- Communicate the value proposition of audience measurement with a unique selling point to the market.- Partner cross-functionally with various teams like Sales, Marketing and Product to ensure tight alignment across go-to-market plans and business strategy. - Design and implement strategic marketing campaigns, monitor marketing KPIs to contribute to the revenue growth. - Participate in the industry events to tell stories on audience measurement.

- Supporting the commercial teams to drive sales and generate opportunities. - Supporting new product launches / enhancements / materials- Assisting in compiling responses to media enquiries. - Assisting in the coordination of industry events for Nielsen - Establishing and maintaining open communication channels via newsletters, email blasts, and products, reports, insights, etc.- Creating editorial content (insights articles, press releases, reports, perspectives) - Social monitoring and creation

- Develop, position Nielsen media products, and enabling the sales and marketing teams to generate and close opportunities. - Plan the launch of new and products and build on product messaging that sets new products apart from others in the market- Communicate the value of Nielsen media products to the sales team and develop sales tools that facilitate the selling process- Brief the press and PR teams about new products- Create content including case studies, videos, website copy and thought leadership articles

-Manage client relationship, liaising in all geographies and at all levels of seniority (Europe, US, Asia).- Translate client requirements into a functional product design working alongside technology, data and deployment leads.- Apply “agile” approach to project management adapting to client needs in a changing environment.- Lead a team to deliver against high client expectations.

Design Global / European client training programSustain trainer network and trainer training skillsEstablish Internal staff training program

Design and implement software training, including external client training and internal staff training