Chelsea W.'s Location
Nashville, Tennessee, United States, United States
Chelsea W.'s Contact Details
Chelsea W. work email
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Chelsea W. personal email
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Chelsea W. phone numbers
About Chelsea W.
Empathy is my superpower—it’s what makes me a marketing leader who creates content that doesn’t just perform but resonates deeply with audiences. With over 10 years of experience in content strategy, brand building, and patient-centric messaging, I’ve developed campaigns that not only influenced millions of dollars in revenue but also built authentic connections that drive meaningful engagement.Specializing in healthcare marketing, I’ve led initiatives for brands that elevate patient voices and create more people-first, purpose-driven strategies. My expertise spans content strategy, brand building, and data-driven marketing initiatives, helping organizations communicate authentically with their audiences in a way that drives results. I’ve led content strategies for eight national healthcare brands and executed high-impact campaigns that have strengthened brand visibility and audience trust. My approach is rooted in understanding what truly motivates people, allowing me to create innovative, data-driven strategies that deliver measurable results. As a collaborative leader, I’m passionate about mentoring teams to succeed while delivering measurable results. If you’re looking for a marketer who blends creativity, empathy, and data-driven insights, let’s connect. I’m ready to help your brand stand out and, most importantly, make an impact.
Chelsea W. Work Experience Details
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PrincipalSeasalt Marketing Co.Nashville, Tn, Us -
Channel Marketing ManagerVirta Health Dec 2024 - PresentDenver, Co, Us -
PrincipalSeasalt Marketing Co. Apr 2018 - PresentNashville, Tn, UsSupporting small businesses and entrepreneurs with the marketing fundamentals they need to succeed. Services include consulting, branding, graphic design, content strategy, outreach strategy, marketing audits, PR, copywriting, and more.
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Director, MarketingInspire Apr 2024 - Sep 2024Arlington, Va, Us -
Content DirectorWellstreet Urgent Care Mar 2022 - Apr 2024Atlanta, Georgia, Us• Own content strategy and creation for 5 healthcare brands and their subsidiaries within local markets across the U.S.• Build and execute email and direct mail strategy and creative for an audience of over 3 million for 4 healthcare brands• Collaborate with B2B sales team to develop sales enablement digital content and print materials• Maintain meticulous adherence to brand guidelines ensuring consistency for consumer recognition• Evolve brand communication and messaging strategy in peri- and post-COVID environments to best convert target audience• Develop seasonal content and messaging calendar• Exercise agility and flexibility when competing against aggressive and fluctuating timelines in a rapid growth environment• Implement and maintain project management system to balance high-volume of content requests, content creators and feedback from executive stakeholders• Collaborate with digital and regional marketing leads to develop market-level campaign plans -
Senior Manager, ContentHealth Union Jun 2021 - Mar 2022Philadelphia, Pennsylvania, Us• Oversee, lead, and execute corporate marketing department content strategy• Manage B2B marketing email content strategy and write all marketing email content, driving the highest open and click-to-open rates in company history• Create all corporate marketing written content, including for email, social media, blog content, and more• Own corporate LinkedIn content strategy to drive an increase in impressions, engagement, and followers• Identify and execute opportunities to work with Health Union's portfolio of 37+ health communities to collect data and create content for above-brand press and promotion• Work cross-functionally with digital and customer engagement teams to both create and optimize resonant content for execution through their channels of distribution• Project manage corporate graphics content• Repurpose company-created content within vast library to maximize awareness and engagement• Work with a nearly non-existent budget to meet personal goals that support overall department OKRs• Conceptualize and project manage from the ground up the creation and launch of an online hub utilizing multiple media formats and an omnichannel promotional plan supporting core company positioning goals• Exercise flexibility and remain nimble in an ever-changing, rapidly growing corporate environment• Serve on company internal communications team• Co-chair serving the DE&I Committee• Member of the company's internal event planning committee -
