Chelsie Mitchell Email & Phone Number

Seattle, Washington, US

Raleigh, NC, US

• Create and implement strategies across marketing channels (including SMS, Push, In-App, and Email) to drive new customer acquisition, increase LTV, and reduce churn.
• Increased email file by 60% to improve member targeting and contactability by working with data engineering to resolve issues in the data pipeline.
• Deliver sales growth for over 12M B2B and B2C customers by managing four direct reports to create, test, and iterate on email marketing strategy.
• Achieved a +10% increase in loyalty member transaction percentage by spearheading a cross-functional team (IT, Product, Email, and Marketing) to develop and implement a real-time API to power in-email loyalty dashboard.
• Oversaw migration of SMS vendor to Salesforce Marketing Cloud, ensuring scalability and annual cost reduction of $500k.
• Successfully onboarded, trained, and provided guidance to a team of 4 direct reports, resulting in improved performance and increased productivity.

Raleigh, NC, US

Chico, California, US

• Reduce email production time by 50% by implementing responsive templates and improving workflows between e-commerce and creative teams.
• Develop e-commerce strategies and coordinate assets for BikeNashbar by managing weekly production schedules, coordinating with the marketing, merchandising, and creative teams, and ensuring assets meet strict deadlines.
• Lead an e-commerce team of four to accomplish daily production demands for two brands.
• Execute day-to-day email campaigns (CRM & Promotional) by developing, building, A/B testing, and deploying email communications for Performance using IBM Watson Campaign Automation.
• Power user for IBM Websphere.

Chico, California, US

• Implemented SharePoint across four departments to improve daily operations and communication.
• Coded and scheduled daily web content production for Performance using IBM WebSphere.
• Proofed all emails and website content to ensure customer experience, accuracy, and function.

Chapel Hill, North Carolina, US

• Migrated to Neon CRM (Customer Relationship Management) from 5+ databases. Duties included a five-month transition entailing data hygiene, staff training, and interface design.
• Developed a twenty-two paged training and operations manual for staff and organization.

• Developed strategies and set goals to increase brand awareness andincrease engagement.
• Designed and reconstructed product design and branding to appeal to target audiences and increase electronic visibility.

• Fostered self-confidence and skill-building by educating adolescents, ages 3-14, about sustainable agriculture, healthy eating, environmental sustainability, and Appalachian heritage art.
• Instilled business and marketing skills in youth (ages 4-14) through bi-monthly Kids' Mini-Markets.
• Developed online marketing materials and manage content including newsletters, weekly Facebook posts, and updating the website.

US

• Designed community engagement programs, in conjunction with local non-profits and law enforcement, to prevent substance abuse among youth in Northeast Tennessee.
• Collaborated with community leaders, organizations and public agencies to design 25 local-level prevention programs.
• Organized 30 county-wide community engagement events focused on connecting families to available health and community resources
• Spearheaded a 2-week summer camp with 40 campers (ages 5-14), 7 staff, and 20 community partners to promote positive and healthy lifestyles.
• Redesigned public relation materials including volunteer brochure, website, member handbook, Coalition logo, and quarterly newsletters.
• Wrote grant applications for regional, state, and federal funding mechanismsEducation:Graduated from CADCA Coalition Academy (120 hours) -purpose: Learning how to utilize the Strategic Planning Framework to achieve.

Asheville, North Carolina, US

• Created new spatial data from county cadastral information to analyze and reevaluate total PropertyTax/Acre for each city project.
• Centralized and managed data of 45 states and 62 cities through creating a standard filing system and central database system.
• Generated graphs and maps using ArcScene.
• Read and understood tax maps, proposed city budget reports, and translated data sources into usable formats.
• Proposed areas of natural improvement and worked with the Lead GIS Analyst to develop tools, databases, and utilities to better support GIS within the company.Software used and proficient in: ESRI ArcGIS Suite 10.3.

• Assisted pre-school director with Postive Behavior Discipline workshops for parents.
• Coordinated volunteers, table displays, and activities for Mother Earth News Festival, Fairy Festival, and Family Nights at Earthfare Grocery.
• Taught community outreach workshops on public relations and tabling to parents.
• Organized after school activities that align with Montessori principles.

• Researched current and historical information on cooperative business in NW North Carolina.
• Created new spatial data using point dated derived from historical research to generate maps for cooperative educational materials.
• Attended Eastern Conference for Workplace Democracy at Drexel University that focused on worker-­‐owned cooperative businesses and grassroot economies

Bachelor Of Science (Bs), Sustainable Development And Geographic Information Systems

Study Abroad- Freiburg, Germany, Sustainable Cities