Chelsea Zarett Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, Us

-Lead content development process and execute go-to-market strategies for the PPE business including demand generation and digital marketing campaigns, new product launches, sales enablement tools, sales presentations and other communications. Produce white papers, blog articles, video scripts, email streams, sell sheets, brochures, infographics, pitch decks and more.-Manage content development process with marketing agency by creating processes and reviewing all content to ensure each asset tells the right story and has a consistent Honeywell tone and voice to meet the brand guidelines. Guide direction of each piece by providing creative briefs and feedback for final delivery after content has been drafted. -Develop vertical campaign content strategies by conceptualizing themes, concepts and strategic messaging to target specific audiences. Conduct interviews and gather insights from key stakeholders to determine the assets that should be produced.-Develop Honeywell PPE tone and voice and editorial brand guidelines to create consistency across all marketing collateral.-Refresh and implement Honeywell PPE brand messaging framework into all marketing collateral.

Charlotte, Nc, Us

-Managed and produced content for six clients by writing copy for blogs, email campaigns, PPC ad campaigns, landing pages, and social media for both B2B and B2C audiences. -Managed social media for three clients daily across four platforms, which included developing strategy, creating content calendars, writing copy, creating assets, and scheduling posts through Hootsuite. -Reported and measured success by tracking analytics for landing pages, blog posts, and social media campaigns.

Charlotte, Nc, Us

-Developed and managed editorial content calendar by creating articles, graphics, press releases, and copy to post on all of Foodbuy’s digital platforms including Foodbuy.com, LinkedIn, Twitter, and Medium.-Executed original content creation from ideation to publication on tight deadlines. Participated in content strategy sessions, researched topics, interviewed key stakeholders, presented outlines, wrpte drafts, managed review process, and published content.-Edited copy and gave feedback for marketing collateral, PowerPoints, and other publications.-Grew LinkedIn audience by 3,000 followers in first three months and reached 60,000+ impressions on a single post.

London, England, Gb

-Produced digital content around breaking news for both video and editorial content. Wrote and published 5-10 articles per day across all sports, in addition to executing a video plan for NFL and NBA coverage. Hired videographers, worked with teams’ media relations staff to secure credentials and source video. The content was published on ESPN, Yahoo Sports, Sporting News, among other clients.-Generated anywhere from 300,000 to 700,000+ page views per month for clients’ websites by using SEO best practices and finding social, shareable content.-Produced studio hits, served as on-camera host, wrote scripts, edited video/packages, ran teleprompter and managed delivery to clients.-Copy-edited work from my peers and delivered feedback to ensure accuracy and consistency across all platforms. -Executed a strong sense of news judgement, followed AP Style and made editorial decisions.

Chicago, Il, Us

-Oversaw projects through every phase of production from development through distribution. -Played an integral role with pre-production through participating in brainstorms, pitching story ideas, booking locations and crews from all across the country, and purchasing props. -Field produced shoots by conducting interviews, directing camera operators, assisted with lighting, selecting interview backgrounds, managing media, and working with clients on-site. -Worked extensively on post-production by writing scripts, creating select reels, selecting music, finding archival materials, reporting music and footage usage, working with VO talent, managing budgets, communicating with the client, making changes based on client feedback, and managing the review processes. -Coordinated graphics with the editor to align with the story and the needs of the client.-Mentored interns as an Internship Coordinator by recruiting and hiring interns, training, delegating assignments, checking over interns work, giving feedback, and involving them in projects.

Bristol, Ct, Us

-Served as a member of the production crew and held various utility responsibilities, including setting up cameras and audio for games. Delivered stats to the talent, set up lights for the set, ran and coiled cables and assisted the EVS Operator with the melt reel at the end of every game. -Gained an understanding of directing live broadcasts and knowledge of how each position helps bring games to audiences through assisting in the network’s truck.-Worked as a spotter at the 2014 Big Ten Gymnastics Championships and communicated with the producer to deliver content for the on-screen graphics.

University Park, Pa, Us

-Covered men’s and women’s swimming and diving, men’s lacrosse, men’s gymnastics, women’s golf, women’s volleyball, and various special events.-Wrote a feature, preview, or game recap story each week and interviewed the coaches and student-athletes to obtain background information and quotes for the stories.-Produced and edited short videos with interviews to add variety and multimedia to the site.