Associate Marketing DirectorWego Health (Acquired By Health Union) Apr 2021 - Jun 2021Boston, Massachusetts, Us• Create and execute corporate marketing strategy with limited budget to drive >$8M in influenced revenue• Develop lead nurturing workflows and automation to ensure consistent touchpoints with prospects• Leverage paid digital advertising, awards programs, earned media, third-party partners, industry conferences, email marketing, social media marketing, and more for sales lead generation to increase revenue flow• Implement a weekly email digest showcasing industry thought leadership within both the life sciences sector and digital marketing industry trends• Influence cross-selling and upselling opportunities by creating exclusive leading industry research and associated content• Write and edit all B2B marketing content for company blog, industry publications, third-party engagements, display ads, and more• Serve as corporate graphic design lead and strategist• Increase email marketing engagement by over 100%• Guide and implement rebranding efforts and new corporate marketing campaign strategies• Manage and measure marketing campaigns and their success within Hubspot• Design, implement and perfect ABM strategy and campaigns after identifying target segments• Advise on UX best practices and lead redesign of corporate partner and content pages on company website -
Marketing ManagerWego Health (Acquired By Health Union) Feb 2019 - Apr 2021Boston, Massachusetts, Us• Own and evolve WEGO Health brand on B2B channels• Create and/or project manage creation of marketing materials including • Emails • Social graphics and copy • Digital ads • Infographics • Lead magnets • Blog copy (copywriting & editing)• Co-owner of B2B Marketing Strategy• Vet potential new marketing channels• A/B testing of all marketing initiatives• Manage all marketing reporting• Strategize and create all marketing editorial material, either writing and/or editing/top-coating, ensuring it’s error-free prior to publication• Create new B2B newsletter format, increasing open rates, engagement, and revenue generated as a result• Source articles for, write, and design weekly marketing email blast• Creator and executioner of our client delight program, serving as liaison for all requests and responsible for sourcing and deployment.• Create and design all B2B landing pages• Manage WEGO Health HubSpot account • Database maintenance • Account POC and general account management • Manage users and team accessibility • Code custom templates • Build and pull all reporting • Create all contact lists for ABM and other internal purposes • Design, write or create all templates, sequences, workflows, forms, LPs, etc. • Deployment and design of social media posts using HS scheduling tools•Develop new Report Card program to help clients and prospects assess their brand or company's performance as it relates to patient advocacy, patient voice incorporation, support, resonance, and other major factors contributing to patient trust in the industry
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Contract CoordinatorCecilia Russo Marketing Apr 2017 - Apr 2019Savannah, Georgia, Us· Optimize press releases across several platforms to boost SEO· Support local marketing strategies and event execution· Advise on national pitch practices· Distribute press releases and marketing materials within hyper-local market· Maintain and develop local small business client social media accounts and strategy· Build and manage relationships with Savannah press and small businesses -
Client ManagerDx Marketing May 2017 - Feb 2019Savannah, Ga, Us· Serve as primary point of contact across multiple accounts for all client and project management needs· Lead weekly account status meetings and prepare reports on account and all outstanding project status· Thrive working with a dynamic team in a fast-paced environment to ensure the timely delivery of projects, including digital, creative content and direct mail· Assist clients in creating effective, profitable marketing strategies· Work across multiple departments, clearly communicating client needs for project execution· Develop new business opportunities with existing clients· Manage multi-million dollar marketing budgets· Create & distribute financial documents & invoices -
Marketing Consultant & Pr LeadResupply Jun 2017 - Nov 2017Boston, Massachusetts, Us· Assist IT startup with re-branding efforts· Coordinate marketing efforts to decrease CPA and hit sales goals · Develop outreach materials and press packages· Manage outreach to Savannah and Atlanta area publications· Create social media strategy and brand positioning -
