Chelsea Drake Email & Phone Number

London, England, United Kingdom

Responsibility for leading the communications for the NIHR Research Delivery Network (RDN) to ensure a high impact and positive reputation across the UK. • As the most senior communication expert in the organisation, provide advice and guidance to the RDN Board.• Leading communications for the transition and transformation from the Clinical Research Network to the RDN. • Lead, develop and deliver the NIHR RDN communication strategy in alignment with the NIHR strategy and objectives.• Manage the RDN central communications team across three locations to ensure the team is appropriately skilled and motivated to deliver to high standards of communications which is patient and public focused.• Matrix line management of the local network communication leads across England (c.25) to ensure delivery against national objectives and campaigns for local audiences and stakeholders.• Lead communications to researchers, external stakeholders and patients and the public about priority studies and the Be Part of Research.• Lead campaigns to plan and implement national campaigns aimed at recruiting patients to studies to improve health and care as well as drive staff involvement and career progression in research. • Establish a structured external communications strategy with a wide range of customers and stakeholders including the Department of Health and Social Care, NHS Trusts, patients and the public, clinicians, industry, regulatory bodies and authorities, to ensure a portfolio of appropriate communication tools to achieve the overall NIHR objectives.• Establish a structured internal communications culture and governance framework across the RDN and ensure the effective delivery of internal communications and RDN staff knowledge and understanding of key developments is thorough and up-to-date.• Be a brand custodian to ensure brand compliance across the main and sub-brands.

London, England, United Kingdom

Responsibility for leading the communications for the NIHR Clinical Research Network (CRN) to ensure a high impact and positive reputation across the UK. • Lead, develop and deliver the NIHR CRN communication strategy in alignment with the NIHR strategy and objectives.• Manage the CRN central communications team across three locations to ensure the team is appropriately skilled and motivated to deliver to high standards of communications which is patient and public focused.• Matrix line management of the local network communication leads across England (c.25) to ensure delivery against national objectives and campaigns for local audiences and stakeholders.• Lead communications to researchers, external stakeholders and patients and the public about priority studies including Covid-19 studies and the NHS COVID-19 Vaccine Research Registry.• Lead campaigns to plan and implement national campaigns aimed at recruiting patients to studies to improve health and care as well as drive staff involvement and career progression in research including the research pledge for NHS70. • Establish a structured external communications strategy with a wide range of customers and stakeholders including the Department of Health and Social Care, NHS Trusts, patients and the public, clinicians, industry, regulatory bodies and authorities, to ensure a portfolio of appropriate communication tools to achieve the overall NIHR objectives.• Establish a structured internal communications culture and governance framework across the CRN, and ensure the effective delivery of internal communications and CRN staff knowledge and understanding of key developments is thorough and up-to-date.• Be a brand custodian to ensure brand compliance across the main and sub-brands.

London, United Kingdom

Specific responsibility for leading communications and stakeholder engagement across a number of complex programme and services that were delivering information, data and IT systems for health and social care, supporting the Government's modernisation plans for the NHS.• Developed and executed communication and stakeholder engagement strategies and plans in a complex, high profile and public facing organisation.• Produced and delivered communications for complex programmes and services in an understandable and engaging format to the NHS, local authorities and stakeholders across professional bodies and third sector.• Engaged with the media on proactive communication to achieve appropriate, positive/balanced coverage and respond to reactive queries efficiently and appropriately.• Supported and coached senior level executives in undertaking stakeholder engagement activities by using channels including social media; video; media and public facing websites.• Led the development and management of a range of communication vehicles/tactics for diverse audiences through digital (websites, social media, video, email newsletters etc) and print channels, news announcements and media and speaking engagements while ensuring all messages are consistent with the corporate image.• Drove effective engagement with stakeholders including the Department of Health and Social Care, NHS England, NHS Trusts, Local Authorities, professional bodies, clinicians and patients.• Successfully managed direct reports in alternative locations and budgets.

