Chee-Seng, Lai Email & Phone Number

Kuala Lumpur, My

Petaling Jaya, Selangor, Malaysia

CLA is a unique corporate training provider that specialises in communications, and how it encompasses the totality of a business. We provide unique training and coaching programmes in Leadership, Communications and Branding. In today's world, integrating these three elements effectively is key to ➡️ attracting and retaining quality talent➡️ building and scaling a successful business➡️ creating a stable and agile organisationLeadership, Communication and Branding can no longer be treated as separate functions because➡️ Leadership requires effective Communication with all stakeholders.➡️ Effective Branding requires a strong brand culture within an organisation.➡️ Culture is modeled by the Leadership.➡️ Effective Leadership is needed to cascade the culture throughout the organisation.➡️ And effective cascading requires great communication with stakeholdersCLA can help you develop next level Leadership, Communications and Branding capabilities. To know more, visit commsleadership.com or drop me a message

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Kuala Lumpur, Malaysia

I founded Calibre Communications as an agency specialising in high-calibre writing and reputation-building for corporations, governments, experts and leaders. We also provide coaching for brands and subject matter experts who want to establish their brand as a leading voice and market authority.We help you build your reputation and influence through impactful reports, speeches, white papers, thought leadership content, books, branding strategy and more.As the Principal Content Strategist, I bring over 25 years of experience in the communications field, spanning digital, publishing, corporate commuications, marketing and advertising, multimedia and others.Collectively, my team and I have written extensively for government agencies, senior leaders in the public and private sector, industry leaders, global consultancies, and major brands to position their reputation strongly in the market.OUR EXPERIENCE:► Speech-writing for C-suites and senior government leaders► Thought leadership (white papers, market/industry analysis, etc)► Publishing (ghostwriting business/leadership books, etc)► Digital Content and Strategy ► Corporate Communications (including internal communications, C-suite branding, employer branding, etc)► Brand Building Strategy (brand audit, C-suite alignment, etc)Our diverse experience gives us a 360° view and deep insights into communicating powerfully with your audiences.Whether we work with you as writers or coaches, you can access our insights to create massive impact on your audiences.Contact us to explore how Calbire Communications helps you grow your career and business further.DM me for a free initial consultation.

Petaling Jaya, Selangor

I am part of an award-winning team, helping clients engage and establish their authority among key stakeholders. Among other things, my work involves helping organisations develop content strategy as well as thought leadership for C-suites and senior government leaders.

Bandar Sunway, Petaling Jaya

Education is my other great passion. I find great fulfilment in helping my students reach their potential and seeing them grow to be more mature, resilient and dedicated to excellence in the process. Kumon is a unique learning method that is designed to develop self-directed learning, so my role is less of a teacher and more of a coach and motivator. This requires me to understand each and every student, so I that I know how to coach and motivate them effectively. Doing this for over 20 years has given me deep insight into human motivations, especially Millenials and Gen-Z, who are my students, and their parents, the Boomers and Gen-Xers.These insights have helped me tremendously in my writing and communication work as well.

Three of my stories have hit 5-figure shares while several others have reached 4-figure shares. In fact, I set and still hold the record for the story with the highest engagement ever - almost 90,000 shares! I am only an occasional contributor to this site, but I wish I had time to write more. I focus on the subject that's very close to my heart - Malaysia. I love discovering, researching and writing interesting but little-known stories about my country. What I love most is getting audiences as passionate about these stories as I am!I like writing for Cilisos because they have a very specific target audience - urban Millenials. Their mission to keep that generation engaged with the country's current events (something that I am keen to do as well). So their brand has a very specific tone and manner to keep their audiences informed and entertained. Fortunately for me, I have 20 years' experience coaching students, so I understand how to communicate well with Millenials.

This award-winning agency had a very nimble environment. I worked with a lean team to develop digital strategies for clients across diverse industries, including social media content strategies, marketing funnel strategies, and digital branding building.

Kuala Lumpur, Malaysia

Malaysia Progress is a unique annual publication that journals significant developments in Malaysia in diverse sectors. I write feature articles journaling Malaysia's progress as a nation. I also profile leaders of GLCs, government agencies and private sector companies who are making major strides in their respective fields.

Kuala Lumpur, Malaysia

I write about interesting topics, trends or happenings in Malaysia. My stories consistently go viral, with about 30% of them hitting 4-digit shares with about another 30% hitting mid to high 3-digit shares.

Kuala Lumpur, Malaysia

I was appointed as Communications Consultant to UNICEF Malaysia on a 6-month contract. My main task was to develop materials for UNICEF's donor communications. This entailed:- writing for various channels, including direct mail, newsletters, emails, and others - researching stories to craft stories that move audiences - transforming complex issues and technical information into simple language that engage audiencesAll materials are expected to be very hardworking, i.e. achieve certain measurable response targets. This is challenging and also highly fulfilling. I also enjoyed my brief time here because I had the privilege to meet passionate people from around the world at the UNICEF office at Damansara Heights.

Petaling Jaya, Selangor, Malaysia

I led a small team of editors, maintaining 24-hour content curation on Yahoo’s front-page and 18-hour updates on Yahoo's Malaysia's social media channels.My primary responsibilities included:- Analysing traffic patterns to gain insights into audience motivations driving content consumption behaviour - Developing content strategy across Yahoo Malaysia properties to raise user traffic and maximise Click Through Rate - Developing content strategy to drive engagement and traffic to Yahoo Malaysia’s social media channels- Working closely with the Sales team to ensure editorial strategy supports advertisers' target numbersKEY ACHIEVEMENTS:- Achieved 107% of Yahoo Malaysia’s Q3 2014 traffic targets- Maintained growth trajectory for Yahoo Malaysia's traffic targets

Petaling Jaya

I was brought in to relieve the full-time editorial team from weekend duties. I worked solo on weekends and my responsibilities included:- Content curation strategy to drive traffic and maximise Click Through Rate on Yahoo! Malaysia's front page- Analysing traffic patterns to gain insights, and tap into audience motivations driving media consumption behaviour - Timely updates on Yahoo! Malaysia's social media on major news events (Lahad Datu, Opposition "Uprising" rally, GE 2013, etc)- Engage Yahoo! Malaysia's audience on social mediaKEY ACHIEVEMENTS:- Raised weekend traffic to Yahoo! Malaysia's front page by 50% within 18 months.- Increased the Click Through Rate by 100% within 18 months.

Pj

Diploma, Copywriting

Diploma, Advertising Design, Dean'S Certificate Of Merit

High School