With more than 13 years of experience as a digital marketing professional, I strive to empower marketing teams to think creatively, build passionately, and execute effectively. I am a lifelong student of consumer behavior--fascinated by what influences people to make decisions. Through compelling storytelling, engaging messaging, and thoughtful content, I work to capture and keep the interest of a target audience as they are introduced to a new product or service that will enhance their lives in new and unexpected ways. Partnering with cross-functional teams, I enable enhanced strategic positioning and win probabilities by leading the development of market, industry, and consumer-specific content for large sales pursuits. I have worked diligently and intentionally to become proficient in project management, digital and integrated go-to-market (GTM) strategy, product marketing, online community management, content marketing, customer relationship management (CRM), and MarTech software implementation across a variety of platforms and tools.Core Competencies: Marketing Automation, Digital Marketing, Product Marketing, Email Marketing, Content Marketing, Project Management, Advertising, Marketing Management, Sales, Brand Management, Business DevelopmentTechnical Skills: Oracle Eloqua, Salesforce Marketing Cloud, Salesforce CRM, HTML & CSS, SEO/SEM, Adobe Creative Suite, Wrike, Jira, Confluence.I'm always looking to grow my personal and professional network. Feel free to connect via LinkedIn or contact me directly at chelsearaeberan@gmail.com.