Chelsea Cramer Email & Phone Number

New York, Ny, Us

Oakland, California, Us

Oakland, California, Us

-Define the analytics vision, goals, and strategies that align with the company's objectives.-Drive measurement improvements through implementing a media mix model (MMM), incorporating new methodologies and triangulating attribution results across models, incrementally tests, and click-based attribution to improve accuracy of measurement-Oversee the design, execution, and analysis of incrementality tests across digital and TV channels-Partner closely with cross-functional teams, including Growth Marketing, Product, Growth Tech, and Business Intelligence to ensure insights are effectively integrated into business strategies and decision-making processes. -Building and automating TV measurement

Providing analytics leadership and data engineering for startups. Expertise in:-Data strategy-Marketing attribution-Media mix models-LTV -Customer Acquisition-Data visualization

New York, Ny, Us

-Generated $1M within six months after analyzing results and recommending region-specific user acquisition strategies-Uncovered $800K leakage from non-standard users and forecasted scenarios to capture revenue while retaining users-Developed and automated end-to-end executive and operational reporting: aligned data definitions across departments, coordinated with data engineering team on ETLs and data structure, developed code in SQL, and created dynamic Tableau workbooks-Drove insights to inform user growth strategies, B2B funnel progression, LTV optimization, and marketing mix-Created the first ever customer acquisition model, attribution model, retention model, and usage model-Identify new tools and technologies to improve the data stack and advance the overall company data strategy-Develop marketing analytics quarterly roadmap and manage team to hit 85% of targets

Austin , Texas, Us

Austin , Texas, Us

New York, Ny, New York, Us

New York, New York, Us

St Petersburg, Fl, Us

Scaled marketing spend to drive B2C and B2B. Drove user and sales growth through :Email marketing, Digital marketing, Website analytics, Content writing & analysis, Conversion optimization, ExcelOn a day to day basis, I was responsible for:-Managing email campaigns from inception using HTML to execution & measuring traction via open rates, CTR, and conversions-Analyzing conversion data to ensure our CPC marketing channels are optimized-Daily reporting of Google Analytics data, including creating customized reporting, conversions, traffic, and conversion rates, focusing on which channels are driving conversions and optimizing those efforts-Managing a nationwide team of Recruitment Squad members -Developing relationships and partnerships with a variety of communities both online and offline-Interacting with the sales team to ensure our recruiting and marketing efforts are helping them sell-Managing our Caregivers OnDemand product

Based in River North, we partner with executive teams to build and grow amazing companies. Our top notch digital marketers and technologists help determine what will scale, what won't, and provide detailed analytics while empowering internal teams to succeed. If you're hungry for a new type of "outside agency" that's focused more on numbers and less on the colors in the logo, we may be your team. kurtykagroup.com

Arlington, Virginia, Us

Interacting with customers in Portuguese in RosettaWorld, the on-line component of Rosetta Stone softwareReporting any technical issues to programming team

Arlington, Virginia, Us

Provided outreach to more than 700 universities, language schools, exchange groups, forums, and social media websites in Latin America and Europe to increase number of users on Rworld.comThese efforts lead to a weekly 1% increase in new registrations for RWorld.comMonitored daily clicks of campaigns to determine where to focus marketing effortsDeveloped content and maintained RWorld Facebook pageReceived exposure to Omniture SiteCatalystResearched international social media trends to determine which markets would be best to explore

Ba, International Economics

Spanish