Chee-Seng, Lai

Chee-Seng, Lai Email and Phone Number

Founder and Principal Content Strategist @ Calibre Communications
Kuala Lumpur, MY
Chee-Seng, Lai's Location
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, Malaysia
About Chee-Seng, Lai

Which do you prefer? (1) Chasing prospects to sell to, or (2) prospects coming to you ready to buy?Almost everyone is doing the first thing. I can help you achieve the second.How? By cutting through all the noise and positioning you as a thought leader that your market Likes, Trusts, Respects and Remembers. You may be wondering if you could do it. But if you don't do it, your competitors will.WHY BE A THOUGHT LEADER?Buyer habits have changed. People are no longer impressed by the traditional sales communication process of pushing branding and quality.Today, it's about the buyer's journey and experience. People want to explore, discover, interact, and feel connected before making a purchase decision.And they always support those they Like, Trust and Respect more than others.๐‹๐„๐•๐„๐‹ ๐”๐ ๐˜๐Ž๐”๐‘ ๐†๐€๐Œ๐„Whether you are a business owner, C-suite, or political leader, the key to advancing your cause or career is to be a recognised authority.For that, you need a communications strategy to effectively Attract, Engage and Connect with your stakeholders. To raise your profile as a thought leader or get noticed by important new audiences, you'll also need to create high-impact content such asโ–บ books and articlesโ–บ speeches and presentationsโ–บ reports and white papersโ–บ and moreI can help you achieve all this in three waysโ–บ I can write your content and create strategies that help you achieve your goalsโ–บ I can coach you on how to create content that turns your audiences into huge fansโ–บ I can train your people's content writing and strategy skillsContact me if you want a proven expert to help you establish your influence and authority.๐ƒ๐Ž๐'๐“ ๐“๐€๐Š๐„ ๐Œ๐˜ ๐–๐Ž๐‘๐ƒ ๐…๐Ž๐‘ ๐ˆ๐“"All you need to do is drop an idea or thought in his mind...and he will take it and come up with all sorts of ways to put the message out. And in a highly engaging way."Vanitha Nadaraj, Director, V Express."Chee Seng wrote a number of articles for us, and they were consistently part of our best-performing articles...he greatly helped our site grow while opening up important conversations among our readers."Lydia Kwan, Managing Editor, Cilisos.my"Chee-Seng's Contagious Content webinar shook me to the core. His webinar was a masterclass that I needed, and one that most writers in the new normal will definitely benefit from." Alexandra Wong, Writer and Content Creator๐†๐„๐“ ๐ˆ๐ ๐“๐Ž๐”๐‚๐‡๐๐จ๐จ๐ค ๐š ๐Ÿ๐ซ๐ž๐ž 30-๐ฆ๐ข๐ง๐ฎ๐ญ๐ž ๐œ๐จ๐ง๐ฌ๐ฎ๐ฅ๐ญ๐š๐ญ๐ข๐จ๐ง: โ–บ tinyurl.com/askcheesengMeanwhile, find out more about my work โ–บ cheesengwrites.com

