I’ve been working in the Marketing Technology space since 2016 and have developed skills across: Marketing Consulting, Website Development, Project Management / Delivery, People Management and Marketing Automation.

Found Power a startup launching in February 2025 - Driving the everyday Aussie away from fossil fuels, out of debt, reducing road noise and connecting the country.

Found Home is a sustainable accommodation business with a local impact. Taking our guests along for the ride as we explore how to decorate, renovate, and live on 2 tonnes of carbon per year!

I was very excited to take the plunge back into the Salesforce eco-system with Platinum Salesforce Partner System Partners! As the Sales & Operations Support Manager I work cross discipline to support the Director’s of the Operations, Sales, Marketing, People & Culture departments. Playing on my strengths in alliances I work closely with our key platform partner Salesforce along with key ISV partners. This includes impact across partner tier maintenance along with seeking and creating mutually beneficial opportunities. This is teamed with a focus on operational simplification to ensure it’s easy for our team to do what they do best - deliver outstanding results for our clients! In the first 2 months of my role I managed a project end-to-end to transition the company to a new Project Management software. This transition significantly reduced operational cost for the business and improved the user experience for our delivery team. I also developed a simplified on-boarding process, this reduced the time-to-productivity from 1 day down to less than an hour. My role includes:- Forging and managing efficient, successful partnerships and client relationships.- Working closely with partner network to drive business growth.- Operational support & project management.- On-boarding all staff members in the NSW region.- Working closely with accounting team to manage staff expenses & operational invoices. - Proactively identifying new ideas and bringing them to execution.- Working to event, marketing & operational budgets.

My journey with gentSac started as a customer and quickly transitioned to a Marketing Consulting role for the Startup. With the company opening their first Flagship Store in The Galeries in October 2017 I was offered a full time position as Marketing & Operations Manager.This role had a broad impact across a number of areas of the business and I took a hands on approach to the role. I worked directly with the Founders to action their vision from a operational and marketing perspective. I created time saving processes and procedures, applied HR practices to establish the company culture, trained new and existing staff members and worked with many external stakeholders to action all tasks. My role included:- POS / Website integration.- Website development & management.- Implementation of stock management procedures on POS system.- Development & implementation of WHS practices.- Creation of Operations Manual which included creation of processes, staff on-boarding information and content for trainers.- Business development.- Management & execution of all marketing campaigns.- Social channel management.- Graphic design using the Adobe Suite.- Forging new relationships and negotiating contra deals with publications.- All areas of store management.

I was contacted via LinkedIn for an opportunity at Lifecycle Digital in Sydney. I decided to move from the Hunter Valley to Sydney to take the plunge from client to agency side!In my role as Marketing Manager I focussed heavily on lead generation and improving lead quality. I arranged numerous contra deals for the agency in exchange for advertising spots with notable industry specific publishers. Through this lateral thought process, I developed the structure for an agency network of partners. I worked closely with the head of my department to build out the partner village to over 5 companies all working collaboratively to drive business growth. I also took over the responsibility of Salesforce Partner/Channel Manager in early 2017. In just 1 quarter, I progressed Lifecycle Digital to the next tier of Salesforce’s partnership program. My role included:- Forging and managing efficient, successful partnerships and client relationships.- Working collaboratively to progress the agency through our partner’s partnership programs.- Management of lead generation strategies including; agency partner network, webinars, email campaigns, advertising and events. - Working closely with partner network to drive business growth.- Developing and delivering on marketing and account management plans.- Proactively identifying new ideas and bringing them to execution.- Working fast to produce sales collateral when required. Whether that be: Webinars, eBooks, Product Sheets, Pitch Decks, RFP responses or a Website!- Creating client presentations that had a strong visual story.- Managing a small marketing team;1 full-time staff members and 1 temp position. - Event & campaign management; domestic and international- Development of client feedback system- Forging new relationships and negotiating contra deals

In December 2015 I was asked to join the management level at CleverPatch. This was an extension of the responsibility of my previous role and one that I accepted with pride. The role had the same responsibilities as my previous role as Marketing Coordinator (listed below) with the increased flexibility to work on self-directed projects to generate new leads. As part of this role, I focussed heavily on lead generation strategies, nurturing leads to convert them to customers, customer re-engagement, along with content management to assist with customers pain points. I developed creative strategies to drive sales and margin growth in a number of target markets.

After working with CleverPatch for 12 months in the role of Project Coordinator I was lucky enough to be offered the position of Marketing Coordinator, taking on the coordination of the marketing strategy of the company. I reported directly to the CEO of the company, and I was solely responsible for the smooth running of the website, creation, and management of marketing strategy, setting department KPIs, department staff management (myself and 1 other person), reporting on marketing activities, business development, and management of the companies digital and marketing projects.My role included:- Coordination of the marketing for two brands- SEO planning and implementation- Development and management of the website content strategy- Developing website add-ons- Coordination of bi-annual catalogue distribution - Business development- Campaign management- Managing department and advertising budgets- Interstate travel to forge new and foster old business relationships- Working independently- Management of staff- Public relations- Advertising- Memorising a comprehensive product range- Event management- Spokesperson for the CEO- Project management- Digital marketing - Direct marketing - Social media marketing- Working closely with external agencies- Website development, design & maintenance- Stakeholder management - including company owners and colleagues- Working directly with development teams- Development of Terms and Conditions & Privacy Policies- Analysing and maintaining customer UX on the website- Development of customer-focused marketing strategy- Segmentation of target audiences and formulating marketing strategy around those segments- Setting and exceeding KPIs- Working closely with internal teams, particularly the Customer Service, Graphic Design and Product Departments.- Editing and writing of marketing copy

CleverPatch now calls itself “Australia’s most creative online craft store”, this is due to the influential role I played in the project coordination of the launch of the companies’ new website in 2014. I was hired to coordinate the launch of the website, working directly with the company’s General Manager. This role involved liaising with external parties, internal stakeholders and colleagues, whose objectives were at times at odds. This role fostered my love for all things digital marketing, along with further encouraging me to trust in my gut feeling, question everything and always be able to track your results!My role involved:- Project management- Digital marketing- Direct marketing- Social media marketing- Working closely with external agencies- Website design- Stakeholder management - including company owners and colleagues- Website launch- Working directly with development teams- Development of Terms and Conditions & Privacy Policies- Improving customer UX with web design and copy- Implementation of customer-focused marketing strategy- Segmentation of target audience- Setting and exceeding KPIs- Working closely with Graphic Design and Product Departments- Writing marketing copy

In 2012 I completed industry placement with the Newcastle Jockey Club as part of my undergraduate studies. I was offered a full time position with the Jockey Club at the completion of my degree.My role included:- Sponsorship Coordination/Management- Assistant to the Manager of Marketing and Business Development- Digital Marketing- Social Media Marketing- Integrated Marketing- Advertising- Graphic Design- Development of Agreements and Policies- Public Relations- Event Management - Project Management- Public Speaking- Staff management- Working to a deadline- Invoicing