A 5-star mobile application that personalizes digital cash gifting for special occasions, such as weddings, graduations, birthdays, and more. Making cash classy. + Informed product roadmap through 50+ customer interviews, identifying insights for product requirements and roadmap, leading comprehensive competitive research, resulting in a strategic roadmap aligned with market needs+ Shaped a team of 10+ interns, designers, copywriters, and engineers to complete branding strategy, user experience, interface design, and application development through product requirements and technical iterations+ Presented and pitched University of Chicago's Polsky Entrepreneurship investors and secured a $30K investment through effective communication, showcasing the venture's competitive landscape and business viability + Launched payment app on Google Play and Apple App stores, achieving widespread adoption and positive user experiences through acquisition strategies that resulted in 500+ users, $25K in transactions, and a feature on ABC

+ Collaborated with 10+ global, cross-functional team members on Project Briefs, Budgets, Asana tasks, Slack, JIRA, Excel models, and other tools+ Strategized and wrote an internal learning platform global roadshow deck presented to executive leadership which resulted in additional investment, 50%+ employee engagement, and over 25K completed development courses+ Crafted a global, cross-indication digital communication strategy to celebrate and acknowledge the remarkable achievement of reaching a $1 billion milestone in February 2023.+ Launched an international affiliate campaign, introducing 'Tagger,' an animated character gamifying tagging rules for internal sales reps, boosting engagement and supporting $2B in sales in 2022+ Designed and executed a Communications Plan aligning definitions with market needs, driving stakeholder behavioral change, and shaping a year-long communication strategy with up to six tactical options for optimal brand adoption

+ Played a key role in shaping the go-to-market product launch and strategy for a renowned company's introduction of a brand-new health and wellness product line in a highly regulated environment+ Analyzed industry and consumer trends, and conducted in-depth focus groups to identify the target audience for an innovative product that successfully reached 45K consumers in the United States in its first year+ Led an internal, senior leadership workshop, involving over 20 cross-functional team members, to evaluate and refine critical aspects for product launch across the organization including R&D, Sales, Finance, and Marketing+ Directed and formulated a strategic go-to-market product plan encompassing key partnerships, visual identity, website build, CRM plan, and pricing strategy reaching $280M in revenue at the launch

+ Developed and implemented a strategic product roadmap for a $122B company and its digital omnichannel team that utilized machine learning methods to create localized and personalized CRM solutions based on personality traits+ Utilized an agile workflow and current consumer data to introduce a mobile wallet feature, resulting in a 12% increase in mobile payments and enhanced convenience and experience at checkout+ Analyzed an A/B testing and GA tagging implementation plan and internally sold user experience improvements resulting in a 25% increase in digital content interaction month-over-month for a consumer access website

A global digital marketing and consulting agency focused on large-scale agnostic platform integrations and experiential technologies with individual client budgets exceeding $2M per yearProject 1+ Directed website execution and orchestrated digital marketing initiatives for an OEM mattress company's successful launch of a DTC mattress-in-a-box brand resulting in $80 million in sales within just one year of a campaign launch+ Managed a diverse team of 10+ designers, copywriters, and engineers to overhaul and optimize the Shopify website, leading to an outstanding 190% new online customers within one year+ Collaborated closely with the creative brand and public relations team to drive a targeted audience ad approach, driving a remarkable 31.8M social impressions, and a 10% click-through rate Additional Projects+ Strategized and designed a software development roadmap and internal change management documentation for a $10B+ company which projected a 50% savings in development time and a $2.5+ million savings within two years+ Directed a high-performing 10-person team to produce an innovative on-demand mobile bathroom app using unique geo-location technology for a CPG event, generating over 1B social impressions+ Used insightful data to support a makeup brand partnership with the NFL for the first, all-female, football pregame show, with a live video shoot and social posts, resulting in 7M unique Facebook and 418K organic YouTube viewsVerticals: CPG, finance, healthcare and technology

Boutique B2B marketing agency focused on brand architecture and interactive marketing tactics with efficient project budgets ranging from $10K to $75K

Largest independently-owned health and wellness advertising agency in the world and a focus on products that reached over $1B in sales/year

The city’s second largest advertising agency with over $35M in revenue and cross-channel specialities

Coordinated and developed media relations, created Public Opinion reports and Press Releases Clients: Paramount Vantage Films, Magnolia Films, Disney on Ice