Behavioral psychologist turned brand strategist, passionate above all else about the science of engagement. I’ve always been fascinated by what drives people to action. I earned my B.A. from Columbia University where I studied psychology and neuroscience. In my time conducting experiments as a behavioral researcher, launching venture-backed startups, and building brands agency-side, I've learned a lot about what separates good brands from great brands: authenticity. You cannot "create" an authentic brand - an authentic brand is something that emerges from real, genuine interaction among people.I transform ordinary customer interactions into delightful, brand-enhancing experiences, winning people over the good old fashioned way: by choice.Specialties:Brand Identity + Development Messaging + Positioning Creative Direction Some other things about me:I eat a young coconut every morning. I keep my ukulele in my car. I bat righty and pitch lefty. I’ve broken both ankles rock climbing. I surf despite an irrational fear of sharks. I speak Spanish like a Madrileña and French like a kindergartner.