Global membership club with 27 locations across 20 countries in North America, Europe, and Asia • Oversaw brand, marketing, and communications for Soho House North America’s central territory, including Soho House Chicago, Soho House Toronto and Soho House Chicago’s public-facing hotel, two restaurants, bar, and spa. • Led culturally-driven content strategy to promote inclusivity and drive brand awareness, member acquisition and retention. Referenced by company globally. • Designed and oversaw integrated marketing campaigns across eight accounts, amplifying brand and driving revenue • Streamlined operations through developing new content systems and procedures • Supported brand and bottom line by introducing new revenue stream via merch • Analyzed P&L to devise strategic marketing plans with six-figure budget management • Recruited best-in-class talent and developed brand, voice, and visual identity for Soho House Chicago’s most successful public F&B outlet, Fox Bar. • Project management across all department stakeholders, executing brand strategy and actionable marketing plans • Led company’s first mural program, #graffitiongreen. • Recognitions: SHC Manager of the Year, 2017; Soho House North America Leadership Program, 2019

Luxury fashion consignment • Created authenticity position and department • Established the company’s authentication library and procedures • Managed and trained staff in authentication best practices • Authenticated hundreds of designer fashion items per week

Influential conceptual retail shop owned by Virgil Abloh and Don C. • Wrote RSVP’s brand bio and opening press release • Managed brand communications • Managed digital content and newsletter

Culturally-driven creative and nightlife collective • Founded alongside Virgil Abloh, Shannon Sangster, Marc Moran. • Created a Wednesday night party with a cult following that broke revenue records for the James Hotel’s Jbar, boasted celebrity attendance, and built community for Chicago creatives. • Partnered on experiential marketing campaigns with Hennessy, Belvedere, and Microsoft. • Managed communications and digital content