Chee Lei Email & Phone Number

London, Gb

London, Gb

London, England, United Kingdom

· Crafted comprehensive product roadmaps and executed budget strategies for seasonal and core RTW collections, aligning them closely with corporate objectives and overarching strategy· Operated end-to-end product development, fostering seamless collaboration across finance, retail, wholesale, and warehousing teams to optimize efficiency in product development and delivery· Leveraged creative prowess to visualise and curate innovative concepts, enhancing product development in alignment… Show more · Crafted comprehensive product roadmaps and executed budget strategies for seasonal and core RTW collections, aligning them closely with corporate objectives and overarching strategy· Operated end-to-end product development, fostering seamless collaboration across finance, retail, wholesale, and warehousing teams to optimize efficiency in product development and delivery· Leveraged creative prowess to visualise and curate innovative concepts, enhancing product development in alignment with the Creative Director's vision· Played a pivotal role in driving successful change management initiatives by integrating design and production, boosting collaboration, and streamlining processes, resulting in increased efficiency and effectiveness· Led initiatives to diversify the product portfolio, with a specific focus on sustainable product lines to capture young millennial segments, resulting in significant growth in e-commerce and online wholesale sales Show less

London, England, United Kingdom

Initiated NPD and sustainable casualwear product ranges. Introduced eco-packaging development, and renovated supplier manual to fulfill the company’s ESG goal. Effectively operated compliance checking of factory audits, eco certificates, and product testing with SGS, Intertek and Bureau Veritas· Ensure all products comply with UK, EU, and US regulatory and customs requirements · Sourcing new UK and European CMT vendors for carbon offset project· Price negotiation. Established and… Show more Initiated NPD and sustainable casualwear product ranges. Introduced eco-packaging development, and renovated supplier manual to fulfill the company’s ESG goal. Effectively operated compliance checking of factory audits, eco certificates, and product testing with SGS, Intertek and Bureau Veritas· Ensure all products comply with UK, EU, and US regulatory and customs requirements · Sourcing new UK and European CMT vendors for carbon offset project· Price negotiation. Established and meticulously tracked KPIs and metrics for team to conduct in-depth process and business performance assessments Show less

London, England, United Kingdom

Supervised the production team and closely monitored critical paths to ensure the timely fulfillment of delivery schedules· Strategically optimised seasonal inventory transitions to minimise the need for off-season markdowns. · Implemented an inventory turnover strategy that significantly reduced carrying costs and positively impacted cash flow· Led the planning of seasonal ranges and conducted comprehensive profit and loss, cost, and margin analyses. Developed and executed a profit… Show more Supervised the production team and closely monitored critical paths to ensure the timely fulfillment of delivery schedules· Strategically optimised seasonal inventory transitions to minimise the need for off-season markdowns. · Implemented an inventory turnover strategy that significantly reduced carrying costs and positively impacted cash flow· Led the planning of seasonal ranges and conducted comprehensive profit and loss, cost, and margin analyses. Developed and executed a profit optimisation plan that contributed to substantial annual sales growth · Fostered strong and enduring relationships with nominated garment and print factories, as well as heritage mills located in Italy and England. Ensured that commitments related to ethics, commerce, and technical aspects were consistently met· Successfully orchestrated the launch of a high-profile collaboration product collection with renowned footballer Lionel Messi within a tight 4-week timeframe, surpassing revenue projections Show less

London, England, United Kingdom

Planned, managed, and executed production operations on lifestyle, homeware, and gifting product categories, in 300+ SKUs· Developed new product lines for seasonal catalog & and bespoke orders (Love Island, Namshi, ASOS) · Researched and sourced sustainable packaging, innovative manufacturing techniques from the Far East · Provided industry and compliance knowledge for manufacturing process improvement· Analysed overall budget and implemented cost-optimisation initiatives… Show more Planned, managed, and executed production operations on lifestyle, homeware, and gifting product categories, in 300+ SKUs· Developed new product lines for seasonal catalog & and bespoke orders (Love Island, Namshi, ASOS) · Researched and sourced sustainable packaging, innovative manufacturing techniques from the Far East · Provided industry and compliance knowledge for manufacturing process improvement· Analysed overall budget and implemented cost-optimisation initiatives. Negotiated contract terms and pricing with suppliers· POs Management. Administered all projects. Ensure completion and delivery within the required timeframe and budget Show less

