Chelsey Trahan Email & Phone Number

• Monitors METRO services to provide up-to-date emergency communication and operational updates during service interruptions, severe weather and unexpected delays.• Crafts careful responses to social media comments and messages from customers regarding complaints, service issues and general inquiries.• Brainstorms and implements creative strategies to drive social media engagement and build relationships with current and potential customers.• Tracks and analyzes social media analytics to construct strategies for platform growth and drive user engagement.• Collaborates with METRO Operations and various departments to provide a coordinated message to the public regarding service and other issues.• Writes/proofreads social copy and designs graphics for various social media platforms.

League City, Texas

• Oversaw digital media content strategies to enhance the CCISD brand and prominently showcase weekly student and staff achievements.• Produced and edited high-quality video, photography, and news articles to spotlight CCISD programs and events.• Collaborated with executive leadership to revamp and optimize school and district websites, ensuring precise and up-to-date information for students and parents.• Implemented innovative marketing strategies to promote school initiatives and boost community engagement throughout the academic year.• Designed and distributed e-newsletters, engaging internal and external stakeholders with timely updates to strengthen relationships.• Distributed impactful press releases to build media relationships and secure extensive coverage for district programs and accomplishments.

Austin, Texas Area

• Produced video content in a dynamic environment, specializing in shooting, writing, and editing to deliver accurate and engaging stories to audiences across Austin, San Antonio, and surrounding areas.• Researched, communicated, and translated complex topics into clear, accessible information for thousands of viewers, both live on air and across social media platforms daily.• Pitched impactful story ideas that resonate with target audiences, driving viewer engagement and interest.• Created and managed stories and video content for the website, leveraging social media to boost web traffic and enhance viewership.• Fostered relationships with public figures, government officials, and media professionals to generate and execute innovative and newsworthy coverage.

Odessa/Midland, Texas Area

• Forged and nurtured key relationships with public figures and city and county officials to generate innovative and impactful story ideas.• Managed various departments while anchoring three high-profile weekend shows per week, consistently meeting stringent deadlines.• Led a team of reporters, orchestrating innovative news coverage strategies to maximize audience engagement and boost viewership.• Curated and disseminated content across the website and social media platforms with over 100,000 followers, effectively enhancing the TV station’s brand presence.• Swiftly responded to breaking news and crisis situations, utilizing live social media channels to deliver the most accurate and timely information.• Delivered live, unscripted reports to thousands of viewers, ensuring clarity and precision in every broadcast.

Houston, Texas Area

University Of Houston

Houston, Texas Area

Master Of Science - Ms, Integrated Communication And Advertising, 4.0

Relevant Coursework: • Crisis Communication • Strategic Public Relations • Corporate Branding • Integrated Marketing Communication •.

Bachelor’S Degree, Communications - Journalism, Cum Laude

Activities and Societies: Coog Radio, @UH News, Media Performance