- Re-imagined brand strategy for small businesses by conducting market research and competitor analysis.- Created brand content including on-site copy, social media strategy, and go-to-market strategies.

- Managed brand messaging and creative copywriting on Artifact Uprising’s website while working alongside the design team to deliver creative assets and implement on-site messaging.-Planned and executed in-person events including major trade shows and retail pop-ups to increase brand recognition, gain customer leads, and educate customers on product options.- Tested new acquisition tactics to reach target customers through execution of in-person events and major partnerships with brands such as Rejuvenation, Lonny, and Refinery29.- Collaborated with the design team to develop go-to-market strategies for new product launches including email marketing designs, website placement, and creative assets.

- Managed the launch of new physical products on an e-commerce platform through leading cross-functional communication between engineering, marketing and design teams to hit launch dates.- Advocated for the customer experience by working alongside the engineering team to document user stories and implement bug fixes on-site.- Oversaw day to day production of all printed products including ensuring timely SLA, spotting production trends and issues, and maintaining vendor relationships.

- Guided customers through the entire order process by educating them on product options, supporting them during customization, and following up upon product arrival.- Answered email, phone, and chat inquiries around product questions, order information, and production issues.

- Executed and planned promotional events for a non-profit on a national level- Successfully communicated event and product details between Inventory and Retail Departments- Aided in campaigning to win a contest prize of $500k from the American Giving Awards

- Recruited initial beta users within the Nashville community for a small start-up company creating an event application for the iPhone- Created community partnerships with Nashville non-profits to expand our offering of volunteer opportunities under the ‘Do Good’ channel- Communicated and coordinated descriptions of event opportunities within the Nashville community

- Developed a targeted marketing plan for a social venture producing graphic t-shirts - Oversaw and created a developmental project measuring the cost of customer retention for an accounting team - Implemented strategies to create customer retention through product awareness in the Nashville community- Generated public awareness through social media including Twitter, Facebook, and blogs

- Worked alongside account coordinators to create campaign strategies for clients such as Bushmills whiskey, Converse and Qreme- Aided in event preparation and execution of Green Label Sound’s CMJ after party- Researched market attributes and music industry trends for Converse Rubbertracks studio- Assisted with gathering press clippings for clients such as Nike and Crown Royal

- Assisted with Customer Service by waiting on walk-ins, phone, and mail customers for a CD distribution company- Maintained filing for work orders and catalog samples- Organized customer database and masters

- Helped in the development of marketing and production for a non-profit company selling hand-made Ethiopian scarves- Designed and implemented display table for trade show events for fashionABLE- Provided guidance and assistance for campus representatives across the country