Chelsea Watson Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

I joined this strategic innovation firm to develop a growth plan for the design practice while building client relationships and supporting my team of product, service and visual designers as the organization went through a significant restructuring. My practice plan centred around OKRs that laddered up to the new company vision and focused on delivering quality work, fostering interdisciplinary collaboration and furthering user-centred design methodologies.Key Projects: UCB Digital Patient Experience Vision, OpenStock MVP Delivery, Janssen Innovation Program Development, Normative Design Practice Plan

Toronto, Ontario, Canada

During my time with TD I oversaw experience strategy, UX/UI design and design delivery for products across the insurance journey, building relationships with VP level stakeholders to understand their objectives and demonstrate the value of human-centered design. I also established myself as an inclusive leader, focusing on hiring, onboarding, mentoring and retaining top design talent.Key Projects: TD Insurance Mobile Servicing Strategy, TD Mobile Claims Design & Delivery, TD Design Center of Excellence Employee Onboarding Experience

Toronto, Ontario, Canada

I balanced strategic design work with team oversight and client management in this senior leadership position, namely leading product design for various IBM Sterling platforms and Walmart Canada’s e-commerce app and websites. Additionally, as Head of Experience for Canada, I supported hiring and growth for a team of 30 designers, managing the transition to remote work and promoting culture and community while shifting to an increasingly distributed staffing model.Key Projects: IBM Order Management Modernization, Walmart E-Commerce Product Design, Academy Sports App Discovery, Rooms to Go Native App Proposal

Toronto, Ontario, Canada

I honed my strategic design practice in this management role while leading cross-discipline teams and managing six direct reports. I led the product design program for Freedom Mobile, which included overseeing the creation of their design system, and collaborated with data and tech to establish a strategic digital roadmap for Metrolinx that would significantly improve the door-to-door transit journey for millions of Canadians.Key Projects: Freedom Mobile Servicing Experience & Design System, Metrolinx Digital Transformation Roadmap, Royal Bank of Canada Client Management Product, Shaw Communications Service Design Strategy

Toronto, Ontario, Canada

I worked closely with the MAS leadership team to plan and grow their UX Bootcamp, culminating in the oversight of a group of students and instructors for the duration of the three month course. I reworked the curriculum to follow the stages of design thinking, and optimized the material based on student and instructor feedback from previous years. Additionally, I introduced client projects to the program, leading students to create and present real work based on real briefs for Walmart and Air Canada.

Calgary, Alberta, Canada

In my year on the Customer Experience team at this strategic digital agency I grew my design leadership and experience strategy skills exponentially. I led UX and content strategy for CUPS, one of Calgary's largest non-profits, and was integrated into the Alberta Treasury Branch innovation design team to help bring their new mobile challenger bank product to life.Key Projects: CUPS Digital Experience Strategy, Brightside Bank Mobile Product Design, DIRTT UX Design Delivery & Strategy, Startup Calgary UX Design

Calgary, Alberta, Canada

As an instructor with my alma mater, I combined marketing theory with real-world application of concepts to develop course materials, assignments, presentations and lectures for the Marketing & Strategic Communications Certificate program, while providing feedback and career guidance for over 60 continuing education students. Courses included Intro to Marketing & Strategic Communication and Digital Research.

Calgary, Alberta, Canada

Pivoting into a role on the creative team allowed me to apply my strategic perspective to design, leading UX on numerous projects for global Fortune 500 companies while providing career management, training and performance reviews for junior team members. Projects included leading a four person UX team to redesign the Blue Shield of California apps and website, developing detailed wireframes and prototypes as a product designer for AT&T, and playing a lead role in the award-winning redesign of Visa's intranet app and site.Select Projects: AT&T Buy Flow Product Design, Visa Employee Intranet App & Web Design, Blue Shield of California Member Experience Strategy, American College of Education Rapid Design Lab

Calgary, Alberta, Canada

During my stint in SEO I found my niche by advocating for content driven search strategy, refining clients' digital properties to increase value, traffic and conversions while maximizing technical health to enhance user experience and accessibility. Key projects included analyzing internal and external search behaviour to develop the content strategy for Nissan's Competitive Advantage, and determining the Citi ThankYou rewards SEO strategy based on an extensive content and technical audit.Select Projects: Nissan Competitive Advantage Content Strategy, Infiniti SEO Content Management, Citibank ThankYou SEO Strategy

Bachelor Of Applied Communications, Information Design

Intro To Web Development Certificate