Proper formatting of all emails, using templates if providedOwning the brand voice for all assigned clientsMaintaining copy guides for assigned clients as new feedback comes inConsistently applying universal Longplay copy standardsImplementing feedback with fidelityCopy is error-free and ready for review within one round of editsCreating copy for email content campaigns, promotions/product launches, and automated flows for e-commerce brands Providing feedback and support to other copywritersProviding feedback on storyboards and offering suggestions Monitoring the growth and strengths/weaknesses of the copywriting team to look for areas of improvementEnsuring all copy has zero errors and is up to Longplay standards regarding strategic goals and creative directionWriting and editing emails that users are excited to open, leaving them wanting more.Ensuring all relevant evergreen editor and client edits are documented in the client’s copy guide so they’re continuously implemented in future copy and we’re constantly learning and improvingCommunicating constructive feedback to leadership and team members to improve our workflow and outcomesWorking directly with the Email Strategist to develop hypotheses and tests to optimize copy performance (eg. headers, CTAs, subject lines, body copy etc.)

Thoroughly understanding the desired outcome for each type of email you edit Ensuring all copy is up to Longplay and individual client standards with regard to the voice, tone, strategic goals and creative directionEnsuring that there are zero errors (typos, grammatical errors, brand-specific errors) in copyProviding feedback and support to copywriters, designers, and the teamInteracting directly with clients as necessary within the approval processMonitoring the growth, strengths, and weaknesses of the copywriting team seeking areas of improvementAugmenting/updating client and internal copy guidelines as necessary and communicating updates to the teamUtilizing a QA editing process that scrutinizes the “micro” (grammar, word choice, formatting flow) as well as the “macro” (does this email have clear CTAs that demonstrate the desired intent without a single scroll?)Maintaining a positive attitude and contribution to workplace culture Effectively utilizing platforms like Slack, Asana, and Google Drive to both communicate and work effectively

Lead contributor to company digital marketing, tech and current event blogs (Yabsta Digital, Yabsta Cayman, Yabsta Toronto, Bermuda Yellow Pages) Writing content for websites, web ads, client and internal social media environments, email newsletters, and moreMaintenance and management of clients'​ individual social media environments, including creating and implementing strategies, Facebook Ads, and more Copy editingDeveloping and executing internal and client online and content marketingInitiating and monitoring SEO campaigns for clients and Yabsta Network jurisdictionsDeveloping, launching and maintaining inbound marketing strategy

Produced quality, original writing in the form of articles 300-500 words in length on a variety of topics for online, content-driven websites such as Ehow and Livestrong.