Chelsey Weldon Email & Phone Number

Dublin, County Dublin, Ireland

•𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗕𝘂𝗶𝗹𝗱 𝗮𝗻𝗱 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Assisting in integrating and building new systems, dashboards, and reporting metrics, ensuring seamless data migration and functionality across the teams involved.•𝗗𝗮𝘁𝗮 𝗧𝗿𝗮𝗻𝘀𝗳𝗲𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managing SFTP processes for efficient data migration to ensure seamless information flow across systems. •𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Analysing and reporting campaign performance data with KPIs such as open rates, average handling times, conversion rates, incremental sales, retention, and cost per acquisition.•𝗧𝗿𝗲𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Tracking and reporting customer metrics across the customer lifecycle to identify trends and inform strategic decisions.•𝗤𝘂𝗮𝗿𝘁𝗲𝗿𝗹𝘆 𝗮𝗻𝗱 𝗔𝗻𝗻𝘂𝗮𝗹 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀: Supporting the delivery of key research projects for the GI business, providing data analysis to derive actionable insights.•𝗞𝗥𝗜 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Generating Key Risk Indicator (KRI) reports on a monthly/quarterly basis for customer communications and complaints, ensuring compliance and risk management.•𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Managed end-to-end customer journeys for key products, utilising data insights to track and improve customer satisfaction metrics such as CSAT, NPS, and CES.•𝗧𝗲𝘀𝘁 𝗮𝗻𝗱 𝗟𝗲𝗮𝗿𝗻 𝗣𝗹𝗮𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Executing a comprehensive test and learn plan to gather actionable insights, refine campaigns, and develop best practices.•𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴: Utilising data analysis to support internal teams in implementing customer-focused solutions and addressing customer queries.•𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗧𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀: Staying up-to-date with industry trends and best practices in data analysis, customer satisfaction, retention, and relationship building.

Vancouver, British Columbia, Canada

•𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Ensured the implementation of the Digital Planning Process across direct and programmatic buying, leveraging data to optimise strategies.•𝗕𝗶𝗹𝗹𝗶𝗻𝗴 𝗮𝗻𝗱 𝗥𝗲𝗰𝗼𝗻𝗰𝗶𝗹𝗶𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗰𝗲𝘀𝘀: Managed the direct billing and reconciliation process for programmatic and direct inventory, ensuring accuracy and clarity through detailed data analysis.•𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Developed and executed funnel, hourglass, and flywheel strategies for lead generation, utilising data to inform and refine these approaches.•𝗔/𝗕 𝗮𝗻𝗱 𝗠𝘂𝗹𝘁𝗶𝘃𝗮𝗿𝗶𝗮𝘁𝗲 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: Created and implemented A/B and multivariate testing to continually improve campaign results, analysing data to identify the most effective tactics.•𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗘𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻: Evaluated the end-to-end experience across multiple channels and touchpoints, using data to identify areas for improvement and enhance customer interactions.•𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗗𝗲𝘀𝗶𝗴𝗻 𝗚𝘂𝗶𝗱𝗮𝗻𝗰𝗲: Provided inputs and guidance around campaign design, including data-driven requirements for success and optimal use of demand-side platforms.•𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗥𝗼𝗮𝗱𝗺𝗮𝗽 𝗗𝗲𝘀𝗶𝗴𝗻: Designed strategic roadmaps, incorporating growth pillars, channel priorities, and tactic testing based on comprehensive data analysis.•𝗚𝗿𝗮𝗻𝘂𝗹𝗮𝗿𝗶𝘁𝘆 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Developed and maintained procedures for regular and granular reporting, ensuring detailed insights into campaign performance.•𝗖𝗿𝗼𝘀𝘀-𝗧𝗲𝗮𝗺 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗶𝗼𝗻: Worked closely with the Tactical Planning team, Strategy team, and Campaign Managers to ensure efficient and effective coordination of client goals, campaign setup, adjustments, optimisation, performance, and reporting, supported by data-driven insights.

