Lion & Lion Digital Group is owned by Septeni Holdings, a listed media company in Japan (4293:TYO) that focuses on blending emotion with technology. As Regional Chief Creative Officer and as a member of C-Suite Leadership Team, I am in charge of:- Driving the overall group creative product and developing the agency’s internal creative, social and content capabilities and ways of working, across all offices in Asia serving more than 13 markets. - Leading the Centre of Excellence which comprises of strategy, social, content and creative leaders to enhance group product offerings across the network.- Ensuring a culture of creativity and diversity that empowers all talents with an equal platform to create their best works and thrive in their careers.- Driving overall product innovation and business growth.

Besides my current role as Regional Chief Creative Officer, I am taking on a dual role of Chief Product Officer to integrate, streamline and evolve all the product offerings of our group: from strategy, media, social, brand experience, comms, content, creative, to build best-in-class practices with a creative DNA.

Investor and advisory board member. (Vizva Agrotech is incorporated in Canada and Delaware, USA.)

Appointed in 2018 by Suzhou Centennial College as its advisory board member on 3 years tenure.

- Brought on board in 2018 by Shannon DIx, CEO of Wunderman Singapore and Daniel Bonner, Global CCO of Wunderman to relocate to Wunderman Singapore as its Chief Creative Officer. - Drove, developed and enhanced overall creative capabilities of the creative department across all accounts and pitches by integrating data, strategy, technology and creativity into our works.- Served as the digital creative lead for WPP TEAM BEACON’s GSK Global Panadol Account- Represented Wunderman by serving as Grand Jury Member for Cresta Global Awards and Cannes Young Lions.- Collaborated with Chris Jones, ECD of Wunderman China / Asia So to help nurture and guide overall Wunderman creative culture and capabilities in awards initiatives across offices in Asia.- Upon Wunderman's integration with JWT, was named as Co-Chief Creative Officer for Singapore office.

Lead and reengineer 180ai (part of a strategic micro network alliance with 180LA and 180 Kingsday) where I've served as Executive Partner, to emerge as one of the largest and most integrated category-of-one creative departments in China, utilizing the power of contextual insights, smart data, technology, creative content, social media and media optimization.Built some of the most prominent tech brands in China such as jd.com , Meituan, 58, etcGuided the creative vision of the network in China Improved the creative structures and won the following pitches and new retainer businesses:— JD.Com 1212 Winter Campaign (Pitched and won in October 2018)— Meituan (China's largest online food delivery-to-ticketing services platform; business verticals included Meituan Shangou and Meituan Waimai in a 5-agency pitch. Won both pitches in September)— Zhenguo.com (An up-and-coming homestay platform targeting millennials. Won in October.)— Xiaoyin Finance (A P2P financial platform that just had its IPO on NYSE. Business won and serviced since mid-April 2018; contributed to building the brand positioning, strategy and social engagement campaigns from scratch.）— Amway (won the pitch in July 2018 for a wechat and Social content generation)— Opple (won the project in June 2018)For existing client JD.COM, I expanded the growth of the account with multiple project pitch wins including: JD Fresh Flower Festival, JD Bordeless, JD AI Platform and JD AI Headphones, JD Global Goods, amongst others. Increased awards tallies with awards won at shows such as Ad Stars in which we converted a Gold, Effies Greater China, Spikes, LIA, China ROI Awards where we won a best of show, two golds, one silver and a bronze, amongst others.Represented the agency as a Cannes and LIA judge in 2018.

-Lead the agency to winning The Best Digital Agency of the Year award In 2015 and 2016 at the China Annual Advertising Awards show and got the agency named as the Best Digital Agency in the 2016 IAI International advertising awards shows, as well as being nominated as Independent Agency of the Year in China by Campaign Magazine.- Besides managing the creative and tech innovation departments in Beijing and Shanghai, I am also involved in spearheading the direction and holistic growth of the agency -- with a current total staff strength of over 500 talents -- across departments and markets. - Lead the Creative, Tech, and Online Content Production Departments in Beijing and Shanghai. Involved in hiring of key creative talents and appointment of key talents across both markets and ensuring high creative output across offices in china.- Played an instrumental role in working with Chairman in discussions of strategic alliances and partnerships and helped forge the creation of the RAPP + 180 partnership in China.

-Responsible for the expanding the agency's presence across China. Managed a team of creative directors and senior creatives in Beijing and Shanghai, with over 40 local and international creative staff directly reporting to me. -Contributed to the agency's recent nomination as The World's Leading Independent Agency 2014 by Campaign UK.- Involved in implementing business growth strategies for the network.- Improved the agency's creative ranking by 19th places to the 11th spot at the 2013 ROI Festival in China. － Grew the agency five times in staff strength within a span of two years; increased revenue year on year.- Won awards with real work and solutions: - Won Gold (Film) at 7th ROI Festival 2014.- Won Gold at Tiger Roar Festival (Integrated Category)- Won Silver for Interactive Creative at 21st China International Advertising Festival (2014)- Won Bronze for Outdoor Innovation at 21st China International Advertising Festival (2014)- Won Bronze for Film Category at 21st China International Advertising Festival (2014).- Picked at a finalist for TV at Ad Stars 2014- Picked up three 2014 Greater China Effie Awards across three different categories.- Awarded for film category at 37th Times Asia-Pacific Advertising Awards which honours the best in Chinese Advertising.- Won Silver and Bronze at ECI (e-commerce innovation) Awards 2015 organised by Effies.- Won Best outdoor innovation and Digital Agency of the Year 2014 at the China Annual Advertising Awards 2015 (第十四届中国广告与品牌大会）。- Creative Projects Partner for Crispin Porter + Bogusky in China, working on the global infiniti pitch along with senior executives from CP+B.

