Chelsea Bedard Email & Phone Number

Livonia, MI, US

Livonia, MI, US

Charleston, SC, US

• Provide full ownership of email marketing across all verticals and business segments, managing an average of 550-600 campaigns per year; build and execute lead nurture programs
• Work with key business partners to develop an integrated campaign strategy, tactical approach and measurement of marketing campaigns based on defined business goals
• Analyze metrics and provide insights using Pardot, Salesforce, Google Analytics, BrightEdge, Hotjar and Bizible
• Successfully managed the implementation of Pardot to Salesfoce connected campaigns to enable a more efficient campaign management process, increase reporting functionality and provide a higher level of insight into.
• Provide operational webinar setup in Salesforce, ReadyTalk, Pardot and Kapost

Charleston, SC, US

Charleston, SC, US

Brentwood, TN, US

• Responsible for the email marketing channel managing product and lead generation emails, B2B
• Added structure and strategy resulting in significant lift to open and click through rates
• Managed direct mail process to promote events and products, coordinating with Fulfillment, Data Management, external vendors, event presenters; created mailing schedule, crafted letters, and reviewed materials before.
• Responsible for CPL campaigns through measured projections of vendor profitability to determine attractive ad space

• Managed market research projects through the fielding process and served as the primary point of contact for client services and vendors throughout the project lifecycle
• Responsible for tracking project progress, ensuring target dates are met, identifying issues and determining mitigation strategies, establishing project takeaways and providing insight to the team

Norwalk, CT, US

• Adaptive Marketing, LLC is a subsidiary of Vertrue Inc.
• Served as primary point of contact and liaison between company and its offline and online clients and directed strategic flow of all communications, reporting, and data
• Managed campaign reporting process: compiled and analyzed P&L key metrics for all clients to determine trends, generated reports, verified report accuracy and analysis
• Optimized client performance, compliance, and adherence to guidelines across all channels

Norwalk, CT, US

• Managed year-long project that provided analytical and operational reporting capabilities to support more complete customer experience and drive retention, business risk avoidance, and post acquisition analysis.
• Conducted business analysis on top priority projects for product site implementations and partner integrations: requirements gathering, functional specifications and documentation compilation
• Provided operational guidance and managed day-to-day internet enhancements

Ingelheim Am Rhein, Rhineland-Palatinate, DE

• Provided logistical support, data analysis, and research assistance for Medical Affairs department
• Prepared regulatory documents and clinical trials for FDA approval of Mirapex ER
• Created and executed motivational survey; compiled findings and conducted needs assessment