Dublin, County Dublin, Ireland

•𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗹𝗮𝗻𝘀: Developed and implemented market-leading B2C and B2B customer engagement plans, utilising data analysis to increase retention and consideration rates across the customer base.•𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆: Collaborated with marketing partners to create and deliver customer content, including editorials, live videos, webinars, animation videos, social competitions, polls, and audio, ensuring adherence to Aviva Ireland's tone of voice and brand guidelines.•𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗮𝗻𝗱 𝗕𝘂𝗱𝗴𝗲𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managed the annual email, social media plan, PPC creatives, and social media calendar by continuously monitoring, analysing, and reporting on performance metrics and spending budgets.•𝗦𝘂𝗿𝗽𝗿𝗶𝘀𝗲 𝗮𝗻𝗱 𝗗𝗲𝗹𝗶𝗴𝗵𝘁 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀: Delivered a calendar of 'surprise and delight' initiatives, analysing customer data to ensure Aviva's customers feel rewarded and valued.•𝗖𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Worked cross-functionally with members of the product, operations, legal, and compliance teams to ensure content sign-off, leveraging data to streamline processes and enhance efficiency.•𝗠𝗲𝗱𝗶𝗮 𝗦𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴: Monitored media spending on various platforms, overseeing the day-to-day execution of paid media campaigns through detailed data analysis to maximise ROI and campaign effectiveness.•𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻:Utilised data analysis to optimise PPC and social media campaigns, adjusting strategies based on performance metrics to achieve better results.•𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Provided comprehensive reports on campaign performance, including key metrics such as click-through rates, conversion rates, and cost per acquisition, to inform strategic decisions and improve future campaigns.

Dunboyne, County Meath, Ireland

•𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝗱𝗲𝗮𝘁𝗶𝗼𝗻: Assisted in providing creative ideas for content marketing, leveraging data insights to ensure relevance and engagement.•𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗮𝘂𝗻𝗰𝗵 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: Supported the launch of new product innovations, using data analysis to inform go-to-market strategies.•𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Focused on and developed data-driven marketing strategies in B2B and B2C markets.•𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Generated and executed marketing campaigns across social media platforms, utilising data to enhance engagement and communicate effectively with target audiences.•𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴: Planned and monitored the ongoing company presence on social media (X, Facebook, Instagram, etc.), analysing performance metrics to optimise strategies.•𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Developed data-driven strategies to build lasting digital consumer connections.•𝗦𝗘𝗢 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Improved SEO efforts (keyword, image optimisation, etc.) based on data analysis to enhance online visibility.•𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Conducted desk market research, data collation, and competitor analysis to inform strategic decisions.•𝗚𝗿𝗮𝗽𝗵𝗶𝗰 𝗗𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗣𝗵𝗼𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝘆: Assisted in any graphic design and photography required for marketing Kilsaran products, ensuring alignment with data-driven marketing strategies.•𝗔𝗱𝗺𝗶𝗻𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝘃𝗲 𝗗𝘂𝘁𝗶𝗲𝘀: Provided daily administrative duties, including invoice filing, email management, and updating product information, supported by data organisation and management.•𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Created internal communications content through PMS systems, using data to tailor messages for effectiveness

Maynooth, County Kildare, Ireland

•𝗥𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗛𝗲𝗮𝗹𝘁𝗵 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴: Observed, monitored, and recorded residents' conditions by accurately taking and documenting temperatures, pulse, respiration, and weight.•𝗧𝗲𝗮𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Effectively managed small teams within the centre, ensuring coordinated care and support for residents.•𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Maintained clear and compassionate communication with residents, relatives, and carers to provide updates and address concerns.•𝗖𝗹𝗶𝗻𝗶𝗰𝗮𝗹 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝗰𝗲: Assisted with clinical duties, supporting healthcare professionals in delivering high-quality care.•𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗖𝗮𝗿𝗲: Provided comprehensive personal care, including infection prevention and control, assistance with food and personal hygiene, and ensuring residents' overall reassurance, comfort, and safety.•𝗛𝗲𝗮𝗹𝘁𝗵 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻: Actively promoted positive mental, physical, and nutritional health among residents, encouraging holistic well-being.

Liffey Valley

Maynooth, Co. Kildare

Higher Diploma In Science, Data Analytics, Pending

Master Of Science - Msc, Digital Marketing, Second Class Honours Grade 1

Bachelor Of Arts - Ba(Hons), Communications In Creative Multimedia, Second Class Honours Grade 1

Bachelor Of Arts - Ba(Ordinary), Media Arts & Technologies, Pass With Merit - Grade 2

Fetac Level 5, Music Management & Production, Merit