Chelliah Purushothaman Email & Phone Number

Data Cable is a world class Canadian custom cable assembly manufacturer. Our custom connectivity solutions include custom wiring harnesses and electro-mechanical assemblies.

Vendor Recruitment and Management. Provide a major distribution vehicle to vendors and help them navigate through the Canadian market. MCM works with large Distributors who have a vast reach across the country and guides Vendors through the entire process of doing business in North America.• Signed and set-up over 100 vendors with Major Distributors in Canada.• Negotiate and sign contracts that fit into the Canadian business model keeping in mind the unique requirements of… Show more Vendor Recruitment and Management. Provide a major distribution vehicle to vendors and help them navigate through the Canadian market. MCM works with large Distributors who have a vast reach across the country and guides Vendors through the entire process of doing business in North America.• Signed and set-up over 100 vendors with Major Distributors in Canada.• Negotiate and sign contracts that fit into the Canadian business model keeping in mind the unique requirements of Domestic & International vendors.• Assist in successful establishment of the vendor in Canada and constantly monitor their growth.• Work with Sales Exec's and Senior Management at Major distributors as their go to person for new business opportunities.• Direct engagement with buyers and management at top Tier-1 retailers in Canada.• Analyze market trends and procure the best vendors and products that consumers and businesses seek. Show less

• Primary negotiator and manager for Vendor contracts for Canada hence well versed with all the legal aspects of Business Agreements in Canada.• Organized vendors into distinctive categories and analyzed sales data on a quarterly basis identifying gaps.• Review and derive info from retail & consumer market research reports and distributor sales reports from the NPD Group.• Identified New Business opportunities and added over 120 new vendors in the past three (3) years. These new… Show more • Primary negotiator and manager for Vendor contracts for Canada hence well versed with all the legal aspects of Business Agreements in Canada.• Organized vendors into distinctive categories and analyzed sales data on a quarterly basis identifying gaps.• Review and derive info from retail & consumer market research reports and distributor sales reports from the NPD Group.• Identified New Business opportunities and added over 120 new vendors in the past three (3) years. These new vendors have contributed over $81 million in net new revenue.• Presented reviews and recommendations to divisional VP’s & Directors on category performance providing them with information that assisted with decision making. • Led a team of Marketing Managers and Buyers to develop new vendor business.• Acted as the liaison between Sales and Vendor Management.• Worked with the Trade Divisions of the Korean, Taiwan, French and Netherlands Consulates for sourcing quality New and Emerging Technology vendors.• Business Continuity Planner for the Vendor Management department. Show less

• Established strong inter-departmental and vendor relationships.• As a Field Rep I Developed 50% of the territory from ground up. Seven accounts increased by $4.4 million YOY (2001 TO 2002).• Readily accepted poor performing accounts and turned them into high revenue accounts. Helped other sales reps with the Sales Database Software and shared my knowledge about the other sales tools available to the sales department.• Worked with challenging accounts with unique requirements and… Show more • Established strong inter-departmental and vendor relationships.• As a Field Rep I Developed 50% of the territory from ground up. Seven accounts increased by $4.4 million YOY (2001 TO 2002).• Readily accepted poor performing accounts and turned them into high revenue accounts. Helped other sales reps with the Sales Database Software and shared my knowledge about the other sales tools available to the sales department.• Worked with challenging accounts with unique requirements and converted them to loyal Ingram Customers.• Uncovered several new business opportunities in my sales territory and successfully closed them. Show less

• Successfully developed and maintained the territory assigned to me.• Found several new accounts and revived in-active accounts.• Developed partnerships with the OEM accounts in order to help them have a competitive edge in the market place.

Mba, Marketing & Employment Relations

Grad. Diploma, Business Administration

B.Sc., Chemistry