TALK Hong Kong exists to prevent child sexual abuse and support survivors. I joined the Board in 2024 as an Independent Board Director to lend my advocacy experience in the women empowerment space as well as over 15 years in the fields of branding, marketing, and communications, to help build awareness for this important cause and to help inspire meaningfu change in Hong Kong sexual abuse policies.

I teach the course Collaborative Problem Solving, which explores theories and techniques that bolster team-based creativity and decision making. As contemporary organizations increasingly move from individualized, top-down problem-solving processes to team-managed approaches, they require new communication competencies in order to innovate. Such competencies include the convening of stakeholders; shared leadership; integrative fact-finding; tactics for creativity; deliberative discussion; consensus-building; and collaborative report preparation/presentation.

I oversee the global marketing and communications strategy development and implementation for The Executive Centre, Asia's premiere premium flexible workspace provider. I founded the department upon joining TEC in 2017, and since have grown the team to 19 people, spread across our 7 different regions.Our department handles everything brand related; from TEC's website development and SEO strategy, digital and SEM strategy implementation, and social content, to developing marketing collateral, public relations outreach, and partnerships, our purpose it to build brand awareness, position TEC as a thought leader in the corporate real estate industry, and ultimately drive business growth. Our ad campaigns generate millions of USD worth of contract revenue, and our share of voice has dramatically increased over the last 3 years. We have helped push The Executive Centre into the modern era, using our data to better understand our Members and to inform our own design innovation. We've crafted The Executive Centre's voice to be that of the Future of Work - our understanding of what corporates need and expect from their workplace is why MNCs such as Google, JP Morgan, Salesforce, Netflix and many more come to us to help them better the workplace experience for their employees as well as utilise their workplace strategy to build business efficiencies.

I was brought onto The Executive Centre team to take the 23 year old brand through a digital, and ultimately brand, transformation process, as well as found and build the brand's marketing department from scratch. This included:- Conducting consumer and stakeholder research to identify TEC's USPs and brand differentiation amongst the flexible workspace industry players- Redefining TEC's Mission, Vision, and Brand Identity based off of those consumer and stakeholder insights- Building brand guidelines to ensure consistency across our 11 regional markets- Creating a Global Marketing Team infrastructure, including developing departmental verticals, identifying KPIs for each, and recruiting talent to help drive that marketing vision forward- Identifying target audiences both globally and regionally- Re-lauching all of TEC's communication channels including social medias, email marketing, internal comms, etc.- Analysing our CRM to segment Member demographics and identify archetypes- Establish partnerships with key industry organisations through sponsorships or trade barters to build brand credibility and increase awareness in key consumer sets- Designing yearly Global and regional marketing strategy- Managing budget of over 2.2 mil USD, ensuring YOY increased ROIUltimately, my responsibility was to increase brand visibility, credibility and awareness globally, as well as utilise previously untapped channels to drive leads and revenue.

-Lead the 360 degree production of multi-million dollar campaigns, enforcing timelines, and ensuring that final products achieves the strategic objectives-Manage a global team in both Seoul and New York City, creating streamlined international collaboration and project hand-off-Work with clients and cross-functional teams to develop a digital brand personality, ensuring visual and tonal consistency across all owned channels-Establish a workflow between the global team and all local subsidiaries to ensure a seamless sharing of assets and the maintenance of consistent overall brand messaging-Identify new business opportunities in Asia and lead the strategic development of pitch material

Client: Samsung Mobile, Global (technology)-Oversee the development and implementation of global campaign strategies that support the holistic product family, amplifying reach and extending brand buzz throughout the market lifecycle-Ensure that the brand story is expressed with consistency on digital in a way that is germane to social platforms-Extend brand messaging into local markets in a meaningful and culturally relevant way-Manage a global team in both Seoul and New York City, creating streamlined international collaboration and project hand-off

Current clients include: Kahlúa (food/beverage/spirit), Seagram's Gin (food/beverage/spirit), Chivas Regal (food/beverage/spirit), Olmeca Altos (food/beverage/spirit)Past clients: WellPoint (healthcare/pharmaceutical), Lay's (food/beverage/consumer packaged goods)Utilize consumer insights to create top-level digital communication strategies that drive to defined business goals; ensure that digital strategies are directly connected to both above the line and below the line campaign initiatives, and support brand goals from a 360 degree perspective; determine KPI's and ROI's to track campaign performance; develop digital strategies to target and leverage brand influencers in order to increase brand credibility and sentiment; manage internal budgets and time allocations; lead inter-agency meetings and client presentations with confidence and eloquence; lead new business pitches for the communications team, leveraging consumer insights and current digital landscape knowledge to create innovative and effective channel strategies; establish and nurture meaningful relationships with key stakeholders (clients, agency partners, distributors, influencers); manage internal team members (10+) as well as cross-functional team relationships; design, implement and track digital media campaigns (Facebook, Twitter, YouTube, Instagram, Pinterest); combine quantitative and qualitative metrics analyses to provide insights into ROI; collaborate with external partners on initiatives aimed to build brand loyalty and trust within the marketplace; collaborate with creative/development teams to advise on digital optimizations, helping to create a seamless integration with brand’s on and offline activations; develop social platform strategies and provide guidance and recommendations for brands based on their business goals; collaborate with inter-agency departments to lead growth workshops in order to streamline processes, increase productivity, and provide team members with useful skills

