Responsible for developing integrated marketing campaigns that effectively position, promote, and drive demand for Xactly's secure, cloud-based incentive compensation and performance management solutions.

I worked closely with data scientists, engineers, product managers, and UX/UI designers to help provide the best experience of the company's innovative software to end users and customers. I created and implemented the company’s digital content and acquisition strategy, and continued to optimize the overall customer experience daily.

As the digital marketing manager, I delivered integrated digital marketing campaigns thatoutperformed the competition and helped TraceGains acquire new customers and retain current ones.Responsibilities:• Create, implement, maintain and manage all paid advertising and media placements on various platforms and industry publications, including AdWords, LinkedIn Advertising, Bing Ads, DoubleClick and other social media advertising outlets• Led user research workshops to realign company branding, voice/tone, and overall content strategy• Create and implement social media strategies• Manage and maintain all company social media accounts and relevant social media groups • Perform keyword research for site optimization, and perform SEO audits on pages, websites and social media channels as needed• Manage all email communication with customers, potential customers and internal contacts. This includes campaign design, email copywriting, and analyzing data after campaign completion. o Increased average site traffic by 100%, and have increased average new leads by 997%• Develop strategy for and produce relevant, timely and influential content for targeted lead nurturing campaigns• Develop relationships with industry bloggers/publications to extend reach of our digital marketing efforts• Produce regular industry-relevant blog, social media, and website content, understanding the requirements of each platform and crafting messages that will garner the greatest attention and traction for our target audience• Provide direction and concepts for design layout of new print materials, sales collateral, content pieces, logos and site pages• Edit and proof all communication before being released into the wild• Create, manage, and interpret in-depth marketing and analytics dashboards to be presented to the CEO, all VPs and investors, providing direction and next steps

Launched the company’s first coordinated social media effort and provided guidance to managers and employees throughout the company. Helped the company save on outsourced communication by adding communication efforts to my job role.Responsibilities:• Conducted social media audits and competitor audits to determine the direction needed for the company’s social media• Built and implemented a social media strategy that ensured appropriate messaging was executed online to support company goals utilizing Facebook, LinkedIn, Twitter, YouTube, Google+, Instagram, Pinterest, etc.• Developed and maintained an editorial and content calendar• Successfully increased the brand’s overall social following and engagement by 60% • Was responsible for day-to-day project management of social media accounts including content creation, monitoring, messaging and engagement, outreach and reporting• Responsible for researching, writing, editing, designing and proofing content for the company’s blog• Responsible for the development of content and micro content for various social channels, including blog posts, social posts, pins, images, videos, etc.• Managed all partnerships with third-party agencies to ensure company’s goals were met. This included agencies for copywriting, paid search advertising and marketing automation consulting.• Conducted blogger outreach and relationship management with industry influencers• Helped build and implement a segmented lead nurturing program• Helped to revamp email campaign performance overall by conducting A/B testing with email subject lines, times/days emails were sent, email messaging and design, etc.

Focused on creating compelling content and developing results-driven strategies to various customers in different industries. Was also the lead digital communications specialist for all PPC clients.Responsibilities: • Helped on-board and train new team members in areas of digital marketing and communications• Created and revised social media strategies for clients in a variety of industries to include managed hosting, commercial baking, marketing, health and wellness, and travel• Responsible for developing content across various social channels, which include blog posts, tweets, status updates, pins, photos, and videos• Utilized various automation and analytics tools to assist with marketing efforts, which include HubSpot, Marketo, Hootsuite, MyMediaInfo, Google AdWords, Bing Ads, Google Analytics, etc.• Created automated email workflows based on segmentation for inbound marketing clients• Composed engaging copy for email campaigns• Created impactful digital marketing campaigns for demand generation clients• Reported on analytics and metrics for above-mentioned campaigns• Researched and created various forms of digital content for clients• Helped to conduct qualitative market research• Performed web audits for new and prospective clients, helping them to improve web properties• Performed competitive web audits for new and prospective clients, helping them understand their competition. These audits were performed for the above-mentioned clients as well.• Worked on copywriting for client web properties• Performed SEO research and execution• Executed and managed PPC campaigns on various platforms, which include AdWords, Bing Ads, AdRoll, LinkedIn Ads, Facebook Ads and various other social advertising platforms• Successfully increased PPC leads by 300% in one month• Experienced in web content management systems including ModX, ExpressionEngine and Wordpress, HubSpot, etc.

• Manage new and existing client accounts • Organize and maintain client files • Schedule appointments, coordinate meetings, and make arrangements for conferences, meetings and events/workshops • Provide direct support to Professional Services leadership in all aspects of managing day-to-day operations • Act as a liaison between senior management and clients/colleagues to facilitate work and accomplish collaborative objectives • Create reports on client status and understand their progress at all times • Manage data entry migrations and data corrections for multiple software systems • Gather required documents needed for services provided to ensure completion of project for various departments • Assist with and oversee various projects if needed

• Manage marketing projects• Manage new listings• Update and maintain websites• Manage social media websites• Develop and maintain team filing systems• Serve as point of contact when handling customer inquiries• Assist with administrative duties