Chelsea R. Email & Phone Number

California, Arizona, Nevada, New Mexico

• Developed, lead, and ensured execution of TWG’s strategy in alignment with AOP plans for regional chains in Southern CA and the Albertsons Southern CA, Northern CA, and Southwest Divisions• Fostered and managed relationships with chain buyers and key decision makers in each account as well as the Director/VP of Chains, Account Executives, and Execution teams at the wholesalers• Conducted program presentations against TWG priorities, new item initiatives, and chain specific needs;… Show more • Developed, lead, and ensured execution of TWG’s strategy in alignment with AOP plans for regional chains in Southern CA and the Albertsons Southern CA, Northern CA, and Southwest Divisions• Fostered and managed relationships with chain buyers and key decision makers in each account as well as the Director/VP of Chains, Account Executives, and Execution teams at the wholesalers• Conducted program presentations against TWG priorities, new item initiatives, and chain specific needs; maximized distribution and TWG share of merchandising activity, weekly circular, and specialty ads• Analyzed market data and IRI to determine portfolio strengths and risks by chain. Developed program proposals and retail solutions to present to trade marketing teams, retailers, and wholesalers• Partnered with FSO team and wholesaler partners to execute TWG pricing strategy• Acted as conduit to Field Sales, both internally and within the wholesaler, to help maximize retail execution• Proactively managed budgets across multiple business functions including but not limited to Pricing, Incentives, Coupons, Trade Marketing, Demos and Tastings, Travel and Entertainment expenses Show less

California, Washington, Oregon, Arizona, Illinois

• Directly supported 5 Trade Development leads in key SGWS chain markets including all Albertson’s Divisions, Kroger West banners, and select regional chains• Created custom trade marketing programs and leveraged national brand programs to deliver impactful chain programming• Worked cross functionally with brand, legal, finance, analytics, and digital teams • Took active role in chain planning process and presented brand plans to SGWS Account Executive Teams• Attended key buyer… Show more • Directly supported 5 Trade Development leads in key SGWS chain markets including all Albertson’s Divisions, Kroger West banners, and select regional chains• Created custom trade marketing programs and leveraged national brand programs to deliver impactful chain programming• Worked cross functionally with brand, legal, finance, analytics, and digital teams • Took active role in chain planning process and presented brand plans to SGWS Account Executive Teams• Attended key buyer meetings to present trade marketing programs and provide local solutions to meet retailer needs. Show less

Southern California

• Managed SGWS chain merchandising divisions to execute against chain programs and deliver annual sales goals• Lead trade development relationship with local SGWS national accounts team• Drove portfolio brand strategies and merchandising standards across all four chain merchandising divisions; including core chains, emerging accounts, convenience, and DSD • Presented programs, new items, and brand stories to retail chain managers and department leads/wine stewards• Partnered… Show more • Managed SGWS chain merchandising divisions to execute against chain programs and deliver annual sales goals• Lead trade development relationship with local SGWS national accounts team• Drove portfolio brand strategies and merchandising standards across all four chain merchandising divisions; including core chains, emerging accounts, convenience, and DSD • Presented programs, new items, and brand stories to retail chain managers and department leads/wine stewards• Partnered with The Wine Group trade development team to drive TD/FSO alignment initiative • Managed chain sales incentives, travel, and entertainment expenses at or below budget• Achieved volume and distribution goals to help deliver a 104.7% (2017) and 107.4% (2018) on the Southern California market scorecard Show less

Southern California

• Responsible for delivering sales results and managing brand standards in the top 100 ACV independent broad market accounts in Southern California • Established business relationships with SGWS distributor management and sales representatives to effectively drive results while managing lead selling relationships with key buyers across the market• Created and delivered effective sales presentations to achieve weekly and monthly sales goals • Achieved volume and distribution goals to… Show more • Responsible for delivering sales results and managing brand standards in the top 100 ACV independent broad market accounts in Southern California • Established business relationships with SGWS distributor management and sales representatives to effectively drive results while managing lead selling relationships with key buyers across the market• Created and delivered effective sales presentations to achieve weekly and monthly sales goals • Achieved volume and distribution goals to help deliver a 102.3% on the 2016 Southern California market scorecard Show less

Irvine, Ca

Southern Ca

Southern Ca

Southern Ca

Greater Los Angeles Area

Napa, Ca

West Los Angeles Area

Barcelona, Spain