Clients include: Kahlúa (food/beverage/spirit), Seagram's Gin (food/beverage/spirit), Lay's (food/beverage/consumer packaged goods)Creating top-level digital communication strategies that drive to defined business goals; determining KPI's and ROI's to track digital campaign performance; creating effective digital strategies to target and leverage brand influencers; collaborating with media partners to provide maximum digital reach and ROI; building meaningful client relationships; managing internal teams; real-time content development and ideation (Moment Studio); developing and implementing website and mobile app designs including development of copy deck and wireframe infrastructureDesigning, implementing and tracking major digital media campaigns (Facebook, Twitter, YouTube, Instagram, Pinterest); launching various brand's presences on major social channels (Instagram, Pinterest, YouTube)Past clients: WellPoint (healthcare/pharmaceutical)Social media management and strategy; developing channel strategies and POVs on new social channels; combining quantitative and qualitative metrics analyses to provide insights into ROI; collaborating with external partners on a variety of initiatives aimed to build brand loyalty and trust within the marketplace

Responsibilities: Creating, developing, and managing all social media channels (Facebook, Twitter, LinkedIn, and newsfeed); maintaining active online presence; creating new marketing campaigns; writing, distributing, and tracking reach of press releases; managing community outreach projects; writing news briefs and articles; designing white papers and case studies; conceptualizing and directing online brand videos; tracking sales losses through in-person interviews; using deep metrics to report on digital brand presenceKey Accomplishments: Obtained key placements in SAP publications such as Training Magazine and SAP Consultant’s Magazine; increased social media presence to over 750 Facebook followers and over 300 Twitter followers; increased social media interaction by over 200% by instigating and maintaining regular conversations; increased web traffic by 25% through targeted Google Ads and relevant landing pages; developed a You Tube channel with relevant and creative content

Responsibilities:• Assist undergraduates in the Communications department with course work and understanding • Assess undergraduate curriculum alongside graduate professors • Perform interviews and accumulate data for assessment• Conduct research on various communication theories with professors• Teach the undergraduate course, Fundamentals of SpeechKEY ACCOMPLISHMENTS-Received exemplary student evaluations -Was instrumental in helping students overcome their apprehension about public speaking-Completed a Master’s Thesis focusing on communication competency and organizational culture in healthcare organizations that is currently being prepared for publication

Responsibilities:•Establishment of Company Infrastructure and setting of company strategy •Brand positioning and development of brand image•Design and positioning of marketing material•Setting up of client service interface and generating sustainable client relations•Formulation of company work-plan •Development of a PR tactical plan aligned to marketing plan•Managing of new business through portfolio presentation and networking•Maintaining the business website through regular news and photographic updates•Issuing of press releases•Effective management of third party production agencies and suppliers in order to ensure effective delivery•Design and art direction of various events and projects, assuring that they are in line with the client’s ideas and valuesKEY ACCOMPLISHMENTS-Secured over 1,000,000 ZAR (approx. 143,800 USD) in gross profit in the first year of operation -Developed a repeat client list of over 20 prestigious brands such as Heineken, Absolut, and Thomson Reuters-Received press in Marie Claire SA, GQ SA, and at Cape Town Fashion Week and the Durban July-Participated in various high end events such as the J&B Met, Cape Town Fashion Week, the Taste of Cape Town, and the Cape Town Good Food and Wine Show

• Management of weekly Rogue Night events in venues throughout New York City• Strengthening of brand image through client interaction• Maintaining strong relationships with host venues• Formulation of database • Sourcing new venues for special events• Maintaining open communication lines between clients and Rogue Nights upper management• Determining target market through direct contact in marketplace• Hosting events

• Managing one residential floor in the New York University residences• Forming trust-based relationships between student residents and management• Creating open communication lines between residents and upper management of New York University • Designing educational program initiatives to promote cultural understanding and acceptance• Providing the opportunity for interaction between students• Forming an environment that is suitable for learning • Integrating all residents into the community through activities and outings