Chelsey R. Email & Phone Number

Long Beach, Ca, Us

Santa Monica, California, United States

Los Angeles, California, United States

Greater Los Angeles Area

- Display and Programmatic Lead- Assist with testing of new digital channels: YouTube, Programmatic, Social Platforms. - Re-create full funnel strategy across all campaigns and forecast efficiency toward respective initiatives.- Aide in budgeting by campaign to drive positive ROI.- Assist in creative build for all programmatic and toward best practices

Greater Los Angeles Area

- Assisted in monitoring $65M in Acquisition Marketing spend to drive positive KPIs and ROI to the business.- Led SEM algorithm head to head testing to find improved efficiencies and cost for the business.- Completed comprehensive acquisition marketing plan to introduce new marketing channels to test or revamp current strategy. - Aide in optimizations for SEM, GDN, and Social campaigns.- Guided calls and presentations with vendors and internal executive leaders to highlight improvements or plan for future improvements.- Supported social campaigns cross functionally to introduce audience targeting and improve efficiencies toward respective teams KPIs.

Culver City, Ca

-Monitor over $10MM in revenue for 300+ campaigns one-on-one with clients; as well as agencies (Desktop and Mobile Retargeting, Prospecting, and Social).-Track daily account performance toward ROI goals, while maintaining and exceeding KPIs targets through company reporting and/or in conjunction with third party data/reporting (e.g Google Analytics, DoubleClick, Omniture, etc).-Perform detailed weekly Findings Understandings and Actions (FUAs), in addition to quarterly presentation to provide an analysis on weekly, monthly, and year over year performance toward current metrics (e.g CPC, CTR, CPM, CVR, etc) using DOMO, SQL, DSP, and current UI reporting. -Streamline processes by creating a Microsoft Excel based tool toward campaign management to improve efficiency and accuracy for reviewing accounts with 30+ campaigns.-Lead on new self service model for the performance team to determine and conclude optimal settings for top performance.

Greater Los Angeles Area

- Prepare and perform various financial analysis reports in support of two types of insurance business units: Risk Insurance (ARS) and Health and Benefits (H&B).- Monitor over $55MM in revenue for seven of sixteen offices to track commissions, fees and one-time non-recurring projects to maintain variance accuracy of 2% to 3% to plan. -Perform daily revenue estimate to track renewal and new business to current month’s forecast, yearly plan and prior year comparable. -Perform monthly reconciliations of expenses to defer unidentified expenses to maintain a high margin against revenue.- Create yearly budget for the west regional offices to deliver a 90% or higher retention of all recurring client business, as well as, a 90% or higher performance margin. -Expense Budget–Created a Microsoft Excel-based tool set to improve efficiency and accuracy for all inputs into the expense system. The Master file accesses all ARS files from eleven of sixteen offices to combine into one macro-enabled workbook (TM1), for Corporate Profit & Loss (P&L). - Manage and contribute in multiple west regional and corporate meetings to determine new financial goals in effort to exceed P&L performance. -Performed various ad hoc assignments to drive improvements for west regional offices.Volunteer–Midnight Mission to deliver food to 500+ homeless across Los Angeles County.

El Segundo, Ca

- Prepare and perform various financial analysis reporting in support of production and development contracts within the Program Management Office (PMO). -Monitor sales, profit, cash, and bookings to meet calendarized work baseline for Earned Value and other financial reporting.- Create weekly analysis to monitor any new project scope added to overall Program baselines. Assist PMO to manage project leads to schedule and budget.- Create business systems and MS excel tools for rapid analyses for every quarterly Estimate at Complete (EAC). - Create and measure sales forecast within 3-5% of quarterly sales goals. - Facilitate and contribute in Program Performance Review meetings to define performance needs in effort to meet financial goals.

El Segundo, Ca

- Assisted program analysts in submitting their quarterly Estimate at Completes (EAC) using a EAC reporting tool.- Provided overall forecasted Estimate to Complete (ETC) to Corporate Operations and Finance using multiple Raytheon system tools (data reported was used for auditing and compliance purposes). -Successfully streamlined reporting processes for all finance tool users within Space and Airborne Systems. -Restructured ETC tool training presentations tailored to frequent tool users needs (based on FAQ’s collected when assisting program analysts). -Improved Enhanced Raytheon-wide EAC tool for use within the EAC process teams. Tool enhancements facilitated easier input for finance tool users.

El Segundo, Ca

Aggregated material and labor forecasts for two business divisions within Space and Airborne Systems. Monitored inputs and updates for consistent and accurate data reporting.