Chelsea Theroux Email & Phone Number

Toronto, Ontario, Canada

Working with retailers to enable omnichannel customer experiences and stores of the future. - Consult with enterprise retailers about their digital transformation efforts, store technology stack, and customer relationship strategies - Formulate demo presentations and business value analyses that showcase expected ROI - Drive cross-functional collaboration internally to execute to the highest degree in the solution sales process - Offer insights about store experience, store outreach, acquisition and loyalty driving activities in webinars and at trade shows

Toronto, Ontario, Canada

• Leads campaign planning and strategizes product launches, creates marketing briefs, and tracks all project deliverables including assets across socials, online, email, mailers, paid ads, store signage, store events, production, content creation, print media, influencer marketing, and digital publications• Leads and facilitates marketing meetings to provide marketing updates and to share pivots, project results and outcomes• Strategizes ongoing process improvement opportunities and offers suggestions to improve productivity• Seeks business development opportunities to extend marketing reach through building strategic partnerships with brand vendors, community partners, and charitable organizations; tracks outcomes of partnerships• Owns, tracks, and reports on key insights and budgets across-marketing channels to extract key takeaways to form go-forward strategies• Coordinates store events including promotions, launches, trunk shows, private events, and experiential activations• Increased traffic to website and sales growth from direct email by prioritizing strategic product visuals, improving subject lines and CTA buttons• Drove double-digit increases online and in-store during key seasonal events due to strong messaging, clear call to actions, and creative email and social media activations, leading to an increase in basket conversions, and trips to store

London, England, United Kingdom

• Conducted a first-of-its-kind research study as part of the Final Capstone (Dissertation) for my Master's in Luxury & Fashion Brand Management, investigating smart digital stores as the future of luxury store experiences• Brand strategy, retail smart technology, luxury stores, and customer relationship management were focuses• Research strategy entailed interviews with industry experts and a survey targeting Millennial and Generation Z luxury shoppers in the UK and NA to measure consumer confidence• Recommendations were discussed for luxury managers about the incorporation of smart retailing strategies, resulting in highly positive comments from jurors to consider publishing as it contributed novel research to the market

Toronto, Canada Area

• Consistently exceeded targets by optimizing customer data and sales reporting to identify purchasing behaviours, tailor business strategy and merchandising, and refine product assortment• Increased SPH by 34% and client loyalty rate through clienteling and creation of employee store education programs• Represented Canadian market at NYC brand expo to relay consumer insights to improve product strategy

Toronto, Ontario, Canada

Yorkdale

• Achieved a 45% turnaround in YTD business and increased customer loyalty by leveraging digital selling skills, utilizing CRM tools, creating personalized selling approaches, and utilizing analytics to create localized visual displays• Increased the department’s return client business rate by 5% in 6 months utilizing CRM tools

Toronto, Canada Area

• Developed business plans and synthesized an in-store app experience to deliver personalised customer offerings• Managed daily business, set priorities and action plans, coached sales teams, and executed merchandising directives

Toronto, Canada Area

• Worked to build an interconnected community of alumni through fundraising initiatives, networking events, and alumni socials• Planned an alumni networking event that was attended by over 100 alumni and current students and co-founded the “Creative Industries Alumni Connect,” a student mentorship program

Oakville, On

• Styled and assisted customers in creating outfits for unique lifestyles, assisted in the creation and building of visual store displays, and participated in coordinating store events

Toronto, Canada Area

• Assisted the Senior Buyer in the Women's Hosiery, Intimates, and Sleepwear category• Performed assortment planning, conducted trend research for future product lines, compiled competitor matrices, and prepped showrooms for line reviews

Ryerson University

• Produced Ryerson's two annual fashion shows• Served as the liaison to graduating design students, hired external talent, held model castings, created show lineups, handled talent release forms and critical paths, and managed backstage activitieswww.massexodus.ca

Oakville

• Administrative operations and client services, answering the phone, handling company computer software, organizing student files, emailing clients, creating and organizing company documents, and assisting with live productions

Master'S Degree, Fashion & Luxury Brand Management

• Awarded and delivered the Valedictorian speech at the 2021 Graduation Ceremony • Luxury brand strategy, branding, digital marketing.

Certificate, Digital Marketing

• BrainStation is the global leader and trusted industry partner in tech education • Course discusses: Search Engine Marketing (SEM).

Bachelor’S Degree, Creative Industries

Activities and Societies: Creative Industries Alumni Association, Mass Exodus 2016: Content Coordination Team • Specialization in fashion.