Search Engine Optimization, aka SEO!I have a deep understanding of SEO tactics, including EAT theory, Google's Artificial Intelligence "Rank Brian," Backlinking, and website content aging. I have developed multiple 1st, 2nd, and 3rd keyword positions for national clients. I created a winning hyper-local strategy for more localized regional and small businesses.WordPress Development and Graphic DesignI have ten years of experience as a WordPress frontend designer.Designed or Art Directed over one hundred client websites.HTML+CSS 10 years experienceAdobe Photoshop and Illustrator expert with ten years of experienceI Developed landing pages designed to convert visitors into users or leads.UX Design and A/B testingBusiness Development OverviewI developed an intricate account-based marketing strategy for both short and long sales cycles. While creating new ways to make the business grow in the face of an ever-growing competitive landscape, I promoted the Cheddar brand through outreach, press, and public speaking events. All of these efforts worked in concert will our digital strategy. Below are the tactics, platforms, and techniques I used in my demanding role.

I developed and supervised the execution of marketing and sales strategy within the company. My day to day duties were to manage a department of marketing and sales professionals. I created KPIs for measuring individual, department, division, and company success. I also directed the creation of internal development initiatives and assisted in implementing critical operational software integrations.+Improved cost/lead to $97 and $218 per sales ready lead reflecting 22% lead to conversion ratio and 8% close rate+ Increased website visitation 63% and online lead sources 800% resulting in 630% yearly ROI+Outperformed yearly goals with increasingly complex marketing plans and development of business KPIs+ Coordinated marketing programs with technology partners and resellers+ Created email nurturing and content strategy resulting in 2,400 marketing ready leads+ Designed new corporate brand standards, website and online marketing programs+ Improved sales processes with sales funnel definitions and marketing process workflows+ Implemented marketing automation platform to improve department performance and ROI

I came together with young entrepreneurs to build their digital marketing startup. After becoming a new business star, my role evolved into ensuring our level of creativity and strategic planning exceeded our clients’ expectations. Thie dual role of de facto Creative Director plus lead revenue officer was an intense time demanding position. That experience enabled me to become an interdisciplinary strategist in marketing, brand strategy, and product innovation. I have a multidimensional understanding of what makes brands and products succeed and what drives people to engage with them. Proficient at uncovering actionable insights and strategic opportunities for brand creation, positioning, branding, design, brand experiences, campaigns, and product innovation.