Chee-Seng, Lai's Current Company Details
Calibre Communications

Calibre Communications

View
Founder and Principal Content Strategist
Kuala Lumpur, MY
Employees:
3
Chee-Seng, Lai Work Experience Details
  • Calibre Communications
    Founder And Principal Content Strategist
    Calibre Communications
    Kuala Lumpur, My
  • Communications Leadership Academy
    Managing Partner
    Communications Leadership Academy Jun 2022 - Present
    Petaling Jaya, Selangor, Malaysia
    CLA is a unique corporate training provider that specialises in communications, and how it encompasses the totality of a business. We provide unique training and coaching programmes in Leadership, Communications and Branding. In today's world, integrating these three elements effectively is key to โžก๏ธ attracting and retaining quality talentโžก๏ธ building and scaling a successful businessโžก๏ธ creating a stable and agile organisationLeadership, Communication and Branding can no longer be treated as separate functions becauseโžก๏ธ Leadership requires effective Communication with all stakeholders.โžก๏ธ Effective Branding requires a strong brand culture within an organisation.โžก๏ธ Culture is modeled by the Leadership.โžก๏ธ Effective Leadership is needed to cascade the culture throughout the organisation.โžก๏ธ And effective cascading requires great communication with stakeholdersCLA can help you develop next level Leadership, Communications and Branding capabilities. To know more, visit commsleadership.com or drop me a message
  • Maxwell Leadership
    Certified Speaker, Trainer & Coach
    Maxwell Leadership Sep 2021 - Present
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
  • Calibre Communications
    Founder And Principal Content Strategist
    Calibre Communications May 2024 - Present
    Kuala Lumpur, Malaysia
    I founded Calibre Communications as an agency specialising in high-calibre writing and reputation-building for corporations, governments, experts and leaders. We also provide coaching for brands and subject matter experts who want to establish their brand as a leading voice and market authority.We help you build your reputation and influence through impactful reports, speeches, white papers, thought leadership content, books, branding strategy and more.As the Principal Content Strategist, I bring over 25 years of experience in the communications field, spanning digital, publishing, corporate commuications, marketing and advertising, multimedia and others.Collectively, my team and I have written extensively for government agencies, senior leaders in the public and private sector, industry leaders, global consultancies, and major brands to position their reputation strongly in the market.OUR EXPERIENCE:โ–บ Speech-writing for C-suites and senior government leadersโ–บ Thought leadership (white papers, market/industry analysis, etc)โ–บ Publishing (ghostwriting business/leadership books, etc)โ–บ Digital Content and Strategy โ–บ Corporate Communications (including internal communications, C-suite branding, employer branding, etc)โ–บ Brand Building Strategy (brand audit, C-suite alignment, etc)Our diverse experience gives us a 360ยฐ view and deep insights into communicating powerfully with your audiences.Whether we work with you as writers or coaches, you can access our insights to create massive impact on your audiences.Contact us to explore how Calbire Communications helps you grow your career and business further.DM me for a free initial consultation.
  • Perspective Strategies
    Content Strategist
    Perspective Strategies Apr 2018 - Present
    Petaling Jaya, Selangor
    I am part of an award-winning team, helping clients engage and establish their authority among key stakeholders. Among other things, my work involves helping organisations develop content strategy as well as thought leadership for C-suites and senior government leaders.
  • Kumon Malaysia
    Franchisee
    Kumon Malaysia Jul 2005 - Jan 2022
    Bandar Sunway, Petaling Jaya
    Education is my other great passion. I find great fulfilment in helping my students reach their potential and seeing them grow to be more mature, resilient and dedicated to excellence in the process. Kumon is a unique learning method that is designed to develop self-directed learning, so my role is less of a teacher and more of a coach and motivator. This requires me to understand each and every student, so I that I know how to coach and motivate them effectively. Doing this for over 20 years has given me deep insight into human motivations, especially Millenials and Gen-Z, who are my students, and their parents, the Boomers and Gen-Xers.These insights have helped me tremendously in my writing and communication work as well.
  • Cilisos Media Sdn Bhd
    Freelance Contributor
    Cilisos Media Sdn Bhd Dec 2014 - Jun 2021
    Three of my stories have hit 5-figure shares while several others have reached 4-figure shares. In fact, I set and still hold the record for the story with the highest engagement ever - almost 90,000 shares! I am only an occasional contributor to this site, but I wish I had time to write more. I focus on the subject that's very close to my heart - Malaysia. I love discovering, researching and writing interesting but little-known stories about my country. What I love most is getting audiences as passionate about these stories as I am!I like writing for Cilisos because they have a very specific target audience - urban Millenials. Their mission to keep that generation engaged with the country's current events (something that I am keen to do as well). So their brand has a very specific tone and manner to keep their audiences informed and entertained. Fortunately for me, I have 20 years' experience coaching students, so I understand how to communicate well with Millenials.
  • On-Target Marketing Solutions Sdn Bhd
    Digital Communications Consultant
    On-Target Marketing Solutions Sdn Bhd Mar 2017 - Jun 2018
    This award-winning agency had a very nimble environment. I worked with a lean team to develop digital strategies for clients across diverse industries, including social media content strategies, marketing funnel strategies, and digital branding building.
  • Rma Communications Sdn Bhd
    Senior Contributor / Editor
    Rma Communications Sdn Bhd Oct 2012 - Dec 2017
    Kuala Lumpur, Malaysia
    Malaysia Progress is a unique annual publication that journals significant developments in Malaysia in diverse sectors. I write feature articles journaling Malaysia's progress as a nation. I also profile leaders of GLCs, government agencies and private sector companies who are making major strides in their respective fields.
  • Coconuts Kl
    Freelance Contributor
    Coconuts Kl Sep 2014 - Sep 2016
    Kuala Lumpur, Malaysia
    I write about interesting topics, trends or happenings in Malaysia. My stories consistently go viral, with about 30% of them hitting 4-digit shares with about another 30% hitting mid to high 3-digit shares.
  • Unicef
    Communications Consultant
    Unicef Sep 2015 - Feb 2016
    Kuala Lumpur, Malaysia
    I was appointed as Communications Consultant to UNICEF Malaysia on a 6-month contract. My main task was to develop materials for UNICEF's donor communications. This entailed:- writing for various channels, including direct mail, newsletters, emails, and others - researching stories to craft stories that move audiences - transforming complex issues and technical information into simple language that engage audiencesAll materials are expected to be very hardworking, i.e. achieve certain measurable response targets. This is challenging and also highly fulfilling. I also enjoyed my brief time here because I had the privilege to meet passionate people from around the world at the UNICEF office at Damansara Heights.
  • Yahoo Malaysia
    Lead Editor
    Yahoo Malaysia May 2014 - Sep 2014
    Petaling Jaya, Selangor, Malaysia
    I led a small team of editors, maintaining 24-hour content curation on Yahooโ€™s front-page and 18-hour updates on Yahoo's Malaysia's social media channels.My primary responsibilities included:- Analysing traffic patterns to gain insights into audience motivations driving content consumption behaviour - Developing content strategy across Yahoo Malaysia properties to raise user traffic and maximise Click Through Rate - Developing content strategy to drive engagement and traffic to Yahoo Malaysiaโ€™s social media channels- Working closely with the Sales team to ensure editorial strategy supports advertisers' target numbersKEY ACHIEVEMENTS:- Achieved 107% of Yahoo Malaysiaโ€™s Q3 2014 traffic targets- Maintained growth trajectory for Yahoo Malaysia's traffic targets
  • Yahoo Malaysia
    Part-Time Producer
    Yahoo Malaysia Nov 2012 - Apr 2014
    Petaling Jaya
    I was brought in to relieve the full-time editorial team from weekend duties. I worked solo on weekends and my responsibilities included:- Content curation strategy to drive traffic and maximise Click Through Rate on Yahoo! Malaysia's front page- Analysing traffic patterns to gain insights, and tap into audience motivations driving media consumption behaviour - Timely updates on Yahoo! Malaysia's social media on major news events (Lahad Datu, Opposition "Uprising" rally, GE 2013, etc)- Engage Yahoo! Malaysia's audience on social mediaKEY ACHIEVEMENTS:- Raised weekend traffic to Yahoo! Malaysia's front page by 50% within 18 months.- Increased the Click Through Rate by 100% within 18 months.
  • Bobkappa Advertising Sdn Bhd
    Junior Copywriter
    Bobkappa Advertising Sdn Bhd Apr 1997 - Oct 1998
    Pj

