Chelsea Ferguson Email & Phone Number

Chicago, Illinois, United States

Content and Partnerships Director for Hulu Brand & Originals

Sr. Engagement Planner for Walmart (Brand), City of Chicago

Greater Chicago Area

Content Supervisor for Molson Coors, AdCouncil

Greater Chicago Area

Content Senior Associate for Ace Hardware, Bel Brands

Greater Chicago Area

Strategy Associate for Hanes, Champion

Greater Chicago Area

• Work with team of fellow IMC graduate students to reposition the Shapiro+Raj brand in a way that will allow the company to remain competitive in the rapidly shifting market research landscape• Develop a clear understanding of the current state of the Shapiro+Raj brand including proprietary tools, client relationships, and other aspects of the business that differentiate the company• Develop clear idea of how market research is changing and how the target consumer’s needs are changing• Offer strategic recommendations regarding new positioning, suggested talent to be recruited, and an actionable plan for a complete brand repositioning

Evanston, Il

● Facilitated market expansion and awareness which resulted in increased follower count and engagement on social media● Conducted product/service/industry/market research, and campaign management● Managed, edited, and created content for Information Technology, SEO, and marketing service sites, including multiple social media accounts, on tech news and company Managed Service Provider offerings● Created graphics for blog and social media posts

Houston, Texas Area

● Increased sales in the handbag department at the number three ranked store in the company and opened a record number of store credit and debit accounts● Cross-merchandised sales floor and handled customer service issues with inventory, repairs, shipping etc.● Utilized social media as a way to connect with customers and promote sales

Greater Los Angeles Area/ New York City

● Led team of interns in daily studio duties and show preparation including fittings, castings, and photo-shoots which resulted in the label’s most successful runway show● Developed official Run of Show, dressing, and styling notes for runway show, stylists, and various magazine editors● Created lending sheets, styling notes, and loan agreements for PR firm BlackFrame● Prepared order and production charts for distribution to high-end department stores and luxury boutiques● Sourced and ordered fabric and materials for runway samples● Conducted product/service/industry/market research as well as research in art history and photography● Managed press materials and magazine archives

Chicago, Illinois

● Utilized Adobe Creative Suite to create and manage marketing collateral for procurement of consulting jobs for the firm● Developed branding workshop, graphics, and name for new branch of the Housing Authority of LA● Assembled branding guidebook for the internal and external communications and marketing operations of the firm● Implemented a cohesive branding structure which helped to strengthen the Bronner name in the public sector

Master Of Science - Ms, Integrated Marketing Communications

Bachelor Of Arts - Ba, Communication Studies

Activities and Societies: STITCH Fashion Magazine, Pulse Magazine, Syllabus Yearbook, Chapin Humanities Residential College

Visual Culture

Study abroad term with focus on Art History