I am recently the creator/artist and founder of The Wolf Den Art Studio. The Wolf Den Art Studio is my passion and chance to chase a dream. I create custom pieces of work through different mediums. I recently have been showcasing during the First Friday Art Walks and at local artisan markets.

Within this role I developed and maintained operating processes increasing profitability and high-quality service. Built rapport with clients and business partners to create an understanding of TruCation and our philosophy while also promoting our brand and product offerings. Trained, hired, and educated sales and marketing staff. Met and surpassed sales and concierge goals.

I assisted program directors in lead generation. Engaged face-to-face with clients and prospects to enhance sales techniques and talking points. Assisted in revamping the Grand Lodge on Peak 7 and launching the Grand Colorado on Peak 8. Worked directly with the President of Sales to create new sales strategies and client retention programs.

While working at Cole Valley Software, I executed a dynamic marketing plan that created consistent branding and messaging resulting in better brand and marketplace awareness. I worked with sales to develop and maintain a sales review process to better understand the marketplace, identify improvements, educate new clients, create new PR, and assist in account management. I created and implemented targeted campaigns working cross functionally to drive sales and increase revenue: the CASL campaign generated six new sales and positioned Cole Valley Software as the leading expert on the topic; the holiday card campaign led to eight add-on subscriptions, helped to collect outstanding maintenance invoices, and decreased support tickets as well as employee overtime. I managed, negotiated, and improved relationships with clients, vendors, and event coordinators. I collaborated with teams across the organization to better educate clients and employees about our product, best practices, and thought leadership; while also creating processes and efficient methods for replication and data quality.

I was responsible for managing events for the Americas and Asia Pac regions for the Elite organization as well as assisting in marketing Law Soft and Matter Sphere.

I was responsible for managing Hubbard One’s events and programs for 14 product lines including: negotiating vendor contracts, managing a budget of $400,000, collaborating with multiple divisions for cost efficiency, scheduling and coordinating the media plan including social networking, measuring ROI and engagement, planned future events/tradeshow schedule and budget, as well as created and pitched speaking engagements. I also managed the Business Development segment’s marketing: supervised product launches, controlled and created content for presentations, blogs, webinars, whitepapers, and the website. I also collaborated with sales on strategic initiatives to drive growth and retain clients through targeted campaigns. As well as managed the webinar series driving thought leadership content and growing the subscription base.

As a contractor I was responsible for event coordination and management. I worked with various teams across the business to create a company exclusive intranet. I also worked with the marketing team on a company merger and business acquisition.

My responsibilities as an intern included: product specific customer satisfaction surveys, coordinating event logistics and information, managing lists and customer data, tracking budgets, and creating marketing materials for various product lines.