Experiential Events: Design, Production and Producing for musicians & brands. My speciality is making the fans not forget the experience & tell all their friends.EVENTSKOMOS NYE 2023 @ W HotelHappenstance Sony Music CMA Festival @ ACME 2023Nashville Fairgrounds / NASCAR Event 2023Lainey Wilson VIP Fan ExperiencePartnership HighlightsSoul Cycle & XIMIA CROCS & SeaforthCameo & SeaforthTopo Chico & Bones OwensSkela & TretornSkela & Virgin Hotels Priyanka & Dr. Marten's SXSWContract HighlightsCOACT/ Event ProductionLittle Planet Music / Marketing and general management of Label

Event produced:Komos/ W Hotel Nashville x NYE EventGoRentals x The Electric Jane Nashville

As culture marketing person, I'm responsible for building brand relevance through the execution of programs that give creative communities focused in the playgrounds of music, dance, art, and social innovation. The Culture Manager supports the development and execution of regional culture-focused marketing initiatives through events, artists, and influencers.

-Lead and executed marketing promotions and engagement for agency & management clients targeting key audiences for artists/ bands like The Sheepdogs, Eric Ethridge, The Dead South, Donovan Woods, Wild Rivers, Simple Plan, The Offspring, Tim Baker, William Prince, The Reklaws and Grandson. -Developed and executed marketing strategies for the management team for DSP playlisting, digital ads, and boosted posts to increase user/fan engagement for targeted audience.-Build marketing/ digital strategies for artists on roaster in pop, rock, country, and folk music.-Started and executed Experimental Events part of company for artists, brands, management companies and labels. Partnership HighlightsWild Rivers & Dr. Martens Donovan Woods & Tonica KombuchaZach Zoya & LE CARTEL / Footlocker

As a Marketing Consultant for the newly-opened Eaton DC hotel, which is part of the Eaton Workshop company, I’ve been part of the team since their grand opening weekend. My role includes the following:• Hold a position on the Music Board, which includes choosing acts and DJs• Plan for musical acts to stay at Eaton DC, perform and be part of the Eaton Radio Station• Team up with music festivals, comedy shows, gay rights organizations and key tastemakers in the area• Build a creative culture for the hotel in downtown DC and play a role in the culture schedule for its F&B outlets, in-house movie theater, library and radio station• House the communal membership workspace• Cultivate key relationships with corporate partners

My main role at The Standard Spa is to develop and maintain relationships with key players in the creative, fashion, music, production, startup and tech industries. Often, the partnerships I develop are for the sake of specific events & room stays.I also keep a close eye on the market to identify trends and monitor primary competitors, which helps me identify the gaps that need to be filled in with innovative ideas. By cleverly solving the issues our customers have, sometimes before they even know they have them, we’re able to cater to our VIP travelers.Additionally, I held a position as an Executive Board Member; provide support to the team at The Standard; and act as a mentor for team members in upper-level positions.

While in Artist Development and Label Marketing for Universal Music Group / Interscope Records, I developed cross-promotional partnership marketing opportunities for artistes like BØRNS, The 1975, X Ambassadors, Schoolboy Q, Machine Gun Kelly, Carly Rae Jepsen, Rise Against, The Struts, Jessie Ware, Rixton, Ryn Weaver, Frank Turner, Ellie Goulding, RAC, Disclosure, Lion Babe and YelaWolf to name a few - with brands, including Airbnb, Glossier, The Barre Code, Lyft, Metropolis Coffee, MillerCoors, Old Style Beer, Pabst Blue Ribbon, Popchips, Pretzel Crisps, Red Bull Sound Select, Shopbop, Smashbox Cosmetics and Uber. I also arranged social media “takeovers” on Instagram and Snapchat, where I’d pair artists with complementary brands. The digital media marketing and advertising campaigns I created for artists included print ads, radio appearances and online representation on music industry websites. To further promote brands and increase record sales, I managed events (signings, pop-ups, meet-and-greets) by scouting and booking venues; securing sponsorship; creating marketing strategies; and designing advertising collateral.Brand Partnership HighlightsLion Babe & GlossierRise Against & DK Bikes BORNS & Shake Shack The Struts & ZipcarBORNS & ZipcarCarley Rae Jepsen & Barre CodeX Ambassadors & Metropolis Coffee

While in Artist Development and Label Marketing for Universal Music Group / Interscope Records, I developed cross-promotional partnership marketing opportunities for artistes like BØRNS, The 1975, X Ambassadors, Schoolboy Q, Machine Gun Kelly, Carly Rae Jepsen, Rise Against, The Struts, Jessie Ware, Rixton, Ryn Weaver, Frank Turner, Ellie Goulding, RAC, Disclosure, Lion Babe and YelaWolf to name a few - with brands, including Airbnb, Glossier, The Barre Code, Lyft, Metropolis Coffee, MillerCoors, Old Style Beer, Pabst Blue Ribbon, Popchips, Pretzel Crisps, Red Bull Sound Select, Shopbop, Smashbox Cosmetics and Uber. I also arranged social media “takeovers” on Instagram and Snapchat, where I’d pair artists with complementary brands. The digital media marketing and advertising campaigns I created for artists included print ads, radio appearances and online representation on music industry websites. To further promote brands and increase record sales, I managed events (signings, pop-ups, meet-and-greets) by scouting and booking venues; securing sponsorship; creating marketing strategies; and designing advertising collateral.

While at ZweigWhite, I worked my way up through several roles, from Advertising Coordinator to Advertising Production Manager and then to Digital and Social Media Manager. Our clients included Fortune 100 Best Companies to Work For as well as universities, architecture firms and environmental firms. By managing websites, email blasts and newsletters, I increased our unique online visitors by 65 percent. I also initiated online advertising strategies, increasing online sales revenue by 75 percent. As the proof book editor, I co-designed page layout, enforced deadlines and ensured quality control. Additional responsibilities at ZweigWhite included redesigning the corporate blog; overhauling social networking channels; creating and launching micro-sites and channels for clients; and managing the magazine production schedule.