• Partner with Creative Director to build and implement client onboarding process for brand identity development and visual direction.• Create and maintain brand standards internally and as needed for 10 portfolio companies• Oversee and contribute to creation of digital and print assets: website and app designs, brochures, trade show materials, sales and pitch decks, video assets, and more• Contribute to planning process for 20+ internal and external even• Provide training, assign and review tasks for design intern• Build upon internal brand system and ensure consistent implementation across events, projects, anddepartments• Lead marketing meetings, design reviews, design projects and training sessions related to design and branding• Produce design, collateral and other materials while maintaining brand aesthetic across multiple deliverables• Execute Photoshop tasks such as clipping path creation, masking, color correction, retouching and compositing images• Collaborate with external vendors and prepare Illustrator and InDesign files for print• Generate graphic concepts for soft goods and accessories• Maintain graphic database and track status of projects• Execute market and trending research• Produce internal and external documentation templates and forms• Use various techniques to create drafts and mockups• Produce final design solutions (print, web, outdoor, digital marketing, social media, etc.)• Pitch creative ideas that enhance projects• Collaborate with social media and software development team members

• Work closely with Account Coordinators and Senior Production Artist to execute design solutions from end-to-end.• Confidently utilizes existing visual frameworks creatively and develop new layouts, typography and visual hierarchy.• Develop campaign pieces for clients including promotional cards, window clings, templated emails, and app interfaces.• Rebuild client logos into to vector / high resolution files for print and digital pieces.• Assess client provided materials to approve files for production designs.

chelsea.a.cullen@gmail.com | www.designsbymisschelsea.comUse expert knowledge in Adobe suite and basic HTML/CSS knowledge on both Mac and PC platforms to deliver work.Work with small local businesses and organizations, individual clients and partner with design agencies as an extra hand in the creative process. Communicate with clients to develop marketing material (logos, websites, brochures, magazines, invitations and posters). Retouch and restore photographs for photographers and individual clients using Adobe Photoshop.

• Assist in writing youth programs• Run youth events such as camps, coaching, and recruiting events.• Coach and camp roles included: Mentoring children and establishing a relationship to help build self-esteem and realize their own climbing style ability and further deciding what kind of mentorship children needed or if they should advance to more intense training.• Some training and exercises go over different course topics such as managing fear, risk assessment and communication.• Instructed courses such as Top Rope and Lead classes, providing step-by-step instructions and breakdown of why these steps are important, while making time available for further private instruction after should class members need extra assistance.• Trained new staff members on desk duties and teaching instructional classes.• Worked with the general public to answer questions, participated in basic front desk duties such as answering phones, setting up accounts, and answering questions about our program and facility.• Worked closely with program assistants and program managers to asses what activities work, how to better assist children to grow more, eliminating or rewriting programs. We also assessed children’s needs to better provide emotional support.

Work closely with software engineers to design content that accurately represents technology produced at Bryx. Material is represented on website, product breakdown updates and sales material.Also partner with sales staff to develop content to visual represent their sales pitch to Chiefs and Department Heads such as presentations, request for proposals (RFP’s) and video demonstrations. Tasks also include managing social media posts and pages, and working with printers and merchandise companies.• Concept, create and deliver a strong design solution across various branded materials including but not limited to emails, booth designs, product print material, digital and print ads, and social graphics.• Develop and contribute to graphics, assets and campaign elements for our brand, products and events — all to the required creative standards, specifications and deadlines.• Find and work with external vendors to create promotional materials which include apparel, supplies, signage, and more.• Develop and maintain design systems, icon sets, and brand guidelines current.• Keeps all presentation assets and sales materials up to date.• Work with the engineering department to create designs for custom shipping materials, hardware design, and more.• Prepare and package spec files for print/web.• Website design and development• Iconography development: used across iOS, Android and HP Displays• App Designs• Merchandise material: Shirts, mugs and other product giveaways• Take on additional design projects as needed, including but not limited to illustration, photography, photo-retouching, and so on.

Work closely with Marketing Director in brand management that fits the needs of different companies varying from brand and identity development, producing digital media and print collateral, concept development, problem-solving, research and presentation abilities.Use expert knowledge in Adobe suite on Mac platform to provide branding packages, to expand company audiences and promote events on social media marketing.Work with printers to meet the specs and guidelines required. Attended and ran photoshoots and edited photos. Directly communicate with clients both written and verbally. Constantly prioritizing projects based on the need or new development on projects.

Use expert knowledge in Adobe suite and basic HTML/CSS knowledge on Mac platform to rebrand company. Work with company President and Marketing Consultant to carry brand from stationary to showroom and social media marketing.• Developed logo and revamped company mascot.• Created brand stationary such as letterheads, business cards and envelopes as well as company pricing guides for sales department.• Created forms and email blasts to enhance effective communication between departments and with clients.• Designed showroom and home show signage to collect interest and grow sales.• Create digital and print advertisements campaigns for multiple agencies.• Produce materials for social media and work closely with web developer to create website to new platform and provide imagery and graphics.

Support with recruitment efforts including phone calls, mailings, and student database management.Collected graduate demographics and produced visual data layouts to increase efficiency in graduate applicant process by using campus database (Hobson Radius). Used basic HTML and CSS coding to develop emails to promote and remind of graduate information sessions within Hobson Radius database. Projects:• Created rack cards for First World to promote transfer gateways from community college to SUNY Oswego.• Photographed and edited stock photos of campus life and buildings for InFocus articles and twitter posts.• Conceptualized an event poster for New Voices playwriting contest.

Assisted in preparing and presenting lesson plans for grades K-5 using knowledge gained throughout courses taken at SUNY Oswego and by cooperating teacher.Prepared, setup and disassembled materials daily for lessons. Educated students on the elements and principals of art. Participated in field trips, emergency evacuation drills, district meetings and after-school meetings.Additional tasks:• Taking attendance.• Working with substitute teachers.• Monitored classroom for questions, focus and behavior.• Assisted 5th grade teacher by providing clarity to students who needed questions answered and with in-class assignments.

Manage multiple projects, working directly with the marketing team and Convention & Visitors Bureau Director. Developed marketing material such as email blasts, print advertisements, web banners and monthly newsletters to increase traffic. Communicated with visitors to pair and promote accommodations, directions, area attractions and events to their personal interests and needs. Serviced incoming calls and emails by assisting inquiries and routing callers to party extensions. Delivered online customer support by directing traffic or supplying information. Engaged with the planning and participated in events as needed.Projects and Tasks:• Organized city-wide discounts for NYS teachers at local and chain restaurants as part of the 7th annual Winter Recess Festival.• Updated website and contacted distributors for most current material regarding local and attractions.• Collected visitor demographic information, which provided intelligence about the target audience.• Maintained brochure inventory and collected distribution evidence on an ongoing basis.• Trained and developed new employees.

Worked under art directors to produce both national and international advertisements within the vine department. Met strict deadlines, and managed multiple projects at once which included finished projects being transferred to mechanicals and sending to project managers or uploading to database for clients to collect.Projects and Tasks:• Designed and prepared advertisements to be print ready by blending personal creativity, direction from art directors and branding guidelines.• Researched, sourced, edited and manipulated images and used typography to deliver projects. • Created designs such as; flyers, offer templates, logos, event posters, casecards, bottle neckers, and sell sheets.