Kevin Cheng Email & Phone Number

Reston, Virginia, United States

• Managed cross-functional teams throughout early-phase product development for new model lines proposed in the North American market, • Calculated market requirements for region by examining sales volumes, gaps in current product portfolio, competitor offerings, pricing ladders, and consumer sentiment• Steered annual recalibration of US market sales volumes for segment and per model, enabling project teams to determine new vehicle model opportunities for the region• Lead efforts to dictate US market requirements for appropriate electric vehicle platform, technical battery requirements and chemistries, and autonomous driving technologies to inform future product planning and maintain market competitiveness• Directed product strategy innovation workshop for office of the VWGOA CEO dictating future product portfolio requirements to achieve market share and revenue targets • Sustained partnership knowledge and analysis of market competitor reports and developments to ensure competitiveness of autonomous and electric vehicles programs• Organized and collated presentation documents and agenda for monthly VW-NAR product decision meetings with office of the CEO and team all-hands meetings for project milestone approvals and decisions on all items above $5/vehicle

• Promoted feature sizing processes for client to accurately estimate investment required for next-generation services, vehicles, and products• Produced a partnership timeline for Toyota and relevant stakeholders to track, manage, and report on progress for a multi-million-dollar investment• Designed go-to-market strategies to assist in understanding market appetite for specific vehicle specifications, features, and services• Maintained a regional market research to supplement a global project analyzing quarterly trends, market share, and market size for mobility products and services • Curated weekly analysis of news and reports for marketplace competitors to help with product planning and maintaining market competitiveness

Greater Detroit Area

• Developed feature sizing process for client to accurately estimate investment required to develop mobile app redesign roadmap• Managed project to redesign mobile app by collecting key considerations and interfacing with key stakeholder teams to ensure feature requirements were catalogued and included in project increments• Championed mobility services for luxury vehicle owners to enhance brand image and increase residual values• Assisted in global product team alignment, creating a product generating revenue via data monetization and improving accuracy of existing products• Analyzed demand forecasting and key assumptions for a top food service products manufacturer in order to inform near-term and future product production

• Lead a project creating a 10-year product development roadmap for an automotive OEM's global connectivity and technology division • Performed user experience studies, documented user flow, and built use cases to evaluate best practices from competitor mobility services• Developed custom models forecasting the activation, retention, and hardware penetration rates for connected services to help clients determine market competitiveness and saturation• Created and utilized an expert user experience test to evaluate the HMI for in-vehicle infotainment systems, connected service companion apps, and online web portals• Managed projects assisting clients design a BRD and collecting RFI documents to determine the feasibility of building in-house usage-based insurance programs

Ann Arbor, Mi

Through independent research, evaluation and strategic support, SBD helps vehicle manufacturers and their partners create autonomous, more secure and better connected cars. Find out more at sbdautomotive.com

Ann Arbor, Mi

• Troubleshooted network outages within local and global services to minimize or prevent client downtime and loss of revenue for over 300 unique independent systems• Provided technical and procedural support to 19 clients to ensure function of the software and adherence to state and national contracts• Documented and tested for bugs within Production, UAT, and QA builds of reservations systems to supply developers with accurate diagnoses of known and new issues

Taipei City, Taiwan

• Analyzed and evaluated SinoPac Q1 and Q2 peer analyst meeting presentations • Defined and interpreted the bilateral currency swap and cross-strait currency settlement schemes and their effects on the company• Summarized and studied analyst reports for SinoPac Financial Holdings Company Ltd.• Participated and gained hands-on experiences in simulations utilizing the Bloomberg Terminal