- As the Head of Creative of 180 (member of thenetworkone and named by Campaign UK as The World's Leading Independent Agency in 2012), I am entrusted with growing the network's creative and business presence in Greater China. My key accounts include CCTV China, Yili and JD.COM (China's leading eCommerce site), amongst other blue-chip domestic and international accounts.- I also hold the dual role of Head of Integrated Solutions. In this role, I supervise the operations of our newly created Total Solutions Department, which draws on the strengths of Digital, Social Media and Creative specialists to provide our clients with a more comprehensive suite of solutions in today's cross-media world.- Being a management board member, I work hand-in-hand with our company President to map out the company's vision and expansion. - Got the agency ranked as one of China's most effective agencies in the Greater China ROI Awards Festival with my work for JD.COM- My November 11th campaign for e-Commerce giant JD.COM has been recognised as China's Top Ten Most Influential Integrated Social Campaigns in 2013. During the campaign period from 01/11/13 till 12/11/13, we managed to increase JD.COM's total online sales transactions to RMB 10 Billion. - Able to present effectively in both English and MandarinMedia Coverage: http://culture.people.com.cn/BIG5/n/2013/0318/c172318-20818905.html

Invited as a Jury member for the inaugural Cannes Creative e-Commerce category at Cannes LIons 2018

As Chief Creative Officer for MullenLowe China, I drive the digital transformation of the agency to create cross-disciplinary creative capabilities to give brands an unfair share of attention across all platforms.- As key member of the management team, I helped architect the integration of MullenLowe with Profero, eventually taking on the role of MullenLowe Group CCO of both entities.- Took MullenLowe China to winning Agency of the Year in 2018 IAI International Advertising Awards and won another Gold and Silver for my work for Buick Velite 5 LifeZone, which was also named by the network's Golden Glove Awards as one of the top ten best works in the global network that punches above its weight.My work Velite 5 LifeZone was also featured in the book “The Contagious Commandments: Ten steps to Brand Bravery” published by Penguin UK.- Created the first digital and experiential case for MullenLowe with Buick Velite 5 Lifezone, which won in the Interactive and Experiential category at One Show Greater China in 2017, while being also nominated for Red Pencil for Breakthrough Innovation and Green Pencil for environmental conservation. Raised overall awards tally for the agency in China and the region.- Elected by Global Chief Creative Officer as one of the Board Members of the Global Creative Council, to drive cutting-edge creative solutions for the entire MullenLowe Group across over 100 offices. - Improved operational effectiveness by driving a leaner and more agile organisation without silos. - Responsible for winning pitches such as Royal Caribbean, Clear Digital, Knoor (3 projects), Dulux, Galaxy Casino, MengNiu, Carlsberg, Minute Maid (Contract renewal in 2018), Platinum Guild International, Zhong Hua Toothpaste,amongst others, with integrated and digital-first brand solutions.- Was named by CampaignAsia as Digital A-list Achiever in China in 2018 for my role in transforming MullenLowe.

- Served as the external Group Branding Consultant for Alpha Entertainment Group, offering advice to Chairman on all branding, social media, and communication matters as part of a personal start-up venture.

In 2011, I was hired by Mr Yukio Nakayama, then Chief Creative Officer of Frontage Inc. and currently the ECD of Global Solutions Center in Dentsu Inc. as Frontage Asia's Head of Creative. In my role, I was responsible for helping to set up Frontage Asia -- subsidiary of Frontage Inc, a highly awarded integrated agency in Tokyo that's partly owned by Dentsu and Sony -- in Singapore. I also managed all creative and communication strategies for Sony South-east Asia, across six countries -- Singapore, Malaysia, Thailand, Indonesia, Philippines and Vietnam.

As a member of the management team, I supervised all the communication strategies and creative outputs for clients like Ciba Vision (SSEA and AMEA region), Unilever and Estee Lauder, amongst others. I also contributed to new account wins, most notably Estee Lauder and Unilever. I managed the creative outputs for our offices in Singapore and Vietnam and work across the markets.

During my tenure at Gosh Advertising, I won multiple creative awards based on actual work done for my clients, plus a lot more new business wins. I was tasked with supervising all creative outputs and contributed to the growth of blue chip regional accounts such as Subway, Sun Microsystem,SAP, Abbott, amongst others.

At Leo Burnett Singapore, I am entrusted with accounts such as McDonald's (local and regional), AIA, Nippon Paint, SKII, Chevrolet, Tiger Beer and Diageo. Within my first year in the agency, I won a bronze at the Creative Circle Awards within my and picked up two Spikes Awards a year later.Besides being a creative member at Leo Burnett, I also assisted Arc Worldwide (Singapore) for accounts like HP, Fox Fashion and Agilent Technologies