Chelsea Larson Email & Phone Number

Alexandria, Virginia, US

Move beyond random acts of marketing.Sponge is a boutique marketing & revenue ops agency. We help you design smarter processes, elevate your team, get more from your tech stack, and move from chaos to predictable revenue.

Alexandria, Virginia, US

Alexandria, Virginia, US

Lake Mary, FL, US

Results: Provided visibility into BDR activity/results via a new integration between SFDC and prospecting tool (Sales Loft) and an in-depth meeting tracking setup. Launched a lead lifecycle model and an attribution model in Pardot & SFDC. Created sales and marketing dashboards to provide visibility into pipelines, marketing campaigns, account executive.

Mclean, VA, US

• Results: Provided visibility into SDR activity/results via an integration between SFDC and prospecting tool (Outreach) and a robust meeting tracking setup. Launched a lead lifecycle model in Marketo & SFDC. Created.
• Managed and administered MarTech stack including platforms such as Salesforce (Sales Cloud, Marketing Cloud), Marketo, Outreach, ZoomInfo, LI Sales Navigator and Drift.
• Partnered with sales and marketing to refine lead qualification process and analyze and report on campaign performance.
• Set up lead nurturing, list segmentation and distribution of leads.
• Collaborated with marketing, sales, SDRs to refine the lead process, automate lead processing tasks and measure lead delivery effectiveness.
• Created and optimized campaigns and program templates for landing pages, emails, and web forms.

Arlington, Virginia, US

• Results: Managed implementation of 250ok software for deliverability measurement. Increased deliverability by over 200%. Increased open rates by 30% due to subject line analysis and optimization. Set up automation for.
• Built and executed email campaigns + SMS campaigns for 50+ clients based off the learnings of continual testing, analytics, and consumer behavior.
• Managed client email program on-boarding including updating a custom subscription center, IP warm ups (when a dedicated IP is involved), and necessary integrations.
• Monitored and managed email deliverability and account reputation to drive increased email inbox placement and oversee the health of Targeted Victory’s email program for 50+ clients.
• Collaborated with data team on developing new segmentation strategies & custom reporting dashboards with attribution reports for Client Services teams.
• Served as organization administrator for various marketing technology products (including contract negotiation), including 250ok, IBM Watson (email + SMS), and automation & integration projects.

Philadelphia, Pennsylvania, US

• Results: Re-engineered reporting within Marketo and Salesforce to provide strategic reporting across the marketing/sales funnel. Built programs for title, state, industry, and company size normalization. Implemented a.
• Led demand generation, marketing operations, and graphics/branding. Functioned as Marketo and SFDC Adminstrator.
• Developed and executed digital marketing campaigns and event marketing to achieve customer acquisition and retention goals.
• Created and launched paid advertising campaigns via LinkedIn, Google AdWords and other digital advertising platforms (including content syndication).
• Used data and testing to optimize and improve demand generation & brand awareness campaigns.
• Defined, reported on, and optimized key metrics.

Cincinnati, Ohio, US

• Results: Launched microsite within 4 months of initiation that brought in 221 sales qualified leads within its first 9 months. Increased Hobsons.com leads from 32 per month to an average of 250 per month during first.
• Managed multiple company web properties (regular content updates, SEO (search engine optimization), website redesign projects, landing page optimization, conversion optimization, and website/campaign reporting).
• Developed & optimized PPC (pay per click) campaigns, including AdWords, Bing, and remarketing campaigns.
• Served as Google Analytics Premium expert and trained others on its use, including reporting capabilities and best practices.
• Worked closely with technology to optimize automation efforts. This included form optimization, A/B testing and Google Analytics/Eloqua integration for forward movement on initiatives like progressive profiling, and.

Washington, DC, US

• Results: Managed brand redesigns in 6 months for both FEDmanager & FEDagent (new logos, websites, blogs, conference banners, and email designs). Exhibited at 8 conferences in 2014. Increased likes organically for.
• Functioned as sole marketer for a boutique law firm in DC.
• Acted as website manager. This included content updates, look & feel updates, SEO, and website traffic reporting.
• Managed social media, partnerships, graphic design, and advertising.
• Coordinated marketing collateral and exhibiting at conferences (including attending various conferences).
• Produced radio show on Federal News Radio (managing radio commercials, scheduling guests, and brainstorming topics).

Arlington, VA, US

• Results: For 2012, 103% increase in unique visitors to NAFCU Services website, a 140% increase in LinkedIn referrals to website, and increased CULookup.com sales by over 50%. On-site management of 2012 annual.
• Managed NAFCU Services website (ongoing content updates, traffic reporting, SEO).
• Managed NAFCU Services blog and social media (Facebook, Twitter, LinkedIn, etc.).
• Ran webinars, webcasts, and podcasts with 30+ Preferred Partners.
• Managed CULookup.com brand (website maintenance and reporting, marketing campaigns, and collateral).
• Developed marketing email campaigns (writing emails, selecting targets, designing emails, and sending emails).

Alexandria, VA, US

• Developed marketing initiatives, strategies, and budgets with marketing manager.
• Supported business development team with presentation materials, lead generation, and email campaigns.
• Utilized and updated a Customer Relationship Management (CRM) database.
• Updated and monitored social media channels, wrote company blog entries, and updated website content.

Manchester, GB

• Website updates, website traffic reporting, mass HTML email design, coordination of a video launch event (~200 guests).

Bba, Marketing, International Emphasis

International Business, French Culture

English, British Culture

Advanced Studies