• Led cross-functional teams to develop and execute data-driven marketing & product development plans, contributing to significant increase in sales revenue over three years, exceeding market growth targets.• Managed the entire marketing lifecycle, from strategic planning and budget allocation to campaign execution and performance measurement, resulting in year over year increase in brand awareness, lead generation, and customer acquisition.• Spearheaded the optimization of marketing channels (social media, website, email, etc.) to maximize campaign ROI and conversion rates.• Successfully launched over 24 new products annually through strategic multi-channel campaigns, driving increased brand loyalty, customer retention, and market share and customer engagement.

• Developed and executed high-impact visual content, such as character experiences and action sequence imagery, to create immersive storytelling experiences for globally recognized productions like Disney On Ice, Marvel Universe Live, Monster Jam, and Jurassic World Live.• Led the creative process from ideation to final delivery, ensuring strict adherence to brand guidelines and achievement of campaign goals.• Leveraged extensive experience in photo and video shoot production, content direction, and content creation tailored for multi-platform marketing campaigns.• Developed and delivered creative assets that resonated with target audiences across various marketing and social media channels, measurably increasing brand engagement.

• Led the Features photo department, spearheading the creation of visually compelling content that drove audience engagement for lifestyle, home, and entertainment sections.• Streamlined the photo editing process, managing assignments, research, and editing of story images to deliver high-quality, on-brand content across print and digital platforms.