Chelsea Madden Email & Phone Number

New York, United States

Rochester, New York Metropolitan Area

Assist Lead Designer and launched and maintain Riedman's online design studio.

Fairport, NY

Supported builder by creating selection sheets and managing contractors during the planning and construction phase of a new build. Developed marketing content initiatives for newly built condos.

Saratoga Springs, NY

• Project Manager during building process of high-end homes which included administrative functions.
• Align team efforts to ensure efficiency while monitoring project deadlines and schedules.
• Cultivated relationships with local municipalities to help support projects.
• Managed communications with state and county officials to ensure alignment with protocol and procedures.
• Managed robust projects for land development with subject matter experts and Government organizations… Show more
• Managed robust projects for land development with subject matter experts and Government organizations including but not limited to Army Corp, DEC, Hydrologist and Anthropologist.

Clifton Park, NY

• Created collateral to introduce new promotions which included social media, newsletters and other various push/pull communication methods.
• Developed communications strategy by creating a clear message for B2B ¬¬¬annual food show.
• Educated and trained our sales force with the latest marketing and technology programs.
• Develop and implemented marketing campaigns and strategies to support sales initiatives.
• Cultivated relationships with local and regional farms to support our… Show more
• Cultivated relationships with local and regional farms to support our farm-to-table initiative. Show less

New York, NY

• Analyzed both internal and industry data to develop marketing programs focused on high net worth customers to drive both revenue and brand awareness.
• Worked closely with trade marketing team to identify and implement appropriate POS for B2B sales.
• Met with focus groups to leverage product development in B2C marketing.
• Managed marketing budget in excess of $5MM.
• Conducted brand education with distributor partners and sales force.

Greater New York City Area

• Managed and briefed agencies to develop communication tools within budget and brand strategy.
• Liaison between French brand owners and trade marketing team.
• Prepared and presented brand plans and competitive information to support field.
• Organized and managed consumer and trade events with wine maker to drive sales.
• Implement updated art campaign for Perrier-Jouet and GH Mumm to the field and their customers.
• Support Brand Director with data and analysis for on-going developments and… Show more

Greater New York City Area

• Managed communications sent to all North American factory and full-price COACH stores to promote product knowledge and brand management.
• Met with several departments to collect information and simplified it through a monthly and weekly newsletter.
• Updated and maintained external and internal website.
• Improved transmittal process to increase efficiency and productivity of collateral communication of corporate and stores.
• Event planning through coordination of division meetings… Show more
• Event planning through coordination of division meetings bi-annually, throughout the country, for Store Managers and associates.

Greater New York City Area

• Assisted National Accounts Managers in the planning and execution of On and Off Premise programs, ensuring consistency with brand guidelines and brand building initiatives.o Supported top accounts such as Starwood.
• Assisted National Accounts Managers in the planning and execution of On and Off Premise programs, ensuring consistency with brand guidelines and brand building initiatives.o Supported top accounts such as Starwood.
• Created and managed quarterly Newsletter that introduced new products and imitative Brand Strategies.
• Maintained the National Accounts website (NatSite) which communicates key brand and program information to PRUSA field sales people and their distributor counterparts.
• Responsible for reporting and analyzing coupon redemptions and on premise signature drink tracking.
• Assisted National Account Managers and the Director of Marketing in developing and implementing appropriate sourcing for sales promotion materials. Show less

Managed marketing materials and donations for annual gala to raise money. Resulted in $500,000 worth in donations which helped to create more beds and updated spinal equipment.

Ba, Communications/ Art Design

Activities and Societies: Marketing Club, Intramurials Marketing Communications

Communitcations

Activities and Societies: Studdied Abroad

25 Credits In, Mba