Chelsey Bowers Email and Phone Number
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Innovative business, marketing leader with a fervor for driving strategy. A visionary with a keen eye toward emerging trends. Known for strong work ethic, leadership, project management, data analysis and problem-solving skills. Passionate about transforming opportunities into compelling strategies that consistently surpass performance targets.
Wea Member Benefits (Retirement And Insurance Programs For Wisconsin Public Scho
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Marcom ManagerWea Member Benefits (Retirement And Insurance Programs For Wisconsin Public SchoMadison, Wi, Us
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Chief Marketing & Growth OfficerInteract Communications Mar 2024La Crosse, Wisconsin, United StatesA marketing agency with a higher-ed calling. Interact Communications, Inc. is a full-service marketing and strategic enrollment management agency that specializes in optimizing conversions while improving the student experience.• Create and manage comprehensive B2B sales strategies, including martech and pipeline• Lead and mentor cross-functional teams and vendors, creating a culture of engagement • Develop campaigns and negotiate with media and PR vendors for optimal ROI and conversions• Identify business opportunities and potential customers and track sales data to refine market segments• Research market demand to determine product lifecycles and pricing strategies • Increase brand visibility through marketing initiatives, manage traditional and digital strategies • Represent the company at interviews, industry events and keynote speaker at conferences -
Senior Marketing Manager - Brand And AdvertisingMadison Area Technical College Dec 2019 - Jan 2024Madison, Wisconsin, United States• Developed and implemented integrated, omnichannel campaign strategies that increased overall brand awareness and reaped an 18% YOY increase in page visits and 8% increase in applications• Managed cross-functional teams/vendors as well as $3MM+ marketing budget to best synchronize tactics, goals with budget, resources---consistently staying within 1% at year end• Enhanced customer journeys through metrics and data-driven insights to improve matriculation and conversion rates by 6% YOY based on target segments• Served on the Leadership team to develop 3-year strategic plans and improve operations• Championed digital transformation by integrating cutting-edge technologies for a competitive edge to heighten customer engagement and efficiencies• Earned over 30 regional and national awards in the past year for outstanding integrated campaigns, ad content, videos, and UX web redesign -
Senior Marketing And Communications LeadMadison Area Technical College 2010 - 2019Madison, Wisconsin, United States• Synthesized metrics and analytics to maximize campaign effectiveness• Coordinated, managed over 300 projects/yr., optimized workflow efficiency• Led, mentored cross-functional teams/vendors to create a culture of engagement• Oversaw vendors and media buying to optimize budget and achieve optimal outcomes• Developed content for earned and paid media as well as internal newsletters (3x/week)• Managed $3MM+ marketing budget to align tactics and goals with budget and resources• Spearheaded marketing and philanthropy campaigns to increase applications and conversions
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Owner And Chief Marketing OfficerMade You Look! Strategy And Marketing Jan 2006 - Jan 2010• Analyzed businesses’ strengths and deficiencies to develop SMART objectives and strategies• Developed and executed strategic integrated marketing campaigns to target primary segments and improve brand recognition resulting in increased customer acquisition/conversion rates• Facilitated training sessions; led strategy and sales meetings to ensure improved customer satisfaction rates and optimized efficiencies
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Director Of Marketing & CommunicationsCost Cutters Family Hair Salon 2007 - 2009Madison, Wisconsin, United States• Developed content for earned and paid media as well as internal newsletter• Led successful brand-building campaigns to increase new customers by 8%• Managed large marketing budget for optimal tactic-goal alignment and success• Conducted impactful training and strategy, sales sessions, and mentored teams• Led and mentored diverse teams to create a culture of inclusion and engagement• Oversaw vendors and media buying to optimize budget and achieve optimal outcomes• Aligned product strategies with corporate promotions and events to reduce costs by 12%
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Director Of Marketing And CommunicationsWard-Brodt Music 2005 - 2007Madison, Wisconsin, United States• Facilitated training sessions and led strategy and sales meetings• Developed content for earned and paid media as well as internal newsletter• Led and mentored diverse teams to create a culture of inclusion and engagement• Managed large marketing budget to align tactics and goals with budget and resources• Leveraged earned/paid media efforts to enhance brand and secure key media coverage• Oversaw vendors and media buying to optimize budget and achieve optimal outcomes• Aligned promotions and events with campaign to reduce costs and increase sales by 20%
Chelsey Bowers Skills
Chelsey Bowers Education Details
Frequently Asked Questions about Chelsey Bowers
What company does Chelsey Bowers work for?
Chelsey Bowers works for Wea Member Benefits (Retirement And Insurance Programs For Wisconsin Public Scho
What is Chelsey Bowers's role at the current company?
Chelsey Bowers's current role is Marcom Manager.
What is Chelsey Bowers's email address?
Chelsey Bowers's email address is cb****@****ege.edu
What is Chelsey Bowers's direct phone number?
Chelsey Bowers's direct phone number is +160822*****
What schools did Chelsey Bowers attend?
Chelsey Bowers attended Rutgers Business School, Lakeland University, Lakeland University, Madison Area Technical College, Madison Area Technical College.
What are some of Chelsey Bowers's interests?
Chelsey Bowers has interest in Llc, Tom Steyer, Bloomberg Businessweek, Inc, Community, Twisted Lobster, Band, Fast Company, Seafood Restaurant, Wired.
What skills is Chelsey Bowers known for?
Chelsey Bowers has skills like Marketing, Public Relations, Social Media, Marketing Strategy, Advertising, Creative Direction, B2b, Singing, Event Planning, Public Speaking, Management, Customer Service.
Who are Chelsey Bowers's colleagues?
Chelsey Bowers's colleagues are Michael Dorn, Brenda Echeverria, Chfc®, Crpc®, Rahul Gupta, Tonya Pertzborn, Beth Gold, Sue Walters, Lanna K..
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Chelsey Bowers
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