Chelsea Smith Email & Phone Number

Nashville, Tennessee, Us

• Set the vision and road map for the Digital Experience – including CX, content, and analytics – representing Bridgestone and the marketing center of excellence in the Americas and EMEA.• Lead multi-year digital transformation, including fostering stakeholder buy-in; guiding decisions regarding UX/UI, content strategy, SEO, FE/BE development, analytics implementation, and measurement and reporting; and facilitating change management as we consolidate 50+ global websites to support and drive revenue for consumer tire, commercial tire, retread, mobility solutions, talent and corporate. • Establish holistic web content strategy in partnership with brand, product marketing, and strategic communications teams to bring to life the Bridgestone 3.0 vision and What Really Matters messaging platform.• Translate business goals and objectives into iterative UX/UI and enhancements prioritized for revenue-driving improvements across digital experience platforms.

Nashville, Tennessee, Us

• Led the digital experience group for the Bridgestone Americas Marketing Center of Excellence, working to set the vision, build the road map, foster collaboration and buy-in, and guide implementation for all web enhancements for 12+ websites supporting consumer tire, commercial tire, mobility solutions, and corporate. • Successfully delivered eight website redesigns within 18 months: four consumer tire websites, two commercial tire websites and two corporate websites. Success metrics include +23% in e-commerce conversion for consumer tire sites and +71% in time on site in new B2B tire quoting tool.

Nashville, Tennessee, Us

•Oversaw all digital properties representing Bridgestone and Firestone consumer tire brands as well as the BSAM corporate entity to the customer, media and career seekers. •Developed digital marketing strategies to deliver integrated marketing programs that build our brands, contribute to overall sales and fuel revenue growth, including the launch of a new customer-focused consumer tire website for both Bridgestone and Firestone brands and customers.•Led communication and rollout of new analytics framework designed to make both real-time and long-term strategy changes to drive higher engagements and increase conversions on KPIs.•Accountable for three direct reports, six key agency partners, budget management, and providing strategy, technical, and creative support across six websites, paid media channels and 12 social media channels. •Responsible for three direct reports, establishing plans and ensuring the quality of the output as well as performance-related activities.

Nashville, Tennessee, Us

•Oversee corporate digital properties, representing Bridgestone Americas to media, career seekers and community leaders. Program includes budget, team and agency relationship management.•Employ analytics to improve UX, SEO and drive key conversions. Success metrics include consistent YOY traffic increases to bridgestoneamericas.com, tripling organic site traffic to bebridgestone.com within six months, and reducing bounce rate on tiresafety.com from 80% to 20% in first month after redesign.•Guide development of corporate social media strategy, creative, content and media execution to amplify priority corporate messages for all BSA businesses and engage job seekers. Increased YOY social impressions by 87% and doubled engagements in 2018.•Lead SBU enterprise social media program, including governance, issues management and cross-business collaboration.•Lead global working group for Global Public Affairs corporate digital and social media workstream. Responsible for global social media audit, governance recommendations and implementation for all regions.•Protect and enhance the Firestone brand through the Firestone archives collection, including more than 150,000 images and films and 3,000 linear feet of historic company documents. Program includes budget and team management.

Nashville, Tennessee, Us

•Oversee corporate digital properties, representing Bridgestone Americas to media, career seekers and community leaders.•Define KPIs and scorecard to improve UX, SEO and drive conversions. •Develop corporate social media strategy, content strategy and media execution to amplify priority corporate messages for all BSA businesses and engage job seekers. •Lead development of corporate social media program, including governance, issues management and cross-business collaboration.•Oversee branding design and implementation of Bridgestone Tower, the company’s new 30-story headquarters in downtown Nashville.

Nashville, Tennessee, Us

•Work with IT leadership team to create and implement an internal communications agenda that increased engagement, role clarity, candor, collaboration and morale for 400+ IT teammates.•Create communications strategies to give greater visibility to Bridgestone Americas’ IT initiatives and enhance teammate awareness of tools and processes available from IT.•Develop and monitor KPIs to gauge success of IT communications and programming.

Nashville, Tn, Us

•Created and implemented the company’s first social media strategy across multiple channels; developed relationships with consumers, bloggers and online brand advocates; and increased brand awareness within a new customer demographic. •Grew Facebook community by 500% and tripled Twitter followers in first eight months.•Launched and managed affiliate program, which drove 6% incremental sales in 12 months.

Nashville, Tennessee, Us

•Coordinated marketing and sales pursuit efforts for the firm’s healthcare division.•Responsible for gathering and developing content for proposals, presentations and other media in pursuit of $40 million in fees from more than 50 different project opportunities for the firm’s primary market, healthcare.

Brentwood, Tn, Us

•Responsible for managing and assisting in marketing responsibilities including social marketing, website development, gift card and credit card sales, e-mail marketing, brand strategy, customer research and public relations.•Led creation of community website, myKirklands.com, receiving 550,000 website visits and 3.2 million page views in the first month.•Secured $800,000 in publicity value from local media in 12 months, producing significant lifts in sales, email and credit KPIs during new store openings.

Brentwood, Tn, Us

• Maintained optimum inventory levels to maximize sales, gross margin, and inventory turn.• Developed reporting processes for class and program history to determine strength of product. • Created guidelines for testing merchandise including order quantity by class, key performance indicators, and product life cycle.