London, United Kingdom

Specific responsibility for leading communications and stakeholder engagement across a number of complex programme and services that were delivering information, data and IT systems for health and social care, supporting the Government's modernisation plans for the NHS.• Developed and executed communication and stakeholder engagement strategies and plans in a complex, high profile and public facing organisation.• Produced and delivered communications for complex programmes and services in an understandable and engaging format to the NHS, local authorities and stakeholders across professional bodies and third sector.• Engaged with the media on proactive communication to achieve appropriate, positive/balanced coverage and respond to reactive queries efficiently and appropriately.• Supported and coached senior level executives in undertaking stakeholder engagement activities by using channels including social media; video; media and public facing websites.• Led the development and management of a range of communication vehicles/tactics for diverse audiences through digital (websites, social media, video, email newsletters etc) and print channels, news announcements and media and speaking engagements while ensuring all messages are consistent with the corporate image.• Drove effective engagement with stakeholders including the Department of Health and Social Care, NHS England, NHS Trusts, Local Authorities, professional bodies, clinicians and patients.• Successfully managed direct reports in alternative locations and budgets.

London, United Kingdom

• Planned and implemented marketing campaigns worldwide to maximize revenue, usage and copy flow for a broad range of medical disciplines • Developed a strategy map for key publishing areas in conjunction with publishing and sales to identify the long range plan for growth and development• Ensured most effective use of marketing mix to deliver optimum ROI within self-managed budget• Awarded 'Elsevier Marketing Person of the Year' (in health) for 2007• From August 2006 – March 2007 co-managed the UK Marketing Department while Head of Marketing was on maternity leave• Managed and developed a team of Marketing Executives to achieve financial, usage and author input objectives for multiple journal portfolios • Undertook market research to gather information for potential new launches and to gain journal readership knowledge for existing product development• Decided company presence and product promotion strategy at international exhibition

Greater San Diego Area

• Planned and implemented a book marketing program for 11 disciplines globally within budgetary guidelines• Worked across multi-disciplinary teams including publishing, marketing and sales to produce promotional material for global direct mail campaigns (both print and online)• Liaised with global publishing and sales units to disseminate and provide marketing information for a diverse range of print and online products

London, United Kingdom

• Relaunched ChemWeb.com, a chemistry portal, to over 200,000 chemists worldwide including a new brand identity, vision and functionality on the website. • Managed and developed a team of staff to achieve objectives for multiple online projects• Responsible for creation, implementation and budgetary management of an online portal marketing strategy• Managed implementation, monitoring and follow-up of all aspects of membership marketing • Developed and organised experimental campaigns with ScienceDirect with the goal of increasing full text usage via the portal• Contributed to Elsevier Science and Technology Portal's corporate branding, providing input and aid to establish new branding guidelines

London, United Kingdom

• Wrote and distributed online weekly newsletter to over 200,000 chemists for ChemWeb.com• Developed new marketing collateral to support the business• Organised and attended international chemistry exhibitions to promote the online portal

London, United Kingdom

• Distributed weekly newsletter for BioMedNet.com to over 600,000 members• Wrote and promoted the winners of the Ig Nobels* to BioMedNet members (*Ig Nobel is a satiric prize awarded annually to celebrate ten unusual or trivial achievements in scientific research. Its aim is to "honor achievements that first make people laugh, and then make them think.)• Implemented website changes from a marketing perspective• Organised international conference exhibition attendance

London, United Kingdom

• Check and processed journals films for printing• Organised printing of marketing merchandise

London, United Kingdom

• Supported the sales team in the layout of adverts• Check and processed magazine films for printing• Liaised with customers to ensure adverts in directories were up to date

Athena Programme, Executive Leadership Development

Cam Diploma In Digital Marketing

Advanced Certificate In Marketing

Bachelor Of Science, Advertising With An Emphasis In Marketing, 2:1

Activities and Societies: Sigma Sigma Sigma sorority, National Residence Hall Association• Main project: Advertising campaign for the town.

Marketing

Part of a domestic exchange programme