Chelsea M.'s Location
Greater Phoenix Area, United States, United States
Chelsea M.'s Contact Details
Chelsea M. work email
- Valid
- Valid
- Valid
Chelsea M. personal email
n/a
Chelsea M. phone numbers
About Chelsea M.
Experienced marketing analyst and strategist currently working in the retail industry as a Director of Customer Loyalty. Skilled in analytical reporting, data visualization, SQL database and database querying, story telling, customer strategy, loyalty programs, and digital marketing. Graduate of Arizona State University with a degree in Journalism and Mass Communications specializing in Broadcast Journalism.
Chelsea M. Work Experience Details
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Director, Customer LoyaltySignet Jewelers Oct 2023 - PresentAkron, Ohio, UsLeads loyalty program strategy through data analytics to grow customer base, drive repeat purchase, and improve brand loyaltyManages loyalty program performance reporting and analytics for the growth and sustainability of the program, including KPIs, NPS and customer insightsLeads relationships with internal and external partners to centralize, define and utilize loyalty data within internal systemsDefines and measures loyalty program incremental activity, customer lifetime value, and member forecasted performanceDelivers data, analysis and insights alongside supporting graphs and visuals for senior leadership, members of the board, investor relations and various internal teams -
Manager, Customer LoyaltySignet Jewelers Oct 2021 - Dec 2023Akron, Ohio, UsPerformance management and integration manager for the development, implementation and execution of Vault RewardsManages loyalty program performance reporting and analytics for the growth and sustainability of the progra, including KPIs, NPS and customer insightsAnalyzes and tracks loyalty KPIs across Signet banners Leads data centralization efforts from third party vendors to centralized servers Provides oversight and coordination of loyalty budgets, ROI and evaluation modeling with internal finance Delivers data alongside supporting graphs and visuals for senior leadership, members of the Board and investor relationsWorks closely with CDP team on defining loyalty attributes for future use cases
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Manager, Marketing AnalyticsBest Western® Hotels & Resorts Dec 2019 - Oct 2021Phoenix, Arizona, UsManaged the data insight and reporting of the company's main KPIs on a global scaleAnalyzed and tracked performance of Best Western Rewards, the company's loyalty program, to increase engagement and retention of our membership while growing acquisitionUtilized SQL to write queries from company’s database to build reportsCreated dashboards in Amazon QuickSight to display real-time reportingMonitored other loyalty programs in the hospitality industry to remain competitiveOversaw external relationships with third parties to keep Best Western Rewards fresh and innovative, including our co-brand credit card, our airline partners and other outside vendorsServed as the marketing representative on the company's data governance committee -
Marketing AnalystBest Western® Hotels & Resorts Mar 2018 - Dec 2019Phoenix, Arizona, UsMonitored and analyzed the health and strength of Best Western RewardsBuilt and processed company-wide reports measuring KPIsStrategically evaluated and interpreted program performance Extracted and analyzed data utilizing SQLParticipated in projects to help influence Marketing campaigns
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Lead Marketing Activation ConsultantBest Western® Hotels & Resorts Dec 2017 - Mar 2018Phoenix, Arizona, UsManaged the operation of three regional co-ops to ensure successful marketing campaigns in designated territoriesPresented industry and regional data and statistics to properties during annual meetingsOversaw the digital presence of over 175 properties in the Southeast region of the U.S. Acts as point of contact for properties to assist with online reputation Assisted with training in Best Western Rewards and crafting promotional ideas for the company's leading rewards programCreated and edited educational training videos for internal use
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Marketing Activation ConsultantBest Western® Hotels & Resorts Aug 2016 - Dec 2017Phoenix, Arizona, UsManaged the digital marketing presence of over 175 properties throughout the Southeast regions of the U.S.Provided support as the key contact to Best Western members for digital and regional marketingOversaw content on OTA sites such as Expedia Partner Center and Booking.com to increase online presence and rankingsAssisted properties with reputation management on listing services, social media sites, and review sites such as TripAdvisor, Google and YelpManaged regional co-ops to drive revenue through creative marketing initiatives
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Project CoordinatorProfessional Beauty Association Feb 2013 - Aug 2016Scottsdale, Arizona, UsMaintained company's marketing systems and databases to facilitate projects from inception to completionManaged the association's website, social media platforms and email blast campaignsCreated content around the organization's trade shows for online or print purposesProduced promotional videos before and after company events -
Corporate Communications InternArizona Public Service (Aps) Jan 2012 - Jan 2013Phoenix, Arizona, UsAssisted with production of professional videos for internal and external use.Produced press releases for events such as the APS Green Series with the Arizona Diamondbacks.Created and executed a social media plan for APS's Energy All-Star CampaignContributed to the company's daily online publication with a series of articles and videos.Produced a weekly column on behalf of APS for the Arizona Informant. -
ReporterCronkite Spring Training Jan 2012 - May 2012Covered the Arizona Diamondback's Spring Training season.Produced video packages and articles online for AZcentral.com and USA Today.Interviewed and created stories focused around the team and players.Used social media to connect with fans and share stories.
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ReporterCronkite Newswatch Aug 2011 - Dec 2011Multi-media journalist.Produced video packages that aired on a nightly newscast for PBS.Completed "day-turns" and produced live shots.Attended press conferences and conducted on-camera interviews for stories.Used social media to gather story ideas and share published work.
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ReporterAbc News On Campus Aug 2010 - Aug 2011New York, New York, UsProduced articles, video packages and blogs that were published online and also picked up by various shows including World News Now and Good Morning America. Co-produced the ABC News Town Hall in November 2010 for the election which live-streamed on Facebook and ABCNews.com. Casting assistant for the production of ABC's "What Would You Do?" -
Promotions/Events InternX 103.9 Fm May 2010 - Aug 2010Assisted in the promotion/events department.Set up company's booth at events such as Warped Tour and various concerts.Set up promotional supplies at the station's sponsored Warped Tour Bowling League.Participated in street hits, promoting the radio station and giving out concert tickets to fans.
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Public Relation'S Intern- FreelanceThe Torres Firm Feb 2010 - Jul 2010Tempe, Arizona, UsAssisted with various events put on by the company and their clients.Created Powerpoints and articles for client's events.Assisted with organization and promotion of company's charitable events. -
Breaking News ReporterThe Arizona Republic Jan 2010 - May 2010Phoenix, Az, UsReported breaking news.Published work every Tuesday and Thursday for azcentral.com and their printed piece.Used social media to track and promote stories.Storm-chased and live-streamed with Channel 12 for azcentral.com.Received a William Randolph Hearst Award in Spot News. -
News InternTmz May 2009 - Aug 2009UsAssisted with editing and finding news stories.Edited and created photo galleries for online.Used social media to gather information.Experienced the breaking news story of Michael Jackson's death.
Chelsea M. Skills
Social Media
Video Production
Digital Photography
Media Relations
Video Editing
Corporate Communications
Non Profit Volunteer
Videography
Video
Photojournalism
Facebook
Microsoft Office
Blast
Email
Marketing
Journalism
Avid Media Composer
Online Journalism
Final Cut Pro
News Writing
Public Relations
Marketing Communications
Communication Training
Twitter
Social Media Platforms
Copy Editing
Campaigns
Internal And External Communications
Broadcast
Chelsea M. Education Details
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Arizona State UniversityBroadcast Journalism
Frequently Asked Questions about Chelsea M.
What company does Chelsea M. work for?
Chelsea M. works for Signet Jewelers
What is Chelsea M.'s role at the current company?
Chelsea M.'s current role is Innovative data analyst and marketer.
What is Chelsea M.'s email address?
Chelsea M.'s email address is ch****@****ern.com
What is Chelsea M.'s direct phone number?
Chelsea M.'s direct phone number is +148028*****
What schools did Chelsea M. attend?
Chelsea M. attended Arizona State University.
What are some of Chelsea M.'s interests?
Chelsea M. has interest in Children.
What skills is Chelsea M. known for?
Chelsea M. has skills like Social Media, Video Production, Digital Photography, Media Relations, Video Editing, Corporate Communications, Non Profit Volunteer, Videography, Video, Photojournalism, Facebook, Microsoft Office.
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