Chela Castaño Email & Phone Number

Pasadena, Ca, Us

-Create new internal communications strategy and plan for growing and segmented employee base and ensure communications are aligned with goals and culture of organization-Collaborate closely with executive leadership to develop and implement strategic initiatives that drive business outcomes and raise their visibility with key stakeholders-Partner with cross-organizational departments and leaders to create engaging, innovative and effective communication solutions-Execute communication campaigns in support of strategic goals and company’s brand-Develop multi-channel communication approach with focused content and active feedback channels-Manage high-performing team that consistently exceeds goals and expectations while encouraging open communication to boost and maintain morale

Los Angeles, California, United States

-Developed, led and executed strategic internal communication programs for several lines of business that inform, engage and empower employees and leaders -Supported business priorities and created and amplified effective messaging through various channels of communications including webcasts, town halls, coffee chats, broad email distribution, FAQs, visuals, video and company intranet-Strategic thought partner to senior leaders on communication content and initiatives for internal stakeholders -Measured effectives of communications through key performance indicators

Serve as communications advisor for executive director and senior leadership team.• Work cross-functionally with senior leadership, division teams and campus to outline and develop impactful speeches, scripts, op-eds and other written materials for use with employees, community and media• Provide ad hoc support on projects involving diversity, inclusion, philanthropy and human resources

Irvine, Ca

Provided vision and leadership on all internal and external communication initiatives and plans. • Created, implemented and strengthened Applied Innovation’s award-winning employee communications through development of content strategy, visual collateral and event management• Supported executive team, particularly Executive Director, with building and refining messages to drive employee engagement and reinforce divisional goals• Guided strategy to increase digital marketing engagement

Glendale, Ca

Nestlé USA, Glendale CA 2015-PresentCommunications ConsultantCreate and implement internal communication strategies and message platforms for Beverage Division President, Confections Division President, Chief Technical Officer, Global Foods Vice President, Chief Marketing Officer, the Head of Nestlé Continuous Excellence and their respective teams. -Execute strategic, integrated employee communications and programs across Nestlé USA to include e-mail, PowerPoint, print, intranet, video, face-to-face, social media and other relevant traditional and non-traditional communications vehicles -Liaise with executive and marketing teams to enhance employee engagement and culture through product launches and special events that support growth strategies -Guide employees through national change management project with goal of simplifying complex data into clear communications while increasing adoption of new ways of working-Work closely with Human Resources on employee-related matters-Play integral role as communications lead for divestiture of confectionery business

Responsible for creating, planning and executing internal communications strategies for three product divisions (Beverage, Confections & Snacks and International Brands Division) and ensuring key messages and priorities are communicated to all employees in Nestlé USA. -Developed, wrote and executed executive communications for division presidents and leadership teams regarding key initiatives, business results, priorities and objectives-Managed communications and change management strategy on key company ad hoc projects, including divestiture of Juicy Juice and Project 51 – Nestlé Puerto Rico’s adoption of a new strategic business model and integration with several Nestlé U.S. Operating Companies-Collaborated with internal communication colleagues to ensure consistency and relevance of messages-Planned and disseminated communications on annual Halloween event for all employees and their families. This included creating theme, securing vendors, developing run of show, engaging employees and managing volunteers

Rosemead, Ca

• Developed, led and implemented strategic communications and tactical plans supporting strategic goals at the San Onofre Nuclear Generating Station (SONGS)• Provided cross-functional communications support to Offsite Emergency Planning, Corporate Communications and Local Public Affairs teams• Managed public education campaigns and the creation of public education collateral for SONGS, including emergency preparedness brochure for 60,000 residents in Emergency Planning Zone • Created and implemented multi-year project plan that meets key objectives and milestones for reaching the Hispanic community in the Emergency Planning Zone• Managed editorial calendar and wrote and edited content for SONGS external website• Managed team responsible for community open house events • Developed roadshows and presented on corporatewide projects and initiatives• Served as key member of the SONGS Joint Information Center, working with off-site partners from the local, state and federal levels on emergency response processes• Provided counsel to the senior leadership team on sound communications strategies

Irwindale, Ca

• Served as an internal communications project manager for the Enterprise Resource Planning (ERP) project, the most visible and largest change management project in company’s history• Worked with team leads and cross-enterprise business units to develop and execute an overall, companywide internal communications strategy • Developed an ERP Speakers’ Bureau program to effectively communicate program’s goals and change impacts• Acted as liaison to business unit communicators and assisted them in implementing their individual internal communications plans while leveraging best practices• Maintained, monitored and executed the master ERP communications plan

Westwood, Ca

Provided communications support to KB Home and Southern California Edison. This involved employee engagement, stakeholder engagement, public education, media relations and media training. KB Home-Executed Hispanic public relations plan for Inland Valley and Riverside divisions-Secured positive media coverage for KB Home-related activities in the community-Researched and wrote weekly advertorials for newly-developed communities in the Inland Valley and Riverside divisionsSouthern California Edison-Developed and implemented new communications plan for Emergency News Center for SONGS-Created and wrote media response plan to be implemented in emergencies-Built public education campaign to enhance power plant’s image in the community-Created and wrote strategic press kits for Nuclear Communications team at SONGS-Developed and conducted media training program for executives at SONGS-Media-trained Ethnic Communications teams at corporate office

Anaheim, Ca

• Developed Disneyland Resort proactive and reactive business media communications plans. Regularly pitched and placed stories in local, national and international media outlets• Provided issues and crisis management support and strategy to protect the company’s reputation and ability to operate globally • Focused on ensuring balanced coverage of controversial issues and served as designated responder to media • Developed and implemented proactive, strategic plans designed to mitigate potential issues and managed crisis situations• Served as key Disneyland Resort spokeswoman with mainstream and Spanish news media• Functioned as Editor of employee publication. In preparation for Resort expansion, refocused and redirected the Resort’s weekly publication, Disneyland® Resort Line, to reflect transformation of Disneyland into a full-fledged Resort, which included growth of circulation by 8,000 employees to 20,000 employees• Created online communication strategies for employees to have access to company news and activities via the company intranet• Provided communications support for the company’s senior management team, including the President • Developed key messages and Q&A’s for senior management to utilize with media• Created and disseminated key communications to employees, from senior management team, through various vehicles• Managed two professionals involved in employee communications and media relations• Supervised activities of outside consultants involved in design and printing• Managed a $500,000 departmental budget