Chelsea Mudd-Carlyle Email & Phone Number

Lee'S Summit, Mo, Us

Richmond, Virginia, United States

As a digital strategist, I work with our agency clients to develop audience-informed brand and marketing strategies that bring technology and marketing together. My role leans on experts across Concord's cross-agency capabilities to bring together significant qualitative and quantitative data sets while conducting in-depth audience, brand and industry research in order to inform strategic initiatives. Many of our projects involve creating foundational brand strategies such as audience personas and journeys, as well as content, channel and campaign strategies, but we are also engaged at the front end of technical implementations to provide strategic roadmaps to ensure technical deliverables meet all stakeholder and customer needs.I am the expert resource for my clients when it comes to emerging digital trends, creating relevant POVs for clients and conducting in depth strategic workshops and brainstorms.As the strategy team lead, I manage the strategy team, working with internal leadership, sales and marketing teams to identify capability growth opportunities for both current and potential clients. I've spent the last year streamlining processes and our technical footprint in order to work more efficiently and effectively as a team, always keeping client deliverable quality top of mind.

Richmond, Virginia, United States

Leading our team to develop researched back campaigns that take their digital ecosystem to the next level. With a robust set of qualitative and quantitative research capabilities, my role at Authentic revolves around finding strategic solutions and optimizations for some of the world’s leading brands - the apps in your phone, cards in your wallet, brands in your home.

United States

Freelancing has given me the unique opportunity to work with a diverse portfolio of brands and experts in my career. I've been privy to various business types, marketing strategies and audiences which has allowed me to grow beyond my previous expertise.As a freelance digital content strategist, I specialize in helping businesses identify key audience members and develop audience personas, content pillars and cones personas that drive overall strategy and support business goals.Skilled in developing and managing a strategic content calendar, I work to create and edit content that supports both audiences and brands. I enjoy finding ways to take technical information and create stories that are engaging and helpful.

Wichita, Kansas Area

Through my role at Intouch, I manage the social communities for multiple national pharmaceutical brands - both branded and disease state awareness. The primary platforms include Facebook, YouTube and Instagram.Through audience engagement and content analysis, I provided strategic recommendations on audience, content, platform growth, advertising opportunities, new feature usage and more. I led the education and communication of all efforts between account teams, agency partners, clients and CMLR teams.

Warrensburg, Missouri

As Marketing Manager I was charged with overseeing all day-to-day marketing and communication efforts including employee communications, physician communications and external marketing, public relations and advertising efforts. I worked directly with service line/clinic directors and hospital leadership to determine service personas and build targeted marketing plans to increase patient volume and satisfaction. I also worked with external partners on business and reputation advancement initiatives. Responsible for creating, maintaining and evaluating yearly and initiative focused marketing plans.The highlight of my time at WMMC was leading the organization in launching a new website that hosts patient-friendly features including click to call, more service line detail and digital patient forms. The website also featured the hospital's first ever blog which empowered physicians and hospital leaders to develop their own brand through dedicated blog posts that supported patient needs and community wellness initiatives.Other highlights included: improving the organization's online reputation through digital initiatives and launching the organization's health information blog in an effort to better connect providers and patients outside of the clinics, planning and coordinating events with a new promotional strategy that tripled event attendance and increased scheduled patient visits.During my time at WMMC, I worked directly with the Director of Community Engagement and the CEO as well as oversaw a team of three and multiple interns.

Warrensburg, Mo

Responsible for working with the rest of the marketing department on planning, developing and implementing marketing strategies and community initiatives to drive the medical center’s patient satisfaction and revenue. Was a leading force in moving the organization’s marketing and advertising efforts digital and is responsible for creating and managing all social branding, messaging and advertising. Other responsibilities include employee and physician communication, community newsletter (distributed to over 25,000 households in the medical center’s service area), special event planning and hosting, working with local organizations on sponsorships and organization involvement, designing and content creation for all marketing materials, media relations and print advertising efforts.Current initiatives include implementing an online reputation management software to drive positive reviews of the organization, working with the Foundation on donor communication, launching a new video series exploring the life of hospital employees, restructuring online recruitment of new employees and implementing PPC advertising.Is leading the organization’s pursuit of a new website. Acted as the lead on research and interviewing companies, acts as the liaison between service directors and the website company to create, edit and finalize content for the new website, works with the website company on all branding items, creative design and content and will maintain responsibility for managing all website content.Works directly with the Director of Marketing and Business Development, the Foundation Director, the Chief Executive Officer and other marketing employees. Oversees all Marketing and Community Relations Interns.

Merriam, Ks

Responsible for the monitoring, maintenance and evaluation of NCF's social media presence on various platforms including Facebook, Twitter, LinkedIn, Google+ and Youtube. Has had a direct impact on doubling social media reach and engagement. Oversees website (Wordpress platform) maintenance and development. Works to strategize and implement campaigns for lead generation and donor acquisition. Member of the creative team tasked with brainstorming new ideas to further extend the reach of the organization through donor development, event planning and marketing communications.Other responsibilities include writing and distributing news releases, creating and updating graphics used on various forms of media, organizing and communicating marketing communication initiatives to team members and keeping the messaging and branding of NCF consistent in all external communications. Assists the Chief Operations Officer in various assignments including internal communications, presentations and corporate sponsorship communication. Contributed to the revamp of an updated weekly newsletter in a format that can bring three times the content, increasing website and social traffic. Led the creative team in a new approach to donor appeal letters resulting in positive feedback. Upon the rebrand of NCF, redesigned all of the collateral including business cards for all employees, letterhead, branded envelopes, shipping labels and cards among various other materials. http://www.fathers.com/

Responsibilities included social media platform monitoring and maintenance, lead generation and contest brainstorming and execution. Charged with developing and maintaining an updated media list as well as the creation and distribution of news releases. Worked on the creative team for campaign brainstorming meetings, executing the marketing communication initiatives and lead generation.

Responsible for helping to write, edit and design the bi-weekly employee newsletter and the quarterly community newsletter as well as any internal communications and marketing advertisements. Tasked with designing ad pieces, direct mail, handouts and flyers for multiple marketing events for the hospital. Other responsibilities include writing and editing news releases and social media posts.

Department of Communication and SociologyAssisted professors and students with any questions, paperwork, filing, emails and other various tasks. Responsible for communications between professors and the Office Administrator.

Bachelor Of Science (B.S.), Public Relations

Activities and Societies: Alpha Sigma Alpha, Collegiate Panhellenic Council, Order of Omega, Rho Lambda, Panhellenic Hall Council.

Graphic Design

Education record