Provides multicultural styling and casting direction to support Carter’s, OshKosh B’gosh, Little Planet, Child of Mine, Just One You and Simple Joys brand shoots. Leads multicultural marketing creative for paid media display ads and corporate communications. Strategizes and creates organic social media content to support diversity and inclusion initiatives. Designs brand mailers. Develops Carter’s, OshKosh B’gosh and Little Planet packaging and effectively partners with licensees to maintain brand standards.

Developed digital corporate communications and videos. Designed environmental creative for corporate offices, distribution centers and billboards. Created leadership decks, digital corporate templates and print collateral. Managed digital brand creative assets for corporate partners. Collaborated cross-functionally to develop investor relations, careers and compliance sites as well as field and corporate Intranet sites. Created organic social media assets to support diversity and inclusion initiatives and partnerships.

Developed concepts, provided shotlists and metadata, and orchestrated delivery of product for shoots. Designed print catalogs, postcards and packaging. Provided photo retouching direction on lifestyle photography. Directed flatlay shoots.

Drafted marketing and visual merchandising field communication, including checklists, planograms, window/in-store setups and bi-weekly product delivery updates. Coordinated delivery of custom new store opening communication. Integral team member in development and distribution of visual standards manual and bi-annual Style Guide. Effectively managed monthly marketing floorsets for approval walk-thru's in mock lab.

Drafted and distributed detailed field merchandising, marketing and new store opening directives. Designed and distributed bi-annual product style guide to cross-functional partners. Set and managed in-store visual marketing, pricing setups and new store concepts and initiatives for corporate walk-throughs and creative planning sessions at brand lab.