Chen Catherine Email and Phone Number

As a natural search channel analytics lead, analyze channel performance and financial budgets, provide business monitoring reports and channel analysis insights and recommendations for North American and European marketing departments, and make optimization recommendations based on data analysis results-Provide data insights for SEO on-page optimization and Google Shopping channel using SQL, Perl and some data mining tools-Utilize Tableau, MicroStrategy and Excel tools to help natural search channel team to establish data monitoring system and improve data-driven efficiency

-Conducted market research on the US online game market, created a comprehensive database of online game publishers, and arranged for research clients-Analyzed financial data for publisher/game cost allocation and revenue forecasting-Presented potential online gaming opportunities to US and Chinese management teams and developed strategies, approaches and recommendations for the US market