Head Of Marketing & Events
Greater New York City Area
Conducted all aspects of Special Event planning for and on behalf of the the company. Created and scheduled all calendar social events for the year including cocktail parties, large group dinners, galas, and charity events. Developed and sustained on-going relationships with event planners, purveyors, journalists and chefs.Recruited NYC marketing team members to represent Koppert Cress nationwide and implemented company policies, procedures, and staff trainings. Led NYC marketing team while working in tandem with sales and global digital marketing staff on a daily basis. Oversaw digital marketing efforts and collaborated with global teams to streamline the development USA website (includes weekly promotions, product launches, seasonal newsletters, special event programming: Tweetjam, Autism Speaks, James Beard Foundation events) and to further develop brand identity via Instagram, Facebook and Twitter.Brainstormed and executed strategies to market products with top chefs, distributors, media outlets, and event planners (cover/feature in Edible East End: Spring 2014, 2pg spread in Marc Forgione's cookbook). *** Promoted from Marketing Associate & Social Media Strategist (May 2013 - July 2013)Utilized extensive culinary rolodex to create promotional opportunities for top chefs. Assisted in the execution of multiple marketing meetings in NYC, Long Island, New Jersey and Connecticut.Brainstormed and executed strategies to market products with top chefs, distributors, media outlets, and event planners (initiated and executed cover/feature in Edible East End: Spring 2014 + 2pg. spread in Marc Forgione's cookbook).