Conference Connect helps exhibitors maximize their conference ROI through tailored attendee engagement before, during, and after an event. Conference Connect is a bespoke email marketing agency + event advisor that helps conference exhibitors streamline lead follow-up and drive higher conversion rates by ensuring timely, strategic communication with potential clients.Spending a few extra dollars to follow up with leads immediately results in revenue and time saved, guaranteed. Learn more at www.conferenceconnect.co!Our Process:-Pre-conference: We design email campaigns to encourage key attendees to visit exhibitor booths.-During the event: We support lead capture through interactive booth experiences and attendee messaging via the conference app.-Lead management: Exhibitors send us images of collected business cards, and we handle data entry into their CRM or a spreadsheet.-ROI tracking: We provide a downloadable live dashboard that tracks lead conversions and conference ROI.-Post-conference follow-up: We follow up with leads within one business day, scheduling second meetings and ensuring exhibitors stay top-of-mind.-Missed leads: For those who didn’t visit the booth, we run targeted email campaigns to introduce them to the exhibitor’s services.With a proven track record of attending conferences for Proxi and successfully maximizing ROI through communication before, during, and after the event, I understand the importance of timely follow-up. My background in complex email marketing campaigns and company messaging ensures that I can deliver high-quality, results-driven engagement strategies. I treat every client's success as my own, ensuring the process is seamless, effective, and customized for each exhibitor’s needs.

Proxi Interactive Maps is the world’s easiest-to-use map creation tool, helping marketing teams from Destination Marketing Organizations, Chambers of Commerce, and Media companies with placemaking. We also work with large-scale enterprise teams to ingest and visualize location data. We offer an innovative mapping suite with lead generation and activation layers. Learn more at www.proxi.co!I am passionate about my work at Proxi, which includes:-Developing and implementing a comprehensive marketing plan across multiple channels that drove significant growth, resulting in over 30 thousand map creators, hundreds of thousands of maps, and over 19 million map points.-Leading go-to-market strategy, brand positioning, and demand generation efforts, focusing on customer acquisition and engagement.-Spearheading the creation of high-converting campaigns, leveraging content marketing, SEO, and partnership strategies to drive inbound leads and user growth.-Building a scalable SaaS solution by integrating customer feedback and market insights into the product development cycle.Proxi marks my third entrepreneurial venture (my first venture backed company), and the experience I've gained in product development, marketing, and scaling businesses across different industries has shaped my passion for building solutions that drive real-world impact.

My second entrepreneurial endeavor was a debt-backed Landscape Installation Company in King County, specializing in residential installations. We transformed clients' yards with new landscaping, decks, retaining walls, patios, turf, and plants, often developing full-scale design visions and executing complex projects. Over three years, I grew the company 10x to multi-seven figures and sold it to focus full-time on my next venture, Proxi. Key to our success was a strong focus on efficient cash flow management, project execution, and exceptional customer service, which led to us being booked out 6-12 months in advance.Key Achievements:-Grew the company 10x in revenue to multi-seven figures within three years.-Managed a team of 10+, overseeing project management, client marketing, and customer success.-Booked projects 6-12 months in advance due to strong execution and customer satisfaction.-Scaled the business through effective cash flow management and financial forecasting.Responsibilities:-Led the project management of three major installations at a time, from design to completion.-Managed cash flow, loan repayments, and financial forecasting for a debt-backed business.-Developed and executed marketing strategies, including local online booking, reviews, and referrals.-Automated back-office operations, material procurement, and scheduling to optimize efficiency.-Mitigated project risks and ensured on-time delivery of complex installations.Built deep relationships with customers, earning repeat business and referrals.

During my time at Microsoft, I developed a deep understanding of B2B omnichannel marketing at scale. Working in one of the world’s largest technology companies, I was immersed in managing complex, high volume, marketing campaigns across multiple channels, including digital, email, social media, and semi-live events. I gained valuable expertise in executing large-scale email marketing campaigns that targeted diverse customer segments, optimizing customer journeys through personalized and data-driven content.Business Program Manager-Lead the orchestration and end-to-end management of business to business digital marketing launches through regular stakeholder meetings, prioritization, and project management-Improve operational efficiency of marketing launches by implementing standards and best practices-Interface with the business and understand business goals; know the tools, understand the data and apply technology in order to advance those business goals with appropriate context and confidence -Develop deep partnerships with key stakeholders that allow for smoother/quicker business transactionsMarketing Technologist-Partnered with Surface and Windows teams to optimize platforms, enhancing lead targeting and engagement-Built and maintained email marketing programs using Marketo, ON24, and Vidyard-Ensured operational rigor over marketing programs, email distribution, reporting, and lead flowUniversity Recruiting-Close technical undergraduate candidates by providing exceptional customer experience and building deep relationships leading to their decision to join Microsoft-Closed 114 technical candidates in the 2016-2017 school year by delivering exceptional customer experiences-Served as Compensation SME, recommending yearly updates and automating audits for accuracy-Managed Microsoft’s coding competition for 56 universities, overseeing a 10-person engineering team-Contributed to on-campus branding and messaging for University Recruiting Marketing

Select-a-Sis was my first entrepreneurial endeavor, a fully bootstrapped business that I launched to provide sorority recruitment management software to universities and Greek life organizations. The platform streamlined the recruitment process, offering a suite of digital tools for data management, communication, and real-time decision-making.-Developed and implemented the software from concept to launch, working closely with users to ensure the product addressed their unique pain points.- Sold business in 2018 after 7 years of consistent growth-Grew the business through organic marketing and partnerships with universities, resulting in widespread adoption across multiple campuses.-Managed all facets of the business, including agile product development, marketing, customer service, and operations, gaining hands-on experience in every aspect of entrepreneurship.- 2017 Stats: 841 organizations enrolled, 68,128 unique users, 14,458,567 votes - 2017 Revenue/user was $2.66/year, expense/user was $0.76/year- Reduced help desk response time to 13.8 minutes by implementing process improvementsSelect-a-Sis laid the foundation for my entrepreneurial journey, teaching me the value of customer-driven development, bootstrapping, and scaling software solutions with limited resources.

My experience in Financial Planning & Analysis at Boeing laid a strong foundation in financial management and strategic decision-making. Leading the monthly performance process for a $2B business, I gained expertise in financial analysis and translating data into actionable insights. Managing budgets, cash forecasts, and opportunity-risk processes sharpened my ability to assess financial performance and align results with corporate goals.Regularly presenting financial data to senior leadership honed my communication skills, enabling me to clearly articulate financial trends, risks, and opportunities. This experience equipped me with a focus on bottom-line impact and the ability to deliver insights with confidence—skills critical in both corporate and entrepreneurial settings.Lead Monthly Performance Process for $2B Business-Prepared financial data monthly, gathering forecast and actuals for cost, employment, and capital.-Created integrated data collection processes for SSG Finance teams.-Analyzed trends, risks, and variances, presenting findings to leadership.Support Opportunity and Risk Integration-Guided the SSG financial ops team in organizing opportunity and risk positions.-Ensured clear communication among service groups during integration.-Analyzed current risk position and provided insight on how it affected forecasts.Manage General Services Budget-Created a five-year budget plan and updated forecasts as needed.-Integrated budget performance across overhead pools.Develop Treasury Cash Forecast-Developed a weekly 90-day cash forecast for SSG Treasury.-Prepared variance explanations and trends for leadership.