Media Relations ManagerFractl Nov 2015 - Mar 2017Delray Beach, Fl, Us+ in addition to responsibilities as a Senior Media Relations SpecialistContribute relevant market research to Fractl blog (see attached case study below)Manage employee workflow, writer relationships, publication communicationEnsure client projects are the most emotionally engaging on the webProvide feedback throughout campaign ideation and production to maximize project successConduct quarterly department auditsAssist Account Managers in client communication and managing client expectationsUnderstand client goals from SEO to link portfolios and lead generation, and see that their goals are met through non-traditional PR outreach Hold monthly department innovation meetingsContribute to campaign ideationWork alongside department co-managers to train and prepare new interns, contractors and employeesReview team promotions strategies on a weekly basis, encouraging innovation and creativity in outreachUtilize online recruitment software (Workable) to track, vet, and communicate with potential new department hiresLead and participate in interviews for qualified applicantsPilot new employee training and track workflow and progress -
Senior Media Relations SpecialistFractl May 2015 - Nov 2015Delray Beach, Fl, Us+ in addition to responsibilities as Media Relations Specialist:Aid management in delegation of client projects to promotions team membersRelay project progress and promotional success to clientsProvide feedback on projects and research in production
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Media Relations SpecialistFractl Oct 2014 - May 2015Delray Beach, Fl, UsImplement innovative public relations outreach techniquesBuild and maintain relationships with writers and editors at digital publicationsPromote digital content across various verticalsLeverage social media as a search, outreach, and relationship building toolCompile weekly reports assessing project successEnsure outreach strategies are set up to meet each client's unique goalsMentor and assist in training new hiresOrganize company-wide philanthropic events
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Voice Of The Customer InternQvc Oct 2011 - Apr 2012West Chester, Pennsylvania, Us• Assist the VOC staff in gathering customer feedback data to create reports and presentations• Extensively trained in Microsoft Excel and PowerPoint and data processing software Bazaarvoice• Create presentations for cross-departmental and external, client-facing presentations• Diligent writing, revision and publishing across multiple channels• Vendor/merchant/buyer relationship building and maintenance• Establish project and report needs and address internal processes inquiries with any external vendor/merchant/buyer teams• Perform investigative customer feedback work to identify any potential quality issues.• Work in a fast-paced, short-notice-deadlines environment• Develop new reporting initiative, pulling customer feedback data from iTunes, Google Play (transitioned from Android Marketplace), and company-housed information to compile an innovative weekly report on QVC's mobile applications
Chelsea W. Skills
Social Media
Blogging
Marketing
Public Relations
Management
Media Relations
Content Marketing
Time Management
Customer Service
Social Networking
Merchandising
Fashion
Retail
Powerpoint
Microsoft Excel
Volunteer Management
Photoshop
Creative Writing
Volunteering
Data Analysis
Market Research
Public Speaking
Strategic Public Relations Planning
Project Management
Visual Merchandising
Microsoft Office
Inbound Marketing
Bazaarvoice
Social Media Marketing
Marketing Strategy
Leadership
Writing
Facebook
Search Engine Optimization
Press Releases
Microsoft Word
Advertising
Paid Social Media Marketing
Web Content Writing
Content Strategy
Content Development
Viral Marketing
Client Relations
Chelsea W. Education Details
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West Chester University Of PennsylvaniaCommunication Studies -
Fashion Institute Of TechnologyInterior Design
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Council Rock High School South
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University Of ArizonaMicrobiology
Frequently Asked Questions about Chelsea W.
What company does Chelsea W. work for?
Chelsea W. works for Seasalt Marketing Co.
What is Chelsea W.'s role at the current company?
Chelsea W.'s current role is Principal.
What is Chelsea W.'s email address?
Chelsea W.'s email address is ch****@****ons.com
What is Chelsea W.'s direct phone number?
Chelsea W.'s direct phone number is +121585*****
What schools did Chelsea W. attend?
Chelsea W. attended West Chester University Of Pennsylvania, Fashion Institute Of Technology, Council Rock High School South, University Of Arizona.
What skills is Chelsea W. known for?
Chelsea W. has skills like Social Media, Blogging, Marketing, Public Relations, Management, Media Relations, Content Marketing, Time Management, Customer Service, Social Networking, Merchandising, Fashion.
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