London, England, United Kingdom

Specialised in bespoke brand merchandise and licensed products in stationery, beauty, festival gifting, and lifestyle categories in 500+ SKUs for 80 different giant retail UK and ROW sale accounts. Including Matalan, M&S, Waitrose, Oliva Bonas, Matalan, Sephora, Target, and Walmart· Monitored 120 suppliers in the Far East, with regular factory visits· Negotiated pricing and delivery schedules with suppliers, ensuring cost-effectiveness and client satisfaction· Market research and… Show more Specialised in bespoke brand merchandise and licensed products in stationery, beauty, festival gifting, and lifestyle categories in 500+ SKUs for 80 different giant retail UK and ROW sale accounts. Including Matalan, M&S, Waitrose, Oliva Bonas, Matalan, Sephora, Target, and Walmart· Monitored 120 suppliers in the Far East, with regular factory visits· Negotiated pricing and delivery schedules with suppliers, ensuring cost-effectiveness and client satisfaction· Market research and competitive analysis. Aligned product development strategies with clients’ target markets and budget· Oversaw the entire product life-cycle, from concept to range building, sampling to production· Conducted rigorous compliance assessments to ensure product adherence to regulatory requirements, quality standards, and safety guidelines for the UK, EU, and US markets. Efficiently managed Bills of Materials (BoM) to support product compliance Show less

London, United Kingdom

Built the entire creation and development of accessories range for a prestigious Korean luxury womenswear brand, recognised with the Fashion Council Award· Effectively showcased collections in renowned fashion publications such as VOGUE, WWD, and NYLON, elevating the brand's global visibility· Presented collections at prestigious fashion events including London Fashion Week (LFW), Oxford Fashion Show, and international trade shows in Paris and Milan

London, United Kingdom

Designed and developed accessories for major British and European fashion brands (Tally Weiji, Topshop, M&S, Next, F&F, River Island). Managed kids' accessories and footwear for various retail giants (Claire, Asda, Tesco, Sainsbury, Avon).· Created licensed product ranges with Sanrio and Disney· Conducted trend forecasting, crafted mood boards, and developed range plans for customer presentations· Produced tech packs and briefs, collaborating with technicians to resolve production… Show more Designed and developed accessories for major British and European fashion brands (Tally Weiji, Topshop, M&S, Next, F&F, River Island). Managed kids' accessories and footwear for various retail giants (Claire, Asda, Tesco, Sainsbury, Avon).· Created licensed product ranges with Sanrio and Disney· Conducted trend forecasting, crafted mood boards, and developed range plans for customer presentations· Produced tech packs and briefs, collaborating with technicians to resolve production issues· Frequently traveled to the Far East for sourcing and factory visits Show less

London, United Kingdom

· Created and developed a comprehensive range of branded merchandise products for the Absolut Elyx Boutique event in both 2013 and 2014.· Built the conceptualisation and creation of festival seasonal gift ranges for Selfridges Christmas corner shop in 2013

Master Of Business Administration - Mba

Postgraduate Certificate Of Fashion Buying And Merchandising

Bachelor'S Degree, Ba(Hons) Cordwainers Accessories: Product Design & Development, Hons 2.1

Jimmy Choo Cordwainers Accessories Awards winner in 2013 British Fashion Council Fashion Awards Finalist in 2013

Diploma And Art And Design Foundation Course, Footwear & Accessories, Merit Award

Ce, A-Level, Science

Activities and Societies: Art Chief of St Paul's Secondary School School Magazine, President of Civil Service Team, Vice President.