Chee-Seng, Lai Skills

Copywriting Editorial Proofreading Copy Editing Editing Blogging Creative Writing Journalism Facebook Content Strategy Advertising Feature Articles Strategic Communications Speech Writing Report Writing News Writing Ghostwriting Manuscript Development Marketing Communications Writing Magazines Social Media Marketing Social Media Storytelling Management Marketing Freelance Writing Newsletters Publications Strategy

Chee-Seng, Lai Education Details

  • Institute Advertising Communication Training (Iact)
    Institute Advertising Communication Training (Iact)
    Copywriting
  • Artes School Of Advertising & Design
    Artes School Of Advertising & Design
    Dean'S Certificate Of Merit
  • Acs Ipoh
    Acs Ipoh
    High School

Frequently Asked Questions about Chee-Seng, Lai

What company does Chee-Seng, Lai work for?

Chee-Seng, Lai works for Calibre Communications

What is Chee-Seng, Lai's role at the current company?

Chee-Seng, Lai's current role is Founder and Principal Content Strategist.

What schools did Chee-Seng, Lai attend?

Chee-Seng, Lai attended Institute Advertising Communication Training (Iact), Artes School Of Advertising & Design, Acs Ipoh.

What are some of Chee-Seng, Lai's interests?

Chee-Seng, Lai has interest in Civil Rights And Social Action, Children, Education.

What skills is Chee-Seng, Lai known for?

Chee-Seng, Lai has skills like Copywriting, Editorial, Proofreading, Copy Editing, Editing, Blogging, Creative Writing, Journalism, Facebook, Content Strategy, Advertising, Feature Articles.

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