Chelsea Thompson-O'Brien

Chelsea Thompson-O'Brien Email and Phone Number

VP, CX Strategy | Building Modern Brands & Experiences @ VML
Chelsea Thompson-O'Brien's Location
Canada, Canada
Chelsea Thompson-O'Brien's Contact Details

Chelsea Thompson-O'Brien work email

Chelsea Thompson-O'Brien personal email

n/a

Chelsea Thompson-O'Brien phone numbers

About Chelsea Thompson-O'Brien

Hi! I'm sunny and cerebral. I help build modern brands and experiences by translating their positioning into cultural impact, driving business results with empathy and ethical problem solving. I have over 12 years of experience across various industries, including entertainment, CPG, sports, retail, travel, fashion, gaming, government and QSR.As VP, CX Strategy at VML, I co-lead multidisciplinary teams (strategists, UX, futurists, creatives, clients) to create effective, purposeful, and audience-based experiences that contribute to brand reputation, equity, and profit.My core competencies include brand positioning and creative strategy, experience strategy, discovery and research, workshop facilitation, measurement and performance tracking, content strategy, and communications planning. Beyond the ‘office’, I'm the founder of the pat collective, the former Program Director for Miami Ad School's Strategy Boot Camp, an instructor and a volunteer for multiple local organizations. I'm also a persistent student (currently Sustainable Production, Mini MBA and wines 101) and the member of multiple ‘very cool’ clubs (book, cookbook, podcast, comedy, music).

Chelsea Thompson-O'Brien's Current Company Details
VML

Vml

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VP, CX Strategy | Building Modern Brands & Experiences
Chelsea Thompson-O'Brien Work Experience Details
  • Vml
    Vp, Cx Strategy
    Vml Aug 2024 - Present
    New York, New York, Us
    TO // MTL // VANVML is a leading global creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
  • Experience.Monks
    Strategy Director
    Experience.Monks Feb 2021 - Aug 2024
    Toronto, Ontario, Ca
    NY // LA // SF Experience.Monks (formerly Jam3) is a design and innovation agency, named Campaign's Digital Innovation Agency of the Year. Now part of the Media.Monks network, AdWeek's inaugural AI Agency of the Year. I co-lead multi-disciplined teams of clients, strategists, researchers, UX, designers, writers, technologists, futurists, analysts and content marketers to create effective, purposeful and audience-based experiences that ultimately contribute to brand reputation, equity and profit. Oh, and because it's E.M, those smart and innovative experiences I mentioned always include a touch of whimsy, and I personally get to have a lot of fun while we push the limits of what was once, sometimes moments before, thought possible.Since joining, I have worked on 80+ projects, including: our first innovation sprint inventing a family music festival (virtual, to boot), designing the future of language learning, branding and software discovery where we familiarized mixed reality collaboration, democratized exclusive music events, simplified autonomous driving and built a business from the ground up. I also manage two direct reports, co-led the development of the mentorship program, was requested as a mentor 3x for another S4 company, and have been involved as a coach for We3, our internship program. Last year, I spoke about the future of commerce with a wicked smart client of ours at AdWeek New York and published a thought piece on how any marketer can approach voice technology (and innovation, generally) with intention, enthusiasm and confidence.Areas of focus: business transformation, brand positioning, creative strategy, product innovation, virtual experiences, pitchingIndustries: Media (Complex), Entertainment (Netflix), Tech (Google), CPG (Red Bull), biotech, professional services, new business, and more
  • Experience.Monks
    Senior Strategist
    Experience.Monks Mar 2020 - Feb 2021
    Toronto, Ontario, Ca
  • Miami Ad School (M.Ad School)
    Guest Lecturer
    Miami Ad School (M.Ad School) 2022 - 2023
    Miami, Fl, Us
    Repeat guest spot teaching creative students the power and value of research and insight.
  • The Pat Collective
    Founder & Brand Strategist
    The Pat Collective 2020 - 2022
    the pat collective is a platform that connects good people over formative stories. The goal is to make heavy conversations lighter, intersecting our versions of "self" (performed - social media, public persona; inner world - thoughts, feelings; professional - composed, driven) to live more truthfully. Through the bravery of speakers, writers and contributors, attendees will be able to draw parallels in others' stories to unlock comfort in their own experience. Participation is verbal and non-verbal, with everyone welcome. It is of particular importance that modern masculinity be promoted by creating a safe space for questions, discussion and growth
  • Wunderman Thompson
    Senior Strategist
    Wunderman Thompson Apr 2018 - Mar 2020
    New York, Ny, Us
    TO // MTL Wunderman Thompson is a creative, data and technology company. I worked to connect across client teams, departments, and agencies to develop effective solutions that future-proof our clients' businesses. I had the fortune of working with multiple clients on projects ranging from creative strategy, product design, digital transformation, CMS integration, content strategy and communications design. Areas of focus: business transformation, creative strategy, communications strategy, content strategy, digital strategy Clients: Volkswagen, Dairy Farmers of Canada, Danone (Activia, OIKOS, Danone, SILK), new business
  • Wunderman Thompson
    Strategist
    Wunderman Thompson Oct 2016 - Apr 2018
    New York, Ny, Us
  • Miami Ad School
    Program Director & Instructor, Strategy Boot Camp
    Miami Ad School 2017 - 2020
    Miami, Fl, Us
    Miami Ad School is the world's most awarded idea school.I lead instructor recruitment, curriculum development, student mentorship, material review, partnership management and event planning. Consistently exceeded the student recruitment goals, with international and Canadian recognition. I was also a weekly instructor for the Portfolio portion of the Strategy & Planning Boot Camp, responsible for developing a mini-curriculum that helps shape how students present themselves to current and future employers. This role afforded me more consistent connection with students, ensuring the pacing and materials were tracking.
  • Miami Ad School
    Program Manager, Strategy Boot Camp
    Miami Ad School 2016 - 2017
    Miami, Fl, Us
  • Grip Limited
    Strategist
    Grip Limited Mar 2015 - Oct 2016
    Tokyo, Jp
    Grip is a full service creative agency and part of the Dentsu Aegis NetworkMember of the Consumer Intelligence team at Grip working with teams including Creative, Analytics, Client Services and media to craft brand and campaign strategies. Clients: Expedia.ca, RBC, Yum Brands (Pizza Hut, KFC, Taco Bell), Bell Media, Dare Foods (Boulangerie Grissol, Breton, Bear Paws), Lindt, Oshawa Centre
  • Grip Limited
    Social Media Strategist
    Grip Limited Feb 2013 - Feb 2015
    Tokyo, Jp
    Member of a multi-disciplinary team, specializing in strategy and media to work in collaboration with creative counterparts. Developed and managed complete social media strategies for key clients. Highlights included introduction of social commerce, evolved performance tracking and projection passing results.
  • Henderson Bas Kohn
    Digital Communications Manager & Analyst
    Henderson Bas Kohn Feb 2012 - Feb 2013
    Toronto, Ontario, Ca
    henderson bas kohn was one of Canada's most awarded digital agencies and part of MDC Partners Introduction to the industry that further ignited my passion. Hybrid role in which I was responsible for campaign/social/digital/media reporting and social strategy. Created social strategies for clients, including content direction, community management, social/competitive listening and delivering on measurable objectives. Clients: Coca-Cola, Mercedes-Benz, Mondelez and Nestle

Chelsea Thompson-O'Brien Skills

Social Media Marketing Social Media Facebook Community Management Digital Strategy Digital Marketing Google Analytics Content Strategy Marketing Analytics Creative Strategy Online Advertising Strategy Radian6 Twitter Copywriting Digital Media Microsoft Office Interactive Marketing Media Planning Brand Development Web Analytics Mobile Marketing Advertising Leadership Business Development Marketing Strategy Integrated Marketing Email Marketing Strategic Planning Online Marketing Strategic Communications Project Management Data Analysis Multi Channel Marketing Google Adwords Semrush Time Management Team Management Public Speaking Connections Planning Strategic Data Analysis Adobe Marketing Cloud Sysomos Keyword Research Customer Journey Mapping Customer Journeys Communication Design Digital Communication Content Marketing

Chelsea Thompson-O'Brien Education Details

  • Marketing Week Mini Mba With Mark Ritson
    Marketing Week Mini Mba With Mark Ritson
  • The Unschool Of Disruptive Design
    The Unschool Of Disruptive Design
    Sustainable Design & Production
  • Cambridge Judge Business School
    Cambridge Judge Business School
    Circular Economy And Sustainability Strategies
  • Algonquin College Of Applied Arts And Technology
    Algonquin College Of Applied Arts And Technology
    Advertising

Frequently Asked Questions about Chelsea Thompson-O'Brien

What company does Chelsea Thompson-O'Brien work for?

Chelsea Thompson-O'Brien works for Vml

What is Chelsea Thompson-O'Brien's role at the current company?

Chelsea Thompson-O'Brien's current role is VP, CX Strategy | Building Modern Brands & Experiences.

What is Chelsea Thompson-O'Brien's email address?

Chelsea Thompson-O'Brien's email address is th****@****ive.com

What is Chelsea Thompson-O'Brien's direct phone number?

Chelsea Thompson-O'Brien's direct phone number is +164753*****

What schools did Chelsea Thompson-O'Brien attend?

Chelsea Thompson-O'Brien attended Marketing Week Mini Mba With Mark Ritson, The Unschool Of Disruptive Design, Cambridge Judge Business School, Algonquin College Of Applied Arts And Technology.

What skills is Chelsea Thompson-O'Brien known for?

Chelsea Thompson-O'Brien has skills like Social Media Marketing, Social Media, Facebook, Community Management, Digital Strategy, Digital Marketing, Google Analytics, Content Strategy, Marketing, Analytics, Creative Strategy, Online Advertising.

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