I'm a mixed methods researcher with an emphasis on marketing and user experience. I believe in the value of qualitative and quantitative research combined, when possible. I have studied and understand how people process information and use this knowledge to inform my research whether it be about the customer or the business.My background is in Political Science. I received my PhD from the University of California, Merced from the Political Science Department in 2018. I received my BA in Cognitive Science in 2013, MA in Political Science in 2016. Much of my research combines both fields looking at politics in a nuance way. My research interests include party identification, political communication, political language. Some of my research includes looking at language complexity in the Supreme Court and political language during elections. I also have work looking at the physiological predispositions conditioning framing effects. -- Skills --Quantitative: Experimental Methods, Research Design, Survey Design, Data Processing (Introductory Statistics, Regression, Maximum Likelihood, Matching, Sentiment Analysis, Conjoint)Qualitative: Focus Groups, Bulletin Board, Telephone Interviews, Discussion Guide/Stimuli Design, Content AnalysisResearch Methods: Brand Identity & Equity Tracking, Usability/UX Testing, Message Testing, Advertising Effectiveness, Media Coverage Tracking, Segmentation, Buyer Insights, Product Development, Purchase Journey, Target Audience Definition, Market Entry StrategyTechnical: R, STATA, SPSS, Acqknowledge, SuperLab/MediaLab, MouseTracker, LaTeX, Python (for web scraping)Check out my website: www.chelseacoe.com