Chelsey Weldon Email & Phone Number

Dublin, County Dublin, Ireland

• 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗕𝘂𝗶𝗹𝗱 𝗮𝗻𝗱 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Assisting in integrating and building new systems, dashboards, and reporting metrics, ensuring seamless data migration and functionality across the teams involved.
• 𝗗𝗮𝘁𝗮 𝗧𝗿𝗮𝗻𝘀𝗳𝗲𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managing SFTP processes for efficient data migration to ensure seamless information flow across systems.
• 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Analysing and reporting campaign performance data with KPIs such as open rates, average handling times, conversion rates, incremental sales, retention, and cost per acquisition.
• 𝗧𝗿𝗲𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Tracking and reporting customer metrics across the customer lifecycle to identify trends and inform strategic decisions.
• 𝗤𝘂𝗮𝗿𝘁𝗲𝗿𝗹𝘆 𝗮𝗻𝗱 𝗔𝗻𝗻𝘂𝗮𝗹 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀: Supporting the delivery of key research projects for the GI business, providing data analysis to derive actionable insights.
• 𝗞𝗥𝗜 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Generating Key Risk Indicator (KRI) reports on a monthly/quarterly basis for customer communications and complaints, ensuring compliance and risk management.

Vancouver, British Columbia, Canada

• 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Ensured the implementation of the Digital Planning Process across direct and programmatic buying, leveraging data to optimise strategies.
• 𝗕𝗶𝗹𝗹𝗶𝗻𝗴 𝗮𝗻𝗱 𝗥𝗲𝗰𝗼𝗻𝗰𝗶𝗹𝗶𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗰𝗲𝘀𝘀: Managed the direct billing and reconciliation process for programmatic and direct inventory, ensuring accuracy and clarity through detailed data analysis.
• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Developed and executed funnel, hourglass, and flywheel strategies for lead generation, utilising data to inform and refine these approaches.
• 𝗔/𝗕 𝗮𝗻𝗱 𝗠𝘂𝗹𝘁𝗶𝘃𝗮𝗿𝗶𝗮𝘁𝗲 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: Created and implemented A/B and multivariate testing to continually improve campaign results, analysing data to identify the most effective tactics.
• 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗘𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻: Evaluated the end-to-end experience across multiple channels and touchpoints, using data to identify areas for improvement and enhance customer interactions.
• 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗗𝗲𝘀𝗶𝗴𝗻 𝗚𝘂𝗶𝗱𝗮𝗻𝗰𝗲: Provided inputs and guidance around campaign design, including data-driven requirements for success and optimal use of demand-side platforms.

Dublin, County Dublin, Ireland

• 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗹𝗮𝗻𝘀: Developed and implemented market-leading B2C and B2B customer engagement plans, utilising data analysis to increase retention and consideration rates across the customer base.
• 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆: Collaborated with marketing partners to create and deliver customer content, including editorials, live videos, webinars, animation videos, social competitions, polls, and audio, ensuring.
• 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗮𝗻𝗱 𝗕𝘂𝗱𝗴𝗲𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managed the annual email, social media plan, PPC creatives, and social media calendar by continuously monitoring, analysing, and reporting on performance metrics and.
• 𝗦𝘂𝗿𝗽𝗿𝗶𝘀𝗲 𝗮𝗻𝗱 𝗗𝗲𝗹𝗶𝗴𝗵𝘁 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀: Delivered a calendar of 'surprise and delight' initiatives, analysing customer data to ensure Aviva's customers feel rewarded and valued.
• 𝗖𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Worked cross-functionally with members of the product, operations, legal, and compliance teams to ensure content sign-off, leveraging data to streamline processes and enhance efficiency.
• 𝗠𝗲𝗱𝗶𝗮 𝗦𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴: Monitored media spending on various platforms, overseeing the day-to-day execution of paid media campaigns through detailed data analysis to maximise ROI and campaign effectiveness.

Dunboyne, County Meath, Ireland

• 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝗱𝗲𝗮𝘁𝗶𝗼𝗻: Assisted in providing creative ideas for content marketing, leveraging data insights to ensure relevance and engagement.
• 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗮𝘂𝗻𝗰𝗵 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: Supported the launch of new product innovations, using data analysis to inform go-to-market strategies.
• 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Focused on and developed data-driven marketing strategies in B2B and B2C markets.
• 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Generated and executed marketing campaigns across social media platforms, utilising data to enhance engagement and communicate effectively with target audiences.
• 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴: Planned and monitored the ongoing company presence on social media (X, Facebook, Instagram, etc.), analysing performance metrics to optimise strategies.
• 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Developed data-driven strategies to build lasting digital consumer connections.

Maynooth, County Kildare, Ireland

• 𝗥𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗛𝗲𝗮𝗹𝘁𝗵 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴: Observed, monitored, and recorded residents' conditions by accurately taking and documenting temperatures, pulse, respiration, and weight.
• 𝗧𝗲𝗮𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Effectively managed small teams within the centre, ensuring coordinated care and support for residents.
• 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Maintained clear and compassionate communication with residents, relatives, and carers to provide updates and address concerns.
• 𝗖𝗹𝗶𝗻𝗶𝗰𝗮𝗹 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝗰𝗲: Assisted with clinical duties, supporting healthcare professionals in delivering high-quality care.
• 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗖𝗮𝗿𝗲: Provided comprehensive personal care, including infection prevention and control, assistance with food and personal hygiene, and ensuring residents' overall reassurance, comfort, and safety.
• 𝗛𝗲𝗮𝗹𝘁𝗵 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻: Actively promoted positive mental, physical, and nutritional health among residents, encouraging holistic well-being.

Liffey Valley

Maynooth, Co. Kildare

Higher Diploma In Science, Data Analytics, Pending

Master Of Science - Msc, Digital Marketing, Second Class Honours Grade 1

Bachelor Of Arts - Ba(Hons), Communications In Creative Multimedia, Second Class Honours Grade 1

Bachelor Of Arts - Ba(Ordinary), Media Arts & Technologies, Pass With Merit - Grade 2

Fetac Level 5, Music